Impact  of  Blogs  and  Social  Networking  Sites  to  Business  (Visayas  Blogging  Summit)  

Jane=e  Toral  h=p://www.bloggingfromhome.com  

What  is  the  impact  of  blogs  and  social  networking  sites  to  business?  

Internet  Search  emerges  as  the  top  online  acFvity.  

Ac#vi#es  showing  significant  increase  at  95%  confidence  levels  Base:  Past  month  Internet  users  aged  10+  across  Na#onal  Urban  Philippines    Source:  Yahoo!-­‐Nielsen  Net  Index  2010  

h=p://selnd.com/9nEOR3  

h=p://bit.ly/9DLFnc  

h=p://bit.ly/a23Zsh  

Search  MarkeFng  Program  

•  Goals  •  Audience  •  Needs  •  Products  •  PotenFal  

SITE  LAUNCH  STEP  #1  RESEARCH  

h=p://www.google.com/insights/search  

Find  out  compeFFon  through  search  engine.  

Search  engine  is  a  reputaFon  engine.  

SITE  launch  Step  #2  Structure  /  OpFmize  

•  About  the  site  •  Company  index  •  Categories  

–  Cat1  •  Photo  •  DescripFon  •  Company  info  

•  Keyword:  category,  company  name  

•  Sidebar  –  Facebook  page  –  Twi=er  –  Slideshare  –  Archives  –  Ads  –  About  author  –  News  

h=p://www.halalcerFfiedfood.com  launched  August  10.   Relevance  

Density  Proximity  

Prominence   Reason  to  return  

Do  you  know  what  people  say  about  you?  

Social  media  is  changing  the  rules  of  engagement  

Base:  Past  month  Internet  users  aged  10+  across  Na7onal  Urban  Philippines  Source:  Yahoo!-­‐Nielsen  Net  Index  2010  

Facebook  

•  Aim  to  reach  10,000  Likes  or  Fans  (Fpping  point).  

•  Social  context  drives  advocacy  

Increase  popularity  

SITE  Launch  STEP    #4  MEASURE  VCR  

Monitor  your  ranking.  (results  as  of  August  11)  

Listed  -­‐    Search  results  

Paid  search    (opFon)  

Be  Useful  

TV   PRINT   POS   CRM  

digital  

social  

game  

digital  

social  

game  

digital  

social  

game  

digital  

social  

game  

mobile   mobile   mobile   mobile  

New  e-­‐mail  markeFng  systems  like  Flowtown.com  has  also  integrated  social  media  component.  

Winner  of  DigitalFilipino  Social  Networking  Awards  2010  (Blog  category)  

Winner  of  DigitalFilipino  Social  Networking  Awards  2010  (Social  Network  category)  

hXp://www.foursquare.com  

Twi=er  stream  

Users  through  blogs  and  social  networks  can  influence  search  engine  results.  

Social  influencers  

•  People  who  have  influence  on  their  peers  heavily  influenced  by  the  quality  and  volume  of  content  they  share  online  to  their  peers.  – Referent  influencers    – Expert  influencers    – PosiFonal  influencers  (peers)  

Source:  Social  Media  MarkeFng  for  Dummies  (Shiv  Singh)  

Twi=er  stream  

Search  engine  influence  

GlobalizaFon  of  the  individual  

Building  Tribes  

•  Tell  a  story  –  Who  are  you  upsecng?  

–  Challenge  the  status  quo  •  Connect  a  tribe  

–  Who  are  you  connecFng?  

–  Stage  1  to  5  •  Life  sucks  •  My  life  sucks  •  I’m  great  •  We’re  great  

•  Life  is  great  

•  Lead  a  movement  – Who  are  you  leading?  –  Establish  a  culture.  

•  Everyone  is  important.  

–  Being  a  leader  gives  you  charisma.  

•  Make  change  –  Commit  

•   Bring  out  the  best  in  others.  •   Get  recognized.  •   Outperform.  •   Overcome  life's  challenges.  •   Enjoy  beXer  health.  •   Be  a  top  choice  (win  life's  popularity  contests:  job,  rela#onship,  friendship).  

The  Likeability  Factor  by  Tim  Sanders  

hXp://on.g.me/toywatch  

Thank  you!  

h=p://www.e-­‐commercephilippines.com  h=p://www.searchprofileindex.com