imc preview 2015b
TRANSCRIPT
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BERNAMA CAN MAKE A DIFFERENCE
WHY THE NEED TO TELL YOUR STORY MORE EFFECTIVELY ?
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MEDIA COMMUNICATION LANDSCAPE MEDIA COMMUNICATION LANDSCAPE HAVE CHANGED - CHALLENGESHAVE CHANGED - CHALLENGES
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Noise:
BARRIER TO COMMUNICATIONS
Proliferation of media channels
Change in consumers behavior
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INTRODUCING: BERNAMA INTEGRATED BERNAMA INTEGRATED MEDIA COMMUNICATIONS SERVICEMEDIA COMMUNICATIONS SERVICE
(Advertising)(Advertising)
(Publicity)(Publicity)
(Online (Online Marketing)Marketing)
The key to business communications success
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Outbound Marketing – traditional ways of sending awareness messages to
the masses
Inbound Marketing – type of marketing where prospects & customers finding
companies rather than vice versa
BERNAMABERNAMA OUTBOUNDOUTBOUND & & INBOUND MEDIA INBOUND MEDIA STRATEGYSTRATEGY
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Media Relation Tools
BERNAMA CONTENT STRATEGYBERNAMA CONTENT STRATEGY
Over 20 Communications Tools
Brand Awareness Content
Brand Engagement Content
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Noise - Barrier to Communications
BERNAMA AT EVERY IMPORTANT POINT IN THE PROCESS
Noise – Barrier to communications
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BERNAMA TODAYBERNAMA TODAY
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BERNAMA’S CLIENTSBERNAMA’S CLIENTS
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BERNAMA SUCCESS STORYBERNAMA SUCCESS STORY
Successfully helped local company short-listed for an engineering project in Middle East through analytics and content marketing
Successfully helped retail shopping company grow online traffic and make four-time sales value during a 1-Day sales offer.
Successfully helped furniture industry attract local/foreign exhibitors and buyers and break sales record consecutively.
Successfully helped safe client’s business reputation over media communication crisis.
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BERNAMA INTEGRATED MEDIA BERNAMA INTEGRATED MEDIA COMMUNICATIONS SERVICECOMMUNICATIONS SERVICE