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THE PHILIPPINE NATIONAL

TOURISM DEVELOPMENT PLAN 2011-2016

2.Institutional Arrangements Between DOT Regional Offices and LGUs for Destination Planning,

Regulation, and Monitoring and Evaluation

By Ludwig Rieder, Tourism Advisor, Asia Foundation, 28 May 2012

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NTDP Implementation Approach• Partnership-based approach to

implementation that depends on having:– A shared vision for the development of the

tourim sector– An effective prioritized destination and

framework and product portfolio to guide public and private investment

– Convergence in priorities and investment of DOT Attached Agencies, NGAs, LGUs, and the private sector

• The DOT’s mission is to enable and coordinate this partnership approach

• This means that the NTDP elements will need to be institutionalized within the DOT work program as mandated by RA 9593 and its IRR, specifically:

– Planning– Coordination; and– Actual implementation (marketing, product

development, regulation of standards, capacity building, ….)

• Tasks such as access and destination/site infrastructure, air services, etc. will also need to be institutionalized into the work programs of concerned organizations

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Proposed Philippine Tourism Governnance & Management Framework

National Level

Regional Level

Local Level

Tourism Advisory and Consultative Bodies

(National Tourism Coordination Council-Tourism Congress)

Tourism Advisory and Consultative Bodies

(National Tourism Coordination Council-Tourism Congress)

Regional Tourism Councils/ Congresses

(DOT-Tourism Congress-Civil Society)

Regional Tourism Councils/ Congresses

(DOT-Tourism Congress-Civil Society)

Provincial Tourism Councils

(DOT-Tourism Congress-Civil Society)

Provincial Tourism Councils

(DOT-Tourism Congress-Civil Society)

Local Tourism Councils and Action Groups

Local Tourism Councils and Action Groups

Department of Tourism

Department of Tourism

Tourism Promotion

Board

Tourism Promotion

Board

TIEZA + Other AAs

TIEZA + Other AAs

Regional Tourism OfficesRegional Tourism Offices

Provincial Level Tourism Service Centers

Provincial Level Tourism Service Centers

City and Municipality Tourism Units and Private Sector

City and Municipality Tourism Units and Private Sector

Strategic level Tactical Level

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NTDP Implementation Process

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• Coordination of planning, infrastructure and product development initiatives in TDAs of their clusters

• Inputs to development plans at RDC and LGU level

• Capacity building and technical assistance to LGUs

• Accreditation and certification of tourism enterprise standards

• Introduction and operation of LGU-based tourism statistical system

• Monitoring, evaluation, and reporting

• Development planning:

- NTDP (5-year and annual infrastructure plan) - Cluster plans - local area plans (TDA level)

• Sourcing grants/loans• Monitoring, evaluation and

reporting

• Overall supervision

Under RA9593:• Overall coordination• Communications plan for

NTDP• NTCC Secretariat

• TIEZA to focus on:TIEZ development based on sun and

beach, leisure & entertainment, MICE, and cruise and nautical tourism products

Tourism infrastructure development at heritage sites

• Consider expanding other attached agency mandates to include product development leadership for: Nature tourism (NPDC) Culture tourism (IA & NPF) Health, wellness and retirement

tourism (PRA) Diving and marine sports (PCSSD)

Legend• OTDPRIM: Office of Tourism Development, Planning Research and Informatio Management• OTC: Office of Tourism Coordination• TRCRG: Tourism Regulation, Coordination, and Resource Generation• TD: Tourism Development

16 Regional Development Councils

16 Regional Development Councils

LGUs + Legislators

LGUs + Legislators

NGAs - National & Regional Level

NGAs - National & Regional Level

Local Private Sector Local Private Sector

Local NGOs, and Academe

Local NGOs, and Academe

National Tourism Coordinating CouncilNational Tourism Coordinating Council

TRCRG SectorTRCRG Sector

OTCOTC OTDPRIMOTDPRIM

TD SectorTD Sector

NGO, Academe

Tourism Congress/Tourist Associations

Government Bureaus, Offices

16 DOT Regional Offices

DOT Offices (Central)

DOT Offices (Central)

DOT Attached Agencies

National Level

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DOT NTDP Implementation Governance Approach

• Full time coordination and supervision of implementation will be necessary at the national, regional, and local level

• Overall implementation should be coordinated through:

• The National Tourism Coordinating Council

• The Tourism Congress to provide policy, product and destination development and marketing support

• A dedicated DOT NTDP Coordinating and Monitoring Group (NTDP-CMG) should be established and headed by a USEC.

• Section 15 of IRR for RA 0593 identifies Office of Tourism Coordination, under the TRCRG Sector as the responsible unit in DOT, but consideration could be given to placing this unit under the Office of Tourism Developmnt, Planning Research and Information Management (OTDPTIM) as this may be a better fit.

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NTDP Implementation Approach• The regional offices will play a crucial role in the development of the

cluster destinations and the product portfolios and will need to be prepared to undertake this role

• Infrastructure programs and projects to be implemented by related agency project management and implementation units coordinated by TIEZA

• The expertise and resources of the attached agencies can be harnessed to lead the development of the product portfolio

• An appropriate implementation organization structure will need to be developed

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Assess• Assess the current status of programs identified in the plan • Where are the gaps?

Plan

• Develop implementation plan with proposed:• Prioritization scheme and timetables • Accountable agencies, deliverables, performance measures• Documentation for reporting and monitoring• Organization, HR, and Budget requirements for 2012-13

Present• To Secretary for approval

Initial Tasks of Regional Offices

Upon implementation of the reorganization, NTDP-CMG should be absorbed into either OTC or OTDPRIM