immerse'16 intro to adobe experience manager & adobe marketing cloud
TRANSCRIPT
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A virtual developer conference for Adobe Experience Manager
Adobe Experience Manager - IntroductionSunil Bhaskaran
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In this presentation …
AEM ? Adobe Marketing Cloud AEM capabilities User profiles AEM authors AEM developers AEM system administrators Basic technology stack AEM integration with Analytics & Target
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What is Experience Manager? Manages experiences ……
Desktops Devices Mobile apps
Integration with Marketing Cloud
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Adobe Marketing Cloud solutions
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Industries
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AEM capabilities Sites Apps Forms Assets Communities
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If you work with AEM ….. Author Developer System Admin
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Seeing is believing Log in … and start exploring
An AEM site(Geometrixx Demo)
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Demo Edit an AEM page Create an AEM page
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And, what is a component? Authors need it Adds new content using components
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And, what is a template? Authors need it Decides the layout of a page
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Developer creates Templates Components
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AEM developer Creates templates & components
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Demo Introduction to CRXDELite Project structure
Content folder App folder
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Who is a system admin? Admin-related tasks
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Typical configuration Author instance Publish instance
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AEM architecture technology stack
OSGi
AEM Sites
Sling
JCR
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Apache Sling Content-centric web application framework Easy development of content-oriented applications Uses a JCR repository, such as Apache Jackrabbit or
CRX Refer to http://sling.apache.org for more information
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Where content is stored Oak repository
Nodes and properties
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Basic overview of technology tasks Apache Oak
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OSGi OSGi (Open Source Gateway Initiative)
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AEM with Analytics Seamless integration with Adobe Analytics
Get information about users See profitable paths Identify critical success matrix
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AEM with Test & Target Seamless integration with Adobe Target
Personalize content A/B testing Rules-based targeting
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References https://docs.adobe.com/content/docs/en/aem/6-2.html https://jackrabbit.apache.org/oak/ http://sling.apache.org https://www.osgi.org/
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Questions? @sunil_Bhaskaran Blogs.adobe.com/sunil