IMEX

©2000-2005 IMEX Research

Consolidated Data Center

Tier-1Edge

Servers

InternetISP

CoreOptical

Networking

Edge

Access

ISP

ISP

ISP

IntrDet

Supplier/Partner

Remote Office

Home Networks

DSL

Cable Modem

MP3 VOD

WirelessCellular

xSP

App.Server

VPN

IntrDet

WebServicesDBServers

ISP

ISP

Enterprise

Tier-3Data Base

ServersTier-2 Apps

ManagementDirectory Security Policy

Software OS Platform

Switches: Layer 4-7,Layer 2, 10GbE, FC Stg

FC/

IPSAN

Caching, Proxy, FW, SSL, IDS, DNS,

LB, Web Servers

Application,HA, File/Print, ERP, SCM, CRM Servers

Database, Middleware, Data Mgmt Servers

Tier-1 EdgeApps

IMEX

©2000-2005 IMEX Research

• WW, there are 5.1 million data centers (you are not alone)WW, there are 5.1 million data centers (you are not alone)

• Now costs $100-175M to build a large data centerNow costs $100-175M to build a large data center– ~$1005/Sqft, $40,000/Rack, $2,500/Server, 2.5U~$1005/Sqft, $40,000/Rack, $2,500/Server, 2.5U

– 82% of installed equipment (Srvr,Stg,Ntwk) has only10% utilizn.82% of installed equipment (Srvr,Stg,Ntwk) has only10% utilizn.

– For every $1 invested in new For every $1 invested in new IT infrastructureIT infrastructure, $7 spent to maintain, $7 spent to maintain

– For every $1 in new For every $1 in new Server spendingServer spending, 50c spent on , 50c spent on Power & Power & CoolingCooling / /20062006

– Virtual Servers growth will outstrip growth of Physical servers by Virtual Servers growth will outstrip growth of Physical servers by 50% with an associated rise in managing virtual servers50% with an associated rise in managing virtual servers

– Blades increasing Power/Rack by 10x Need Power/Cooling, Blades increasing Power/Rack by 10x Need Power/Cooling, Weight, Solutions to pursueWeight, Solutions to pursue

Next-Gen Data Center - Observations

IMEX

©2000-2005 IMEX Research

Traditional Data Center Environment

Image from “Keeping Your Data Center Cool: There is Another Way”, IBM March 2005

IMEX

©2000-2005 IMEX Research

Power & Cooling Expenses on the Rise

$-

$20.0

$40.0

$60.0

$80.0

$100.0

$120.0

2000 2001 2002 2003 2004 2005 2006 2007 2008 2009 2010

CAPEX New Server Spending OPEX New Server Spending

CAPEX Power & Cooling OPEX Power & Cooling

IMEX

©2000-2005 IMEX Research

Datacenter Power & Cooling Costs

Power & Cooling Expenses ($B)

$-

$5.0

$10.0

$15.0

$20.0

$25.0

$30.0

$35.0

$40.0

$45.0

$50.0

2000 2001 2002 2003 2004 2005 2006 2007 2008 2009 2010

IMEX

©2000-2005 IMEX Research

Moore’s Law: Intel Chipsets

Source: Intel.com

IMEX

©2000-2005 IMEX Research

Blanking Panels Prevent Recirculation

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©2000-2005 IMEX Research

Virtualization & Power Resource Management

App

OS App

OS App

OS

App

OS App

OS App

OS

App

OS

App

OSApp

OSApp

OSApp

OSApp

OS

Without Virtualization With Virtualization

IMEX

©2000-2005 IMEX Research

Existing Strategies & Implications

Supplemental Cooling System for high-density racks

Disperse High Density Equipment amongst data center

Allocate a specific area for high density racks

Implement Virtualization Software

Must accomodate data center in Advance, limited to 10kW per rack

Can cause cabling problems, must use blanking panels

Can be used only if segregating high density equipment is possible

Manageability of software

IMEX

©2000-2005 IMEX Research

TCO Savings with Virtualization

$-

$2,000

$4,000

$6,000

$8,000

$10,000

$12,000

$14,000

$16,000

w/o VZ w VZ

Provisioning

VZ SW & Supp

HardwareSAN

NetworkPower & Cooling

DC Real EstateDisaster Recovery

Downtime

Co

st o

ver

3 ye

ars

995 Servers Pre VZ 78 VZ Servers

IMEX

©2000-2005 IMEX Research

Modular Cooling Solutions

# of Racks

Hea

t L

oad

Floor Mount Cooling

Pumped Refrigerant Embedded cooling

Overhead Cooling Modules

IMEX

©2000-2005 IMEX Research

The Big Picture –The Watt Walkthrough

IMEX

©2000-2005 IMEX Research

Datacom Equipment Trends

0

10

20

30

40

50

60

70

80

Year of product Announcement

Heat

Lo

ad

Per

Pro

du

ct Communication -

Extreme DensityCompute Servers-1U

Communication -HighDensityCompute -2U

Storage Servers

Workstations(Standalone)

Tape Storage