If you are an IT professional and are reading this white paper, chances are your sales or marketing colleague is on the

hunt for a new Partner Relationship Management (PRM) solution and wants to upgrade your company’s Partner

Portal. Their arguments probably include things like their need for a new PRM solution to ensure your company can

create a world-class customer experience for your partners, they need a better system to manage leads with partners,

that they need better analytics on partner performance, or they need to help make partners into better marketers to

amplify your company’s own messages. All those arguments are right. A contemporary PRM solution is critical to

helping your company do all these things and accelerate indirect sales.

Despite all that, we know that in today’s bi-modal IT world, your challenge as an IT professional is to make sure

your business information systems are secure and perform well – and at the same time you need to evaluate new

technologies to bring into your technology fold and ensure they integrate well into your network ecosystem.

At Impartner, we understand what’s at stake, and we’ve put more than 15 years of engineering and best practices

into ensuring that Impartner’s PRM solution is a smart SaaS. With Imparter, you can rest assured that when it comes

to everything from integration, to security, to product updates, to data integrity, when you choose our technology,

you will have helped your company implement a world-class solution that is trusted by corporations from Xerox to

National Instruments. Here are 16 key things to know about Impartner and why our SaaS PRM solution is a

technology choice you can make with con�dence:

Far from adding yet another data source and technology tool,

Partner Relationship Management (PRM) technology sits at the

con�uence of a host of disparate systems and shepherds them

together into one solution – one Partner Portal to “rule them all”

– and take the chaos out of managing your partner network.

Everything required to support partners from onboarding to lead

management to Marketing Development Fund management to

business planning and analytics is synthesized into one solution

which can integrate easily with your existing CRM. Impartner’s

turnkey SaaS solution and our highly-engineered VelocityTM

process can have you up and running with a world-class PRM

solution in as few as 30 days.

Executive Summary

WHITEPAPER

16 Reasons You’ll Love Our SaaS

WHAT We Do1

Impartner’s PRM technology is architected from the ground up to

service corporations of any size on a global scale, and we provide

industry leading SLAs and up-time guarantees capable of

satisfying the world’s largest and most demanding enterprises.

We currently have over 1.2 million partners worldwide signing into

Impartner technology – and we’ve made capital hardware

investments to provide signi�cant excess capacity for the next �ve

years and beyond.

We’ve got you covered with redundant, multi-media backups in

Tier 3 and Tier 4 data centers in geographically dispersed

locations. Our disaster recovery and data governance policies

are thorough and available for your review.

For implementation, we don’t require any access to your network

or hardware. Our simple, 3-step VelocityTM process helps onboard

the solution in as few as 30 days and requires very little other than

content and approvals. That said, while some companies truly

want a “hands-o�”/managed service process, some companies

want to take full ownership for con�guration and management,

and we provide those tools if your team desires. Our fully

con�gurable work�ow engine allows for tailored businesses

processes, approvals and business logic to support your business

needs and processes. Plus, for regular content updates, our

WYSIWYG inline CMS solution is the editor used by such industry

leaders as Joomla and Drupal and either your IT team, or even

better, your marketing team that generates the content, can easily

update the portal. And �nally, our powerful, dynamic template

language, MomentumTM, gives you control over dynamic content

throughout the solution.

Xerox, Fortinet, Rackspace, Carbon Black, National Instruments,

and Asigra are just a few of the corporations that have vetted

and now trust Impartner technology. These companies have

some of the most complex partner networks, they handle and

protect some of the world’s most sensitive data, and they all trust

Impartner to meet their rigid standards for performance,

availability, scalability and security.

Not only does Impartner meet security protocols strong enough

to be listed on the Salesforce AppExchange, we o�er three tiers of

sandboxing (two separate development environments, staging

and production), and pass stringent security standards for the

Open Web Application Security Project (OWASP), the National

Institute of Standards and Technology (NIST), and Burp Suite

security testing. Data is only exposed through secure APIs and

web services with multiple abstraction layers and we provide

robust logging and auditing capabilities to ensure compliance.

Impartner employs a unique hybrid-tenancy model. Our multi-

tenant backend application ensures scalability and that you get

all the latest security and product updates instantly, while our

single-tenant partner-facing portals allow us to o�er a highly

customized partner experience. We bring the best of both

architectures together. And while some vendors fear-monger

about the risk of data intermingling, savvy IT groups know that

the term “Cloud-based” implies multi-tenancy. Vendors who don’t

leverage all the value of the cloud are really nothing more than

archaic, premise-based solutions.

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We’re SECURE BeforeWe’re Anything

We’re SINGLE AND MULTI-Tenant

IMPLEMENTATION is Painless – and YOU Can Have Control – or Not

7

We’re TRUSTED We Can SCALE

We’re Ready for DISASTERS

We’re RESPONSIVE

Impartner is the only cloud-based PRM that integrates seamlessly

with any major CRM. In a Salesforce environment, we are the

only PRM with an AppExchange approved managed package,

meaning a simple installation into the Salesforce platform and

quick integration with existing SF objects. This simple installation

and integration with Salesforce is why our managed package on

the SF AppExchange has nothing but 5 star ratings. Our Salesforce

managed package uses custom objects within Salesforce, and

can also be easily mapped to integrate with standard Salesforce

objects. And of course, you own the data.

Impartner PRM integrates easily with third-party applications and

legacy systems through fully documented APIs – both SOAP and

REST – and THQL: Impartner’s robust, fully mature query

language. THQL is designed to give you the power of SQL over

web services, but with a critical layer of abstraction to secure and

protect your data from unintended actions or unauthorized

access. Modeled after SQL and Salesforce’s SOQL, THQL will

feel immediately familiar to any team that is already �uent in

those languages. Impartner also makes it easy to leverage these

APIs and web services with a suite of helpful development tools

that includes full documentation, a visual object metadata

explorer, and sandbox consoles for testing Momentum scripts

and THQL queries during development. All this is backed by our

full support and an experienced professional services team

available to perform integrations if desired.

We have a regular release cadence and communications process

to ensure you have no surprises or �re drills, and have con�dence

that all releases are stable and vetted through a QA process.

You will know what’s coming and when, so you and your team

will have time to absorb any changes and socialize them.

All of our Partner Portals are built on the sleek, intuitive, and

powerful mobile-�rst front-end framework - Bootstrap. They are

all tested for mobile friendless on any screen, for any aspect ratio,

on any device, in any resolution – and it means you also won’t

have to worry about deploying and maintaining a mobile app.

We support Single Sign On (SSO) and all industry-standard

authentication protocols including SAML 2.0, Open Authorization

(OAUTH), OpenID and LDAP services.

Without question, all of us want to know when we make or help

support a technology decision that it was worth the

organization’s time and e�ort to bring it in. With Impartner, you

have full access to data on your PRM, and it’s easy to see how

many partners are using the system, which features they’re using,

and where you have opportunities to optimize performance.

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INTEGRATION is SEAMLESS

We are SSO Friendly

ENTERPRISE CLASS API and QUERY LANGUAGE

UPDATES are Regular and Communicated

We Give You VISIBILITY Into UserAdoption/Usage

We Don’t Want to Lose You, But WE DON’T MAKE IT IMPOSSIBLEFOR YOU TO GO

We know you have a smart IT team – and they’re busy keeping

your company secure and maintaining business-critical services.

Customer after customer like managed cloud leader Rackspace

have come to us having spent months and millions trying to

build their own portal, or having used technology platforms

already in house to create something from scratch. In a matter

of as few as 30 to 60 days, depending on the customization they

desire, we have customers up and running with a world-class

Partner Portal, using our turn-key SaaS PRM solution. We deliver

on the truest promise of SaaS: we’ve already built it, so your IT

team doesn’t have to – and we keep it maintained and up to

date and secure with ongoing security and product updates.

Customer data, and in this case, partner data, steers the enter-

prise, and without data integrity, the system will lose credibility

and usefulness - and fail. At Impartner:

• We have an enterprise-class infrastructure with exponential

retry/back o� synching to make sure the system doesn’t give up

until its updated - or over burden your system while trying to

update. The sophisticated algorithm we use for asynchronous

query solves the perennial challenge of race conditions for a

system that will be used by thousands of partners on a world-

wide scale.

• We are time-zone aware (if you create a work flow – it works

globally so you don’t have program for each) so you can trust

that all dates and data are correct, localized to the user, and

free of synching issues.

• Our robust access policies and permissions give network

administrators pinpoint control over what level of access users

have, plus all changes are logged and tracked on a field-level

basis, and can be rolled back if necessary.

No one wants to bring in a new technology and then change

it out. You want to love it and we’re sure you’ll love Impartner.

However, we recognize that sometimes knowing how you’d

get out even if you never plan to, is piece of mind in itself. With

Impartner, once your contract is over, we simply charge you a one

time, minimal administration fee, and your data is yours to port

where you wish. What’s more important to our customers, is that

because we’re CRM independent, if they choose to roll from one

CRM platform to another, it’s easy for our solution to move to the

other with no disruption.

Contact Impartner www.impartner.com 801.501.7000 sales@impartner.com @impartnerprm

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We’re FASTER and CHEAPER andBETTER Than Building Your Own

We Take DATA INTEGRITY Seriously