impact of cloud computing on the australian uc services market

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Impact of Cloud Computing on the Impact of Cloud Computing on the Australian UC Services Market Australian UC Services Market Key trends in the UC services market and the impact of Key trends in the UC services market and the impact of hosted and cloud based UC (UCaaS) hosted and cloud based UC (UCaaS) hosted and cloud based UC (UCaaS) hosted and cloud based UC (UCaaS) Anand Balasubramanian Anand Balasubramanian Industry Analyst, ICT Industry Analyst, ICT May 2013 May 2013 © 2012 Frost & Sullivan. All rightsmay reserved. This document contains highly confidential information and is the sole property of Frost & Sullivan. No part of it be circulated, quoted, copied or otherwise reproduced without the written approval of Frost & Sullivan.

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Impact of Cloud Computing on the Impact of Cloud Computing on the Australian UC Services MarketAustralian UC Services Market

Key trends in the UC services market and the impact of Key trends in the UC services market and the impact of

hosted and cloud based UC (UCaaS)hosted and cloud based UC (UCaaS)hosted and cloud based UC (UCaaS)hosted and cloud based UC (UCaaS)

Anand BalasubramanianAnand Balasubramanian

Industry Analyst, ICTIndustry Analyst, ICT

May 2013May 2013

© 2012 Frost & Sullivan. All rightsmay reserved. This document contains highly confidential information and is the sole property of

Frost & Sullivan. No part of it be circulated, quoted, copied or otherwise reproduced without the written approval of Frost & Sullivan.

AgendaAgenda

Overview of the Australian UC Services Market

Key Trends Driving Growth in the UC Services Market

Growing Significance of Hosted UC and Cloud Based UC

Road Ahead for Cloud Based UC (UCaaS)

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Australian UC Services Market Australian UC Services Market –– OverviewOverview

• On-premise still accounts for the majority of UC deployments in

Australia

• Flexibility, scalability and ease of maintenance will drive a shift towards and hosted and cloud based UC

• Managed services continues to be a key component for many channel partners and service providers

• Hosted voice and hosted conferencing account for the majority of UC services revenues

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Key Trends in the Australian UC Services MarketKey Trends in the Australian UC Services Market

• Channel partners play a critical role in the UC Services market

• Managed services, hosted voice and hosted contact centres are

the pillars of growth

• The nascent cloud based UC (UCaaS) market set to drive future The nascent cloud based UC (UCaaS) market set to drive future growth

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Trend#1 Trend#1 –– Role of Channel Partners in the UC Role of Channel Partners in the UC Services MarketServices Market

• Channel partners play a critical role in the UC Services market

• Cisco plus Microsoft strategy for greater breadth and market reach

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• Many channel partners building strong hosted and cloud

capabilities to address future demand

Trend#2 Trend#2 –– Managed Services, Hosted Voice and Managed Services, Hosted Voice and Hosted Contact CentresHosted Contact Centres

• Continued demand for

hosted voice and

conferencing solutions

• Managed services,

especially for

videoconferencing

infrastructures, Hosted and

Managed

Services for

UC, 34%

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infrastructures,

becoming a key

segment for growth

• Hosted contact centres

experiencing strong

uptake

Hosted and

Cloud based

UC, 66%

Source: Frost & Sullivan analysis.

Trend#3 Trend#3 –– Cloud Based UC (UCaaS)Cloud Based UC (UCaaS)

• The cloud based UC (UCaaS) market is at a nascent stage of

growth in Australia

• Lack of awareness and concerns around reliability the main challenges for growth

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• Email and collaboration among the applications driving uptake of UCaaS. Cloud based contact centre poised for growth

• Smart devices and availability of high speed internet will be key enabling factors

Road Ahead for UC ServicesRoad Ahead for UC Services

� Organisations becoming reluctant to commit to long contract terms

and are evaluating alternatives more closely

� Growing significance of mobile devices within organisations will put additional strain on on-premise infrastructures

� Telcos will be advantageously positioned to address the demand for UCaaS

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The Australian Unified Communications Services Market

Report, 2013

Qualitative Data

• Key trends in the Australian UC services

market

• Opportunity analysis and key factors

driving revenue growth

• Analysis of the cloud based UC services

market in Australia

Quantitative Data

• Australian UC Services market size and

forecasts

• Market sizing and forecasts by UC application

segment

• Revenue contribution by UC service segment

(hosted and cloud UC vs managed services)

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market in Australia

• Comparison of the on-premise and

services segments of the UC market

• Analysis of Cisco and Microsoft in the

hosted and cloud based UC market

• Profiles of the key channel partners in the

Australian UC services market

(hosted and cloud UC vs managed services)

• Channel partner competitive landscape

analysis – chart positioning the key players in

the Australian UC services market

To get a complimentary executive summary of this To get a complimentary executive summary of this

research service, email [email protected] service, email [email protected]

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Today’s Presenter

Anand Balasubramanian, Industry Analyst

Frost & Sullivan

Anand specializes in emerging ICT trends, technologies, businesses trends and market analysis. His

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Anand specializes in emerging ICT trends, technologies, businesses trends and market analysis. His

expertise lies in vendor and channel ecosystem analysis, developed through various market

research assignments. His writing skills range from white papers, market insights to market analysis

reports. He has a strong understanding of Enterprise Communication and consulting in Multimedia

Messaging, Wide Area Networks (WAN), Content Distribution Networks (CDN) and Online Video

Platforms (OVP) markets.

For any other enquiries, email us:

[email protected]