impact report tata power strengthen its commitment … report tata power strengthen its commitment...

Impact Report Tata Power strengthen its commitment to save the Mighty Mahseer through the launch of its new campaign

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ANNOUNCEMENT Tata Power strengthen its commitment to save the Mighty Mahseer through the launch of its new campaign DATE o Wednesday, 20 June, 2016 OUTCOME o 28 Total impressions

Print

02 Impressions in Mainlines media

23 Impressions in Regional media

Online

03 impressions in Online media

KEY MESSAGES

Tata Power, India's largest integrated power company has been relentlessly working towards conservation and saving of Mighty Mahseer through its ‘Act for Mahseer’ movement. The company, today has strengthen its commitment towards saving the Mighty Mahseer by launching a campaign to donate a fingerling to fresh water for each pledge that is taken to save Mahseer. This initiative is a part of Tata Power’s ‘Act for Mahseer’, a sustainable programme focused at conservation of the Mahseer, an endangered species of fish and was undertaken in 1975. The objective of this campaign will be to encourage people to make a difference through their individual efforts and provide them an opportunity to save a life. Through the ‘Act for Mahseer’ initiative, 2250 people have pledged till date from various locations like Mumbai, Bengaluru, New Delhi, Switzerland, Belgium, Norway, USA, Italy, Poland, Spain, United Kingdom, Portugal, Russia, Germany, Denmark, Australia, Austria, Sweden, Greece, Canada, Mexico, France, UAE, Argentina, Serbia, Slovakia, Lithuania, Dominican Republic.

Commenting on the launch of the initiative Mr. Anil Sardana, CEO & Managing Director - Tata Power stated,

“Tata Power under its movement ‘Act for Mahseer’ has organized various initiative to help preserve this

valuable fish species in a big way at national level. Our efforts at nation building are not just limited to

lighting up lives by providing energy to the nation, but also include caring for the community & flora and

fauna near our areas of operations. This initiative will recognize every individual’s efforts to save Mahseer

fish and give a feeling of joy for saving a life. We are delighted to see the kind of response we have received

from the people who have pledged. I take this opportunity to appeal to all to take the pledge and make a

difference”.

Key Headlines Campaign to save Mahseer fish - Tarun Bharat Tata Power strengthen its commitment to save the Mighty Mahseer through - Khabar Express Total MAV & CCM generated


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o MAV: Rs. 351797.12 CCM: 536.07

GRAPHIC REPRESENTATION OF COVERAGE

Publication-wise segregation of coverage Financial – 0; Mainline – 2; Regional – 23

Geographical-wise segregation of coverage East -21; West - 4; North -0; South - 0

MAV /CCM of coverage MAV: Rs. 351797.12

8%

92%

Mainline Regional

84%

16%

East West


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CCM: 536.07

CCM Segregation

Financial: 0.0; Mainline 44.6; Regional: 491.47

MAV Segregation - Print

Financial: Rs 0.0; Mainline: Rs 35719.76; Regional: Rs 313645.36

MAV Segregation - Online

National: Rs 2432.00; International: Rs 0.0

8%

92%

Mainline Regional

10%

90%

Mainlines Regional


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Observations

The coverage received visibility in two zones namely Eastern and Western. Eastern zone garnered 84%

coverage followed by Western zone with 16% coverage.

92% news coverage appeared in the Regional publications followed by mainline dailies with 08% coverage.

Out of 25 Print Coverage, 18 articles were captured under B category followed by A and C category with 4

and 3 articles respectively.

Coverage and publications wise analysis

Coverage can mainly be categorized into: Articles that focused on Campaign to save Mahseer fish.

Articles that focused on Tata Power strengthen its commitment to save the Mighty Mahseer

through. Publication covering the above news

Tarun Bharat – Campaign to save Mahseer fish

100%

National Site


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The company has launched a campaign to donate a fingerling to fresh water for each pledge that is taken to

save Mahseer. This initiative is a part of Tata Power's 'Act for Mahseer', a sustainable programme focused at

conservation of the Mahseer, an endangered species of fish and was undertaken in 1975. The objective of

this campaign will be to encourage people to make a difference through their individual efforts and provide

them an opportunity to save a life.

Ranchi Express – Tata Power strengthen its commitment to save the Mighty Mahseer through

Tata Power, India's largest integrated power company, has been relentlessly working towards conservation

and saving of Mighty Mahseer through its Act for Mahseer' movement. The company has strengthen its

commitment towards saving the Mighty Mahseer by launching a campaign to donate a fingerling to fresh

water for each pledge that is taken to save Mahseer. This initiative is a part of Tata Power's Act for Mahseer',

a sustainable programme focused at conservation of the Mahseer, an endangered species of fish and was

undertaken in 1975.

Article Date Headline / Summary Publication Edition Page No. Journalist


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Mainlines

21 Jun 2016 Tata Power launches new campaign to save Mahseer

The Pioneer Jamshedpur 2 Bureau

21 Jun 2016 Tata Power Launches new campaign to save Mahseer

The Pioneer Ranchi 2 Bureau

Regional

04 Jul 2016 Tata Power launches 'Act for Mahseer' nationally

Lokmat Mumbai 3 Bureau

02 Jul 2016 Tata Power strengthen its commitment to save the Mighty Mahseer

Aaj Ranchi 9 Bureau

30 Jun 2016 Campaign to save Mahseer fish Tarun Bharat Mumbai 2 Bureau

30 Jun 2016 Tata Power strengthen its commitment to save the Mighty Mahseer

Rastriya Nabin Mail

Ranchi 3 Bureau


Rastriya Naveen Mail

Ranchi 3 Bureau


Jharkand Jagaran

Ranchi 2 Bureau

28 Jun 2016 Tata Power launches new campaign to save Mahseer fish

Navrashtra Mumbai 4 Bureau

28 Jun 2016 Tata Power reinforces efforts towards saving the Mighty Mahseer

Punya Nagari Mumbai 4 Bureau


Ranchi Express Jamshedpur 15 Bureau


Ranchi Express Ranchi 15 Bureau


Rashtriya Sagar Ranchi 3 Bureau


Akhbar-e-Mashriq Jamshedpur 5 Bureau


Khabar Express Jamshedpur 7 Bureau


Prabhat Khabar Jamshedpur 4 Bureau


Akbar-e-Mashriq Ranchi 2 Bureau


Khabar Express Ranchi 7 Bureau


Aaj Jamshedpur 2 Bureau


Chamakta Aina Jamshedpur 2 Bureau


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New Ispat Mail Jamshedpur 3 Bureau


Ranchi Express Jamshedpur 13 Bureau


Sanmarg Jamshedpur 9 Bureau


Chamakta Aina Ranchi 2 Bureau


New Ispat Mail Ranchi 3 Bureau

Online

01 Jul 2016 Tata Power strengthen its commitment to save the Mighty Mahseer through the launch of its new campaign

Electric Energy Online

Online Web Bureau


New Kerala Online Web Bureau


India Blooms Online Web Bureau


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Mainlines


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Publication: The Pioneer Edition: Jamshedpur

Published Date: 21 Jun 2016 Page No.: 2

Display: 1/1

Back to Index


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Publication: The Pioneer Edition: Ranchi


Display: 1/1

Back to Index


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Regional


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Publication: Lokmat Edition: Mumbai

Published Date: 04 Jul 2016 Page No.: 3

Display: 1/1

Back to Index


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Publication: Aaj Edition: Ranchi

Published Date: 02 Jul 2016 Page No.: 9

Display: 1/1

Back to Index


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Publication: Tarun Bharat Edition: Mumbai


Display: 1/1

Back to Index


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Publication: Rastriya Nabin Mail Edition: Ranchi


Display: 1/1

Back to Index


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Publication: Rastriya Naveen Mail Edition: Ranchi


Display: 1/1

Back to Index


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Publication: Jharkand Jagaran Edition: Ranchi


Display: 1/1

Back to Index


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Publication: Navrashtra Edition: Mumbai


Display: 1/1

Back to Index


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Publication: Punya Nagari Edition: Mumbai


Display: 1/1

Back to Index


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Publication: Ranchi Express Edition: Jamshedpur


Display: 1/1

Back to Index


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Publication: Ranchi Express Edition: Ranchi


Display: 1/1

Back to Index


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Publication: Rashtriya Sagar Edition: Ranchi


Display: 1/1

Back to Index


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Publication: Akhbar-e-Mashriq Edition: Jamshedpur


Display: 1/1

Back to Index


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Publication: Khabar Express Edition: Jamshedpur


Display: 1/1

Back to Index


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Publication: Prabhat Khabar Edition: Jamshedpur


Display: 1/1

Back to Index


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Publication: Akbar-e-Mashriq Edition: Ranchi


Display: 1/1

Back to Index


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Publication: Khabar Express Edition: Ranchi


Display: 1/1

Back to Index


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Publication: Aaj Edition: Jamshedpur


Display: 1/1

Back to Index


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Publication: Chamakta Aina Edition: Jamshedpur


Display: 1/1

Back to Index


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Publication: New Ispat Mail Edition: Jamshedpur


Display: 1/1

Back to Index


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Publication: Ranchi Express Edition: Jamshedpur


Display: 1/1

Back to Index


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Publication: Sanmarg Edition: Jamshedpur


Display: 1/1

Back to Index


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Publication: Chamakta Aina Edition: Ranchi


Display: 1/1

Back to Index


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Publication: New Ispat Mail Edition: Ranchi


Display: 1/1

Back to Index


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Online


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Publication: Electric Energy Online Edition: Online Web

Published Date: 01 Jul 2016 Page No.:

Display: 1/1

Tata Power strengthen its commitment to save the Mighty Mahseer through the launch of its new

campaign

http://www.electricenergyonline.com/detail_news.php?ID=587630&cat=;90&bul=1

Tata Power, India's largest integrated power company, has been relentlessly working towards conservation and saving of Mighty

Mahseer through its Act for Mahseer' movement. The company has strengthen its commitment towards saving the Mighty Mahseer

by launching a campaign to donate a fingerling to fresh water for each pledge that is taken to save Mahseer. This initiative is a part

of Tata Power's Act for Mahseer', a sustainable programme focused at conservation of the Mahseer, an endangered species of fish

and was undertaken in 1975.

The objective of this campaign will be to encourage people to make a difference through their individual efforts and provide them an

opportunity to save a life. Through the Act for Mahseer' initiative, 2250 people have pledged till date from various locations like

Mumbai, Bengaluru, New Delhi, Switzerland, Belgium, Norway, USA, Italy, Poland, Spain, United Kingdom, Portugal, Russia,

Germany, Denmark, Australia, Austria, Sweden, Greece, Canada, Mexico, France, UAE, Argentina, Serbia, Slovakia, Lithuania,

Dominican Republic. The campaign will also work towards its broader objective to conserve the Mahseer species which is still

classified as an endangered species.

Tata Power recently launched a campaign Save Mahseer, Save Us- Stop Water Pollution!' which is aimed at focusing on reducing

water pollution and sensitizing towards importance of water bodies which will help saving fresh water habitats.

The company has an ongoing digital initiative which confers the title of Fish's Knight' to individuals who will help in sensitising

citizens on saving the Mahseer'. These Knights are further encouraged through various forms of recognition across platforms. The

best Knights may also win a trip to a location where Mahseer conservation is being undertaken. The most active knights will be

privileged to speak as Company representatives at various forums like awareness sessions with Club Enerji kids, employee kid's

camp or as an introductory speaker at important Company gatherings.

Commenting on the launch of the initiative Mr. Anil Sardana, CEO & Managing Director, Tata Power stated, "Tata Power under its

movement Act for Mahseer' has organized various initiative to help preserve this valuable fish species in a big way at national level.

Our efforts at nation building are not just limited to lighting up lives by providing energy to the nation, but also includes caring for the

community & flora and fauna near our areas of operations. This initiative will recognize every individual's efforts to save Mahseer

fish and give a feeling of joy for saving a life. We are delighted to see the kind of response we have received from the people who

have pledged. I take this opportunity to appeal to all to take the pledge and make a difference".

The Mahseer breeding programme has entered its 43rd year and is the most successful Mahseer breeding facility in India. Tata

Power has developed methods of breeding of two valid endangered species of Mahseer out of six reported by stripping and artificial

fertilisation. Tata Power has also established standard techniques of breeding the Mahseer species after in-depth research in

breeding several lakhs of fingerlings. Today, the hatchery breeds around 2.5 to 3 lakhs fries every year and releases them back

into the lake.

As part of Tata Power's eco-restoration and eco-development programme, Pisciculture was undertaken in 1970 for ecological

improvement of the lakes, for food and sport and for breeding, conserving and rehabilitating the endangered fish species, Mahseer

http://www.electricenergyonline.com/detail_news.php?ID=587630&cat=;90&bul=1


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and Indian Trout. The conservation of the endangered Mahseer by Tata Power at Lonavala includes two out of six valid species, of

which one is the world famous Golden Mahseer from the Himalayan region. This outstanding initiative has received national

recognition. This is one of the biggest conservation efforts in India.

The survival of the magnificent Mahseer, one of the 20 mega fishes of the world is important, for with its success we will have taken

one more step towards preserving our eco-system. Tata Power has taken up the conservancy programme of the Mahseer in right

earnest. The Company has also carried out cage culture and ranching programmes successfully and demonstrated the use of such

research programmes for replication all over the country. Around 300 Fishery Scientists have also been trained to date to continue

conservation efforts.

Back to Index


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Publication: New Kerala Edition: Online Web

Published Date: 21 Jun 2016 Page No.:

Display: 1/1

Tata Power launches new campaign to save Mahseer fish

http://www.newkerala.com/news/2016/fullnews-79389.html

Tata Power, an integrated power company, has been working towards conservation and saving of Mahseer through its 'Act for

Mahseer' movement.

The company has launched a campaign to donate a fingerling to fresh water for each pledge that is taken to save Mahseer.

This initiative is a part of Tata Powers Act for Mahseer, a sustainable programme focused at conservation of the Mahseer, an

endangered species of fish and was undertaken in 1975.


opportunity to save a life.

Through the Act for Mahseer initiative, 2250 people have pledged till date from various locations like Mumbai, Bengaluru, New

Delhi, Switzerland, Belgium, Norway, USA, Italy, Poland, Spain, United Kingdom, Portugal, Russia, Germany, Denmark, Australia,

Austria, Sweden, Greece, Canada, Mexico, France, UAE, Argentina, Serbia, Slovakia, Lithuania, Dominican Republic. The

campaign will also work towards its broader objective to conserve the Mahseer species which is still classified as an endangered

species.

Tata Power recently launched a campaign Save Mahseer, Save Us- Stop Water Pollution! which is aimed at focusing on reducing


The company has an ongoing digital initiative which confers the title of Fishs Knight to individuals who will help in sensitising

citizens on saving the Mahseer.

Commenting on the launch of the initiative, Anil Sardana, CEO Managing Director, Tata Power stated, Tata Power under its

movement Act for Mahseer has organized various initiative to help preserve this valuable fish species in a big way at national level.

Our efforts at nation building are not just limited to lighting up lives by providing energy to the nation, but also includes caring for the

community flora and fauna near our areas of operations.

This initiative will recognize every individuals efforts to save Mahseer fish and give a feeling of joy for saving a life. We are

delighted to see the kind of response we have received from the people who have pledged. I take this opportunity to appeal to all to

take the pledge and make a difference, Sardana said.



fertilisation.

Tata Power has also established standard techniques of breeding the Mahseer species after in-depth research in breeding several

lakhs of fingerlings. Today, the hatchery breeds around 2.5 to 3 lakhs fries every year and releases them back into the lake.

http://www.newkerala.com/news/2016/fullnews-79389.html


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Back to Index


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Publication: India Blooms Edition: Online Web

Published Date: 21 Jun 2016 Page No.:

Display: 1/1

Tata Power launches new campaign to save Mahseer fish

http://indiablooms.com/ibns_new/health-details/E/1879/tata-power-launches-new-campaign-to-save-mahseer-fish.html

The company has launched a campaign to donate a fingerling to fresh water for each pledge that is taken to save Mahseer.

This initiative is a part of Tata Power's 'Act for Mahseer', a sustainable programme focused at conservation of the Mahseer, an

endangered species of fish and was undertaken in 1975.


opportunity to save a life.

Through the 'Act for Mahseer' initiative, 2250 people have pledged till date from various locations like Mumbai, Bengaluru, New

Delhi, Switzerland, Belgium, Norway, USA, Italy, Poland, Spain, United Kingdom, Portugal, Russia, Germany, Denmark, Australia,

Austria, Sweden, Greece, Canada, Mexico, France, UAE, Argentina, Serbia, Slovakia, Lithuania, Dominican Republic. The

campaign will also work towards its broader objective to conserve the Mahseer species which is still classified as an endangered

species.

Tata Power recently launched a campaign 'Save Mahseer, Save Us- Stop Water Pollution!' which is aimed at focusing on reducing


The company has an ongoing digital initiative which confers the title of 'Fish's Knight' to individuals who will help in sensitising

citizens on 'saving the Mahseer'.

Commenting on the launch of the initiative, Anil Sardana, CEO & Managing Director, Tata Power stated, "Tata Power under its

movement 'Act for Mahseer' has organized various initiative to help preserve this valuable fish species in a big way at national

level. Our efforts at nation building are not just limited to lighting up lives by providing energy to the nation, but also includes caring

for the community & flora and fauna near our areas of operations."

"This initiative will recognize every individual's efforts to save Mahseer fish and give a feeling of joy for saving a life. We are

delighted to see the kind of response we have received from the people who have pledged. I take this opportunity to appeal to all to

take the pledge and make a difference," Sardana said.



fertilisation.

Tata Power has also established standard techniques of breeding the Mahseer species after in-depth research in breeding several

lakhs of fingerlings. Today, the hatchery breeds around 2.5 to 3 lakhs fries every year and releases them back into the lake.

Back to Index

http://indiablooms.com/ibns_new/health-details/E/1879/tata-power-launches-new-campaign-to-save-mahseer-fish.html

impact report tata power strengthen its commitment … report tata power strengthen its commitment...

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