imiller public relations - international public relations for telecom companies

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Post on 26-May-2015




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The telecom landscape is complicated enough, try educating a marketing team about the nuances of your business. There\'s no trying here - we get it because we\'ve learned it, shaped it, created it and lived it. With more than 40 years collective Public Relations and Marketing experience in the telecom industry, iMPR\'s team can help you shape your messages, communicate them efficiently and ensure that your target market gets it.


  • 1. International Marketing & Public Relations Solutions Corporate Overview2012

2. Overview iMiller Public Relations (iMPR) is more thanjust public relations, its a rm focusedon holistic international marketing, publicrelations and business strategy solutions.Our programs are developed to get yourbusiness noticed and heard. Founded in2011 by Ilissa Miller, atelecommunications industry veteran,iMPR offers industry insight to help propelyour messages, brand and products to thenext level. International Marketing & Public Relations Solutions 2 3. Founder Ilissa Miller, CEO With more than 15 years of experience in telecom sales, marketing and product development, Ilissa Miller brings a wealth of experience and knowledge in the emerging global telecommunications and technology industries. She has implemented and spearheaded many global product and marketing campaigns including international private line and networks, IP transit, peering, IPVPN, hosted PBX, cloud computing, Ethernet, managed services, colocation/data center products and solutions. International Marketing & Public Relations Solutions 3 4. Featured Team Members Stephanie Williams, Director of MarketingStephanie Williams brings more than 11 years of experience in Marketing and Sales Support toiMPR. Prior to joining iMPR, Stephanie was the Manager of Marketing Communications at SideraNetworks where she was responsible for implementing and managing the strategy and dailyoperations of all Marketing Communications projects, as well as, providing overall input into thetactical and strategic operations of the Marketing Department. Additionally, Stephanie supportedthe Sales Team in their efforts. Twice, Stephanie successfully rebranded Sidera Networks from itsprior companies NEON Communications and RCN Metro Optical Networks. Prior to her work inMarketing, Stephanie was Executive Assistant to the CEO at NEON Communications where sheproactively supported the CEO, Executive Chairman and CFO. Mrs. Williams holds an Associate ofScience degree in Business from Becker College.Rita Nolan, Media Relations ManagerRita Nolan joins iMPR with 11 years of marketing, communications and events experience behindher. In her most recent role with Nemertes Research, one of the countrys top IT analyst rms,she was in charge of promoting the Nemertes brand and products, managing the rmsconference participation and nurturing relationships with the media. Prior to Nemertes, she ledthe marketing efforts of a national retail-electronics distributor and marketed internationalexhibitions on behalf of a German conference organizer. Rita holds a bachelors degree in liberalarts and sciences from the University of Illinois, with a concentration in international business. International Marketing & Public Relations 4 5. Featured Team Members Elissa Jane MastelSocial Media StrategistIn her role at iMPR, Elissa Jane EJ is responsible for providing integrated eMarketingand online publicity for iMPRs growing client list. Clients can expect increased onlinediscussions, effective inbound and outbound marketing activities and an instinctivehands on personal approach to their social media campaigns. As a proven socialmedia marketer who gets results, her intention is to compliment the teams work ingrowing visibility for all of our featured clients. EJ holds a Bachelors Degree inCommunications from Boston University..Combined, the iMPR team has over 40 years in Telecom Marketing andPublic Relations Experience. The team is supported by a talentedgroup of project managers, coordinators, researchers, designers andpartners that provide an ongoing, fresh perspective to Telecom/ITMarketing practices. International Marketing & Public Relations 5 6. Philosophy Public relations helps an organization and its publics adapt mutually to eachother.- Public Relations Society of AmericaPowered by Telecom Knowledge & Experience With a pulse on the market,we interpret industry trends to provide effectivecounsel to executives. International Marketing & Public Relations Solutions 6 7. Comprehensive Program Management Knowledge + Experience = Success for iMPR Clients International Marketing & Public Relations Solutions 7 8. Outreach Methodology Broad Reach Wired Services Electronic Services Targeted Reach Industry Media, Analysts, Contacts Direct Posting Vertical Media, Analysts, Contacts Social Media Inuencers1,000s of Analysts & Journalists Decision Makers 100,000+ growing International Marketing & Public Relations 8 9. Social Media = PR 2.0 tent the r con ses viad79% o ws releats an eive ne jour nalis rec c% of prefer to 9 4 o r s Publiagewithc r ea t s Eng h Social emailencer g ita l Inu als Throuf Dig io n 7 0% o s Profess io nR ela t Mediaa?Medi ocial use S ies unityWhyr ommre sto our c Sha ect with y andnrhip Conour b t leaders age y h Man ish thoug ps blshi Esta relation ges heardld a @IlissaNYC 1,584 followers Bui our [email protected] 4.097 followers y [email protected] 1,326 followers International Marketing & Public Relations 9 10. Clients & Media Partners Clients Media Partners YOUR LOGO HERE! and more... International Marketing & Public Relations Solutions www.imillerpr.com10 11. Public Relations Services Press Release Strategy, Writing, and Distribution Social Media Strategy and Program Management Management of Roundtable Strategy Sessions Marketing and Communications Plans Article Writing and Placements Media Outreach and Coverage Analyst/Media Road Shows Speaking Opportunities Award Submissions Media Training Copy editing White Papers Newsletters International Marketing & Public Relations Solutions www.imillerpr.com11 12. Marketing Services Conference and trade show strategy Comprehensive Marketing Plans Video Scripting and Production Conference management eMail Campaigns Presentations Sell Sheets Brochures Webinars Surveys International Marketing & Public Relations Solutions www.imillerpr.com12 13. Product Marketing &Sales Support Product Marketing Competitive Analysis Process Documentation Product MessagingProductProcess Sales Support Program Development Lead Generation Proposal Creation & Management RFP SupportManage Implement Electronic Sales Campaigns International Marketing & Public Relations Solutions www.imillerpr.com13 14. The iMPR Difference 20+ years building relationships with key journalists and analysts Industry experience coupled with market intelligence Extensive experience attending and managing trade showparticipation Event management prowess Leader in social media program development Product and channel marketing implementation Sales support through RFP management Business Development acumen Proven International Marketing & Public Relations Solutions www.imillerpr.com14 15. Creative International Marketing & Public Relations Solutions www.imillerpr.com15 16. Thank you. Portfolio & References Email: [email protected] International Marketing & Public Relations Solutions 16