imd millet foods presentation
TRANSCRIPT
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Brings Smart Food With NutritionInd Millet Foods
Supported by
Agri-Business Incubation(ABI) –ICRISAT(International Crops
Research Institute for Semi Arid Tropics
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Smart food with nutritionWhat Problem We Address
Market : Lack of healthy food products especially millet based for the increasing population suffering from various lifestyle diseases
Environmental :Need for drought resistant crops like MILLET
Agricultural : Farmers need for crops like Millets which is economical to grow in India
70 million people in India affected by diabetes by 2015
73% of urban Indians are overweight
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Smart food with nutritionWhat Solution We Give
Market :Making available MILLET based foods products which are trendy & nutritious & can help reduce our lifestyle diseases.
Environmental : Consuming millets will encourage farmers in dry land areas to grow millet crops which are drought-resistant & environment friendly.
Agricultural : Millets has short growing season. They inherently require less fertilizers & pesticides. So economically good for farmers.
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Smart food with nutritionCompany & Mission Ind-Millet Foods is a startup food processing enterprise
aspiring to make a name in the food industry.
Ind-Millet Foods manufactures value added healthy food products of millets.
VISION : Making the world a better place by providing healthy & nutritious foods
MISSION : A company with the highest morals and ethical values. We see ourselves delivering tasty & healthy
products to the society, giving farmers the best price & empowering women economically
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Smart food with nutritionPRODUCTS IN THE MARKET
Jowar/Ragi Crispys(Masala .Tomato, Cheese Flavor)
Ragi Choco BallsMillet Biscuits
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Healthy Millet Food
Products
Sourcing of needed Millet grains directly from farmers
processing of
nutritionally rich Millet based food products
Advertising ,Branding, Marketing & Reaching customers directly or through other channels
partners
Innovations, Technical
know-how from Research
Institutes and product R&D.
6
Business Model
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7
Healthy Millet Food
products
Current Model : Cost optimization through
focus on core competencies and
production outsourcing where needed and
advantageous.
Proposed Model : Setting up a food processing factory with initial support
from an organization.
Packaging the product in
varied sizes and quantities as per market
demand
Marketing products in retail through
Marketing agency & distributors and
directly to institutional clients
like schools, hostels ,hospitals etc.
Revenue Model
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ProductHealthy, High quality ,Hygienic,Gluten-free, Highly nutritious ,High fiber, High protein & minerals, Attractive packaging, Mind captivating brand, Standard leveling
PlaceRetail Shops, High foot-count commercial places, Institutional food outlets(canteens), Schools,Health & fitness centers
PromotionNewspaper Advertising, Pamphlets, E -marketing, Exhibitions, Electronic Media
PriceAffordable price, Longer credit, Discounts
Marketing
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Competition
• Similar products like Kurkure, Bingo, Full Toss, Act II, which are generally made from corn meal exist in market.
• Although the market has varieties of snacks, there is least number of snacks that uses sorghum and millets as the main ingredients and this is what differentiates Ind-Millet Foods products
• Ind-Millet Foods want to stake on the nutritional value and health benefits provided by these grains to create tasty, modern and trendy products.
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• Sales - Three years(2017 to 2019 )
*1 batch(1 ton jowar processing) = 22,857 sku of 25 gm ** 1 sku basic price Rs. 12.74
Item 2017 2018 2019
Jowar crispys
9,60,000 sku(24 tons)
19,20,000 sku(4 tons /mts=48 tons)
48,00,000sku(10 tons /mts=120 tons)
Sales Value
(in Rs.)1,22,30,400 2,44,60,800 6,11,52,000
Business Projection (Millet Crispys)
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Status and Timeline
February,2014 : Incorporated venture “Ind-Millet Foods”
October,2014 : Started manufacturing products with outsourced party
January,2015 : Standardized the crispy. Started supplying products to BigBasket.com. Active member of ICRISAT “Smart Food Campaign".
October,2015 : Started own packaging factory.
Jan 2016 till date : Have clients like ICRISAT,Health stores in Telangana & Andhra Pradesh. Soon introducing in Amazon.com & Reliance Fresh Supermarkets. Tying up with a Marketing agency @ Bangalore for pan India sales. Upcoming products include Millet Energy Bar & Fortified Ragi Powder(for pregnant women & children)
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Smart food with nutrition ABOUT US
Founders
Support Organizations & Mentors
Madhavi PomarEx Research Associate, National Institute of Nutrition(NIN) Ex Analyst, Apollo Hospitals
Jayanthi SatramEx Research AssociateSipra Labs, Hyderabad.
Dibyajyoti Borgohain SaikiaEx Computer & Science TeacherOakridge International SchoolNasr Boys School
Aravazhi SelvarajCOO,INP,AIP-ICRISAT(Business development)
Saikat Dutta MajumdarCOO,NPK,AIP-ICRISAT(Product Development)
Dr. B Dayakar RaoPrincipal ScientistIIMR(Indian Institute of Millet Research
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Smart food with nutrition
AID NEEDED FOR
1.Working Capital2.Improving the product packaging3.Introducing new products4.Product marketing & promotion5.To set up the processing plant (now have
the packaging facility only)
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Smart food with nutrition
Ind-Millet FoodsFTPC, Plot No. 104,ALEAP Industrial Estate,
Pragati Nagar, Opposite JNTU,Kukatpally,Hyderabad-90
TIN: 36671870022 FSSAI : 13615010000377
[email protected]/rigdam9704724400,9676288476, 9866964135
Smart Food For Smart People
And If You are Smart….Contact us @