impact of diversity management on organization performance

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    Impact of Diversity

    management on

    organization performanceEddy S.W. NG

    Curtis E.F

    Dreachslin J.L.Saadia Atta

    Wagma Farid

    Hammad Baig

    Khizer Farooq

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    Write one sentence that comes to

    your mind about

    D I V E R S I T Y

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    Did any of the words appear in yourdefinition?

    Different

    Individual

    Race

    Unlike characteristics

    Diverse

    Minorities

    Unique

    Variety

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    Definition

    the way in which people in a work place are

    similar and different from one another. in

    addition to the characteristics protected bylaw, other similarities and differences

    commonly cited includes background,

    education, language skills, personality and

    work role.

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    Causes of workforce diversity

    Internal factors:

    Age

    Gender Sexual orientation

    Physical/mental ability

    Workforce factors

    Work style

    Physical appearance

    Work history

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    Communication style

    Income

    Family status Educational background

    Work place factors

    Job level location

    Type of work

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    Why workforce diversity?

    There are various reasons explaining the needto manage diversity. They are:

    A large number of women are joining the work-force.

    Work-force mobility is increasing.

    Young workers in the work-force are increasing

    Ethnic minorities' proportion constantly in thetotal work-force is increasing.

    International careers and expatriate are becomingcommon.

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    Workforce diversity management

    A management system which eliminates the

    differences found in a multicultural workforce

    in a manner which results in the highest levelof productivity for both the organization and

    the individual. In simple words managing

    diversity means managing people in the best

    interest of employee as well as employer.

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    Why organization manages diversity

    Determinants are of the opinion that the

    environment dictates the structures and

    organizations of firms, and that managerialbehavior is severely constrained by the

    external environment

    Where as strategic choice proponents believethat managers posses considerable freewill in

    charting their own course of action.

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    Managerial free will is more predominant than

    the environment in an organizations choice to

    manage diversity.

    Strategic choice theory

    Leadership behavior and decision making

    Upper echelon theory

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    Strategic choice theory

    It states that CEOs have substantial leverage in

    shaping their organizations. The voluntary adoption of diversity management

    is example of strategic managerial choice.

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    Leadership behavior and decision making:

    Strategic leadership theory explains the impact of

    individuals or top executive teams on firms. Complex decisions are largely result of behavioral

    factors.

    And ill-defined options are derived from the

    decision- makers belief and values which means

    they rely on cognitive models to make strategic

    decisions.

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    Upper echelon theory:

    It says that the organization is the reflection of its

    top executives. The CEOs characteristics(demographics) can be

    used to predict organizational outcomes.

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    variables

    Age The younger CEOs are more likely than olders CEOs to be

    committed to diversity

    Gender Female leaders are expected to be more proactive in

    embracing diversity practies.

    Race CEOs who are members of racial minority group are more

    likely to be comitted to diversity Educational background

    CEOs with higher levels of education are more commitedto diversity

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    PROPOSITION

    CEOs who are younger , female, a racial

    minority and better educated are more likely

    to lead firms with a greater number ofdiversity practices

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    criticism

    Demographic variables lack conceptual clarity

    and many theoretical concepts are loosely

    specified. Example:

    Its not neccesary that a person who is highly

    educated will value diversity.

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    To overcome the short comes pointed out byLawrence(1977) author extended the research byconsidering the psychological constructs in predicting

    the CEOs commitment to managing diversity. By Extending variables of demographics to:

    Executive values

    Cognition

    Leadership styles Commitment

    All of them are proposed to affect the cognitive processesin commitment to diversity.

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    values

    Values are guides and determinants of socialattitudes, ideologies, and social behavior(Rokeach, 1973).

    Social values

    free-dom , equality, and world peace

    morality-based values

    politeness , helpfulness, affection, and forgiveness

    These types of values imply social interactionwith others.

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    Personal values self-respect , broad-mindedness, and courage,

    competency -based values

    logic and competenceThese two types of values are more centered on the

    individual and do not necessarily imply a broader socialor societal perspective.

    Theoretically most closely related to civil rights ordiscrimination against persons of different race orethnic back-ground

    These values are expected to be negatively correlatedwith or unrelated to diversity

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    helping (moral)

    compassion (moral)

    equality (social)

    loving (moral)

    to be linked to executive regard for employees.

    a comfortable life (personal)

    wealth (personal)

    pleasure (personal)

    to be related to executive self-interest

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    PROPOSITION

    CEOs who have higher moral and social values are

    more likely to be committed to diversity.

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    cognition

    Explain that how decision-makers cognitions and

    motivations systematically affect the processing

    of issues and the types of organizational actions

    taken in response to them (Dutton &

    Jackson,1987; Schwenk, 1984).

    Catagorization practiced by CEOs

    Reduces the complexity of the issue

    Helps CEOs to impose orders on others

    Threats and oppurtunity

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    Workforce diversity, as a strategic issue, is a

    double-edged sword and can be perceived as

    having a positive or negative impact on group processes and organizational outcomes

    (Milliken & Martins, 1996).

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    Those who hold a resource-based view (e.g.,

    Cox & Blake, 1991; Richard,2000) see diversity

    as an opportunity that enhances creativity andperformance, while those who hold a social

    contact perspective see increasing diversity as

    a source of inter-group conflict (e.g.,

    Greenwood, 1999; Tsui, Egan, & OReilly,

    1992) and a threat to organizational

    effectiveness.

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    organizations develop and adopt strategies toincrease the control over supplies of neededresources, or increase dominance in the market

    for needed resources. Thus, an organizations managers will take actions

    perceived to acquire resources essential forsurvival.

    CEOs are likely to devote attention to diversityissues when they hold positive beliefs aboutdiversity and have a need for resource acquisition

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    PROPOSITION

    Holding all else constant, a firms diversity

    practices are related to its CEOs cognitive

    categorization of diversity.

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    Leadership styles

    Considered to be another facet of executives that effectsorganizational outcomes.

    transactional

    bureaucratic authority

    legitimate power emphasize task assign-ments, work standards, and employee

    compliance.

    rely on rewards and punishment to influence employee behavior.

    Transformational (or charismatic) motivates followers by appealing to higher ideals and moral values.

    Able to inspire followers.

    managing diversity is a business imperative and moral obligation not agovernment mandate.

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    if transformational leaders are more likely to

    engage in good citizenship behavior, then a

    similar link to managing diversity should alsoexist. Thus, a CEOs leadership style serves to

    communicate and exhibit values that can lead

    to a plural orientation in an organization.

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    PROPOSITION

    CEOs who display a transformational

    leadership style are more likely to lead firms

    with a greater number of diver-sity practicesthan CEOs who display a transactional

    leadership style. This relationship is mediated

    by the CEOs commitment to diversity

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    CEO commitment

    a state of being in which an individual becomes boundby his actions and through these actions to beliefs thatsustain the activities and his (or her) own involvement

    Commitment molds an individual's attitudes andmaintains the behavior even in the absence of positivereinforcements and tangible rewards.

    Firstly, CEO is the person who:

    possesses the discretion and ability to set the strategiccourse that can influence organizational outcomes

    set the corporate agenda, make decisions, and allocateresources required for managing diversity

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    PROPOSITION

    the number of diversity practices in a firm is

    related to its CEOs commitment to diversity.

    CEOs commitment mediates the relationshipsbetween CEO observable demographic

    characteristics, values, cognitive

    categorization, and leadership styles and thenumber of diversity practices in a firm.

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    Therefore, consistent with the upper echelon

    theory and the strategic choice perspective, a

    leaders (demographic) characteristics, values,and beliefs are expected to translate into

    commitment to action, which is essential to

    mobilize a firms resources into managing

    diversity.

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    Diagrammatically

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    two sets of variables are considered:

    observable demographic characteristics and thepsychological attributes of CEOs.

    These variables are selected because they are thoughtto have the greatest impact on leadership behavior anddecision making.

    Demographic characteristics are extended to overcome

    the criticism raised. it is anticipated that both

    observable and unobservable CEO characteristics willaccount for a CEOs commitment to managing diversity.

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    in the absence of managerial strategic choice,environmental factors alone are limited in theireffectiveness in promoting women and minorities

    in the workplace. While other factors might influence a CEOs

    commitment to diversity and consequently affecta firms diversity practices.

    It is not intended to be a comprehensive modelof all the antecedents of a CEOs commitment,nor does it pretend to take into account all thepossible variables

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    Many business issues may arise in short run

    where as diversity management requires long

    term commitment and the payback is notoften as tangible or predictable.

    Thus, CEO commitment is particularly

    important because the top executivedetermines and prioritizes a firms time and

    resources.

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    conclusion

    Although environmental forces may pressure

    firms to implement employment equity,

    organizational decision-makers exercise strategic

    choice in the way they respond to these

    pressures

    the framework calls for a greater understanding

    of the perspectives and priorities of CEOs to helpexplain a firms strategic orientation toward the

    firms management of diversity.

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    implications

    changing demographics and workerimmigration prompts employment equity ordiversity initiatives.

    in the absence of leadership support, (EEO)(AAPs) alone aren't sufficient for advancingwomen and minorities.

    links diversity practices to the strategicleadership literature, using psychologicalconstructs to understand why organizationsmanage diversity.

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    although CEO commitment is critical for the firmsmanagement of diversity, no empirical evidencesupports this notion.

    research propositions can be tested to provide theempirical support on linking leadership commitment todiversity outcomes.

    From a HRD perspective, workforce diversity can affecta firms performance in terms of productivity,

    absenteeism, and turnover. Thus, future research canexplore the link between CEO commitment to diversityin the presence and absence of the business case fordiversity.

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