Impact-Overview*

Dates• May 20 – 25, 2007

Location• Orlando, Florida• Marriott World Center

Registration: http://www.ibm.com/events/impact2007

Early registration extended through March 30

IBM Impact 2007 – Unlock the Power of SOA*

Impact is the premier technical education event for SOA and WebSphere – Introduce customers to emerging technologies in SOA as supported by the WebSphere brand– Focus on the current technical education needs of customers– Advanced content that can not be found in a classroom or may be hard to consume in a

whitepaper– Focus on the issues that IT decision makers are trying to solve today – Where the market is going, what’s new, what’s coming and how does this relate to what the

customer currently has– Explore winning strategies and insights on creating business flexibility to drive an innovation

agenda to drive breakthrough growth

Highlights– Combines the best of WS Inner Circle, WTE & T&M events– Dedicated Business Partner Day & Solution Center – including partner demand

generation workouts– Spring Launch Anchor Event featuring new SOA product and services

announcements– 150+ Analyst and Press attendees

Creating a Climate for Innovation By increasing business flexibility and responsiveness

Hear directly from leaders who have made an impact

Mark Burnett, producer of Survivor, The Apprentice, and The Contender

Jamie Clarke, adventurer and explorer in over 40 countries

Innovative business leaders sharing their success stories

An opportunity to network with over 300 business leaders attendees

Exclusive 2 day Non-IT Business Leader Track:

Forward thinking mini main tent sessions on how to create a climate for innovation:

Expanding the Innovation Horizon Become “Process-Aware”: Business

Transformation Starts with Agile Processes

Over 30 business focused sessions, many industry specific and all centered on some of today’s most pressing topics:

From supplier to store shelf – putting the customer first

Unlocking customer advocacy in Financial Services

Achieving Global Collaboration Across Manufacturers

Optimizing the Order-To-Cash cycle Delivering consumer driven healthcare

Join us at Impact 2007

•Monday, May 21st through Tuesday, May 22nd in Orlando, FL

•www.ibm.com/events/impact2007

•Early registration through March 30

Impact-Tracks*Three Customer Tracks with 400+ Sessions

Focus on best practices and real world experiences of our customerse.g. Circle Computing, Prolifics, Verizon, Perficient, Schwab, Standard Life, CNA CommerceQuest, Bank of

America, Aetna, Alltel

Impact-Content*Tracks IT Executive Track Business Leader Track Technical Track

Audience CIOCTOVP in the IT OrganizationIT Decision Maker

Line of Business Executives Administrators, Developers, Architects, System Programmers, Execs, Managers,, Solution Designers, Business Analysts, IBMers

Number of Sessions & Speakers

56 lectures

2 IT Executive Mini main tent sessions

32 lectures plus repeat

2 Business Leader Mini main tent sessions

400 sessions with repeats (300 unique sessions)

17 Breakouts

25 Unique Labs

Sub Tracks Business Centric SOA, Business Process Management Enabled by SOA, SOA Reuse and Connectivity, Flexible Infrastructure and Management, SOA Governance & Service Life Cycle Management, Getting more out of your SOA investment from your existing applications

Financial Services, Distribution, Industrial, Communications, Public

Application Server, Architecture, BPM, CICS & Enterprise, Development, Messaging, Portal & Collaboration, Security & Mgmt

Solution Center – w /Partner Sponsors

Technical TrackTechnical Track at a Glanceat a GlanceTarget AudienceAdministrators, Developers, Architects, System Programmers, Executives, Managers, Solution Designers, Business Analysts, Clients

ObjectivesPremier technical education event for the WebSphere brand Introduce customers to emerging technologies in SOA as supported by the WebSphere brand Focus on the current technical education needs of customers Development, Performance, Security, Administration and Architecture in the WebSphere brand Best Practices and real world experiential sessions What’s new, what’s coming and how does this relate to what the customer currently has Advanced content that can not be found in a classroom or may be hard to consume in a whitepaper

325 unique lecture and labs - 460 with repeats 9 Tracks: Architecture Application Server Business Process Management CICS and Enterprise Development Messaging – Integration – Connectivity Security & Management Portal & Collaboration General Interest

Impact-Speak*

IBM Key Note Speakers

• Steve Mills

• Robert LeBlanc

• Tom Rosamilia

• Sandy Carter

• Ambuj Goyal

• Irving Wladawsky-Berger

Special Guest Speakers• Mark Burnett

– Producer of Survivor and The Apprentice

• Jamie Clarke– Everest Adventurer, Author &

Filmmaker

• Joel Cohen– Writer and associate

producer for The Simpsons

• Carol Baroudi– Best-selling author of SOA

for Dummies & Internet for Dummies

• 65+ customers

Impact-GWC*Special incentives for Global WebSphere Community Members

Prior to the conference: • User group members will be

tracked via registration process• User group leaders/liaisons will

receive $25 per member who registers for the event for up to 10 members, to be applied toward refreshments for user group meetings

• The user group leader with the highest number of user group members registered will receive a free pass to the event

At the conference:• All GWC members will receive

a WebSpherian baseball cap at event registration

• All GWC members attending the event will eligible to enter the raffle for a Nintendo Wii!

What should you do next?

• Please share this important information!– Discuss Impact 2007 at your next User Group meeting

• Encourage members to take advantage of the great technical education that will be available!

– Distribute to your User Group members via email• For those who may not attend the meeting, or if you do not have

a meeting scheduled before Impact 2007

• Questions?– Contact Barbara Formichelli: bmf@us.ibm.com