imdb - ga project 3 - imdb movie ticket booking feature
DESCRIPTION
Presentation for project 3 of GA's UX Immersive course 2014. To design a way to implement a movie ticket booking process into IMDb.TRANSCRIPT
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IMDb Team Rocky
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The worlds No. 1 online database for films, television and video games.
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The Brief
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To allow customers to easily purchase movie tickets in the UK via IMDb
To use a digital pass as your cinema ticket
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The easiest and most enjoyable way of booking cinema tickets in the UK
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Competitors
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Direct UK Competitors● Odeon● Vue ● Cineworld
Comparators● Fandango (US) ● Palace Theatre (AU)
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Fiddly interfaces with poor mobile optimisation
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Cineworld
Launch app Purchase tickets
Vue9
Odeon13
13
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Opportunity
Shorten and simplify the process of buying tickets on mobile
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Why an App?
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IMDb app has been downloaded more than 100 million times.
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Key Findings
Very few users currently buy on mobile
All users expressed an interest in buying tickets through the IMDb app
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Who Are Our Users?
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27 yrsHR Administrator, North London.
Moderate IMDb User
“Booking a ticket is such an unnecessarily long process.”
Lucy
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Heavy IMDb User
“Great to add purchasing but I don’t want the rest of IMDb interfered with”
Lin 32 yrs, Brand Consultant, Manchester.
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Ademola16 yrs, Student, Bristol.
Occasional IMDb User
“I like to pay with cash ‘cos it’s up to me now what film I go and see.”
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Priorities● Shorten the checkout process● Make the path to tickets easy to
find● Simple seat selection● Transparent about booking fees
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Design Process
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Original IMDb interface Discoverable proposed changes
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Cineworld
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tap & hold to zoom
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Fast checkout
Clear progress
No card required
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Lucy’s Journey
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Achievements
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The easiest and most enjoyable way of booking cinema tickets in the UK
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Cineworld
Odeon
Vue
Fandango
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IntuitiveUnderstands the needs of the user
Saves users preferences and makes intelligent choices
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Fully utilises the digital wallet and passbook
No need to worry about paper tickets
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Next Steps
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Explore booking fee options
Users expressed an interest in tracking specialist venues e.g. IMAX