implementing an seo strategy for your liferay websites

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Rivet Logic Corporation © 2014 Building Digital Experiences Since 2006 July 9th, 2014 SEO With Liferay Presented by: Anusha Wijeyakumar Alaaeldin El -Nattar Practice Director Executive VP Client Services Rivet Logic Rivet Logic

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The internet has revolutionized the way companies market their products and services today. One of the biggest changes is how businesses are leveraging their websites to market their online presence. In a competitive digital world, the key to success is reaching potential customers and driving them to your website. One of the most effective methods to do so is through Search Engine Optimization (SEO). In today's growing world of technology and reliance on web-based platforms, every public site must be concerned about SEO. There are a number of reasons why SEO is routinely selected as the primary marketing method by many organizations to acquire customers. This presentation discusses how Rivet Logic has met sophisticated SEO requirements for highly visible Liferay sites, along with demonstrating Liferay's newest SEO features.

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Page 1: Implementing an SEO Strategy for Your Liferay Websites

Rivet Logic Corporation © 2014 Building Digital Experiences Since 2006

July 9th, 2014

SEO With Liferay

Presented by: Anusha Wijeyakumar Alaaeldin El -Nattar Practice Director Executive VP Client Services Rivet Logic Rivet Logic

Page 2: Implementing an SEO Strategy for Your Liferay Websites

Rivet Logic Corporation © 2014 Building Digital Experiences Since 2006 2

Who We Are

Page 3: Implementing an SEO Strategy for Your Liferay Websites

Rivet Logic Corporation © 2014 Building Digital Experiences Since 2006 3

Rivet Logic Overview

•  Award-winning professional services focused on: •  Portals

•  Web Content Management

•  Digital Asset Management

•  Social Intranets/Extranets

•  Platinum Partners for Leading Open Source Software including:

Page 4: Implementing an SEO Strategy for Your Liferay Websites

Rivet Logic Corporation © 2014 Building Digital Experiences Since 2006 4

Company Overview

•  Headquartered in Reston, VA

•  Regional Offices in Boston, New York City, Dallas, Los Angeles

•  Near-shore Development Center in Costa Rica

•  Founded in 2005

•  70+ employees and growing

Page 5: Implementing an SEO Strategy for Your Liferay Websites

Rivet Logic Corporation © 2014 Building Digital Experiences Since 2006 5

Rivet Logic & Liferay

•  Certified Platinum Partner since 2006

•  Conduct Public Training on East Coast USA and helped write the Liferay 6 Training

•  Contributor (software, documentation, forums, training material)

•  50+ Liferay projects underway or completed and 100s of sites

Page 6: Implementing an SEO Strategy for Your Liferay Websites

Rivet Logic Corporation © 2014 Building Digital Experiences Since 2006 6

What Is SEO?

Page 7: Implementing an SEO Strategy for Your Liferay Websites

Rivet Logic Corporation © 2014 Building Digital Experiences Since 2006 7

Search engine optimization (SEO) is the process of affecting the visibility of a website or a web page in a search engine's "natural" or un-paid ("organic") search results.

Page 8: Implementing an SEO Strategy for Your Liferay Websites

Rivet Logic Corporation © 2014 Building Digital Experiences Since 2006 8

SEO Methods

•  Getting indexed

•  Preventing crawling

•  Increasing prominence

Page 9: Implementing an SEO Strategy for Your Liferay Websites

Rivet Logic Corporation © 2014 Building Digital Experiences Since 2006 9

What Matters

Page 10: Implementing an SEO Strategy for Your Liferay Websites

Rivet Logic Corporation © 2014 Building Digital Experiences Since 2006 10

Controlling Meta Information

Good Meta Descriptions/Keywords drive high quality traffic towards your site

Page 11: Implementing an SEO Strategy for Your Liferay Websites

Rivet Logic Corporation © 2014 Building Digital Experiences Since 2006 11

Site Map Protocol

Supporting Site Map Protocol is essential to providing users with useful shortcuts from search

result screens

Page 12: Implementing an SEO Strategy for Your Liferay Websites

Rivet Logic Corporation © 2014 Building Digital Experiences Since 2006 12

Friendly URLs

•  Liferay’s default URLs are not good enough

•  Liferay allows for creating custom friendly URLs

http://sensus.com/web/usca/solution?id=advanced-metering-infrastructure-ami

http://sensus.com/web/usca/solution/advanced-metering-infrastructure-ami

VS

Page 13: Implementing an SEO Strategy for Your Liferay Websites

Rivet Logic Corporation © 2014 Building Digital Experiences Since 2006 13

SEO Friendly Sliders/Carousels

http://mysite.com/home

Index

Page 14: Implementing an SEO Strategy for Your Liferay Websites

Rivet Logic Corporation © 2014 Building Digital Experiences Since 2006 14

SEO Friendly Sliders/Carousels

Keyword in slide 3

Page 15: Implementing an SEO Strategy for Your Liferay Websites

Rivet Logic Corporation © 2014 Building Digital Experiences Since 2006 15

SEO Friendly Sliders/Carousels

http://mysite.com/home

Index

Page 16: Implementing an SEO Strategy for Your Liferay Websites

Rivet Logic Corporation © 2014 Building Digital Experiences Since 2006 16

SEO Friendly Sliders/Carousels

Content doesn’t match!

Page 17: Implementing an SEO Strategy for Your Liferay Websites

Rivet Logic Corporation © 2014 Building Digital Experiences Since 2006 17

SEO Friendly Sliders/Carousels

http://mysite.com/home?slide=2

http://mysite.com/home?slide=3

http://mysite.com/home?slide=1

Page 18: Implementing an SEO Strategy for Your Liferay Websites

Rivet Logic Corporation © 2014 Building Digital Experiences Since 2006 18

SEO Friendly Sliders/Carousels

…?slide=2

…?slide=1 …?slide=3

Page 19: Implementing an SEO Strategy for Your Liferay Websites

Rivet Logic Corporation © 2014 Building Digital Experiences Since 2006 19

SEO Friendly Sliders/Carousels

AJA

X

Page 20: Implementing an SEO Strategy for Your Liferay Websites

Rivet Logic Corporation © 2014 Building Digital Experiences Since 2006 20

Other SEO Considerations

Page 21: Implementing an SEO Strategy for Your Liferay Websites

Rivet Logic Corporation © 2014 Building Digital Experiences Since 2006 21

The Sensus Example

Country Country

Division Division

Product Line

Product Line

Product Product Product

Sensus.com

Page 22: Implementing an SEO Strategy for Your Liferay Websites

Rivet Logic Corporation © 2014 Building Digital Experiences Since 2006 22

Complex Associations

Division

Product Line

Country

Product

Page 23: Implementing an SEO Strategy for Your Liferay Websites

Rivet Logic Corporation © 2014 Building Digital Experiences Since 2006 23

Use Building Blocks

Lorem ipsum this is an article that I’m writing to show random text in this box I also need an image here right.

Lorem ipsum this is an article that I’m writing to show random text in this box I also need an image here right.

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Page 24: Implementing an SEO Strategy for Your Liferay Websites

Rivet Logic Corporation © 2014 Building Digital Experiences Since 2006 24

Division Page Type

Division Overview

Product Lines

Product Line

Navigation

Page 25: Implementing an SEO Strategy for Your Liferay Websites

Rivet Logic Corporation © 2014 Building Digital Experiences Since 2006 25

Product Line Page Type

Product Line Overview

Associated Solutions

Products

Page 26: Implementing an SEO Strategy for Your Liferay Websites

Rivet Logic Corporation © 2014 Building Digital Experiences Since 2006 26

Product Page Type

Product Overview

Product Documentation

Associated Solutions

Page 27: Implementing an SEO Strategy for Your Liferay Websites

Rivet Logic Corporation © 2014 Building Digital Experiences Since 2006 27

De-coupled Authoring/Publishing

ARTICLE Lorem Ipsum this is an article that I’m writing to show random text in this box I alo need an Lorem ipsum this is an article

that I’m writing to show random text in this box I also need an i m a g e x y z x y z x y z x y z

Lorem ipsum this is an article that I’m writing to show random text in this box I also need an image xyz x y z x y z x y z in this box I also need an image

Web Form Authoring

Page 28: Implementing an SEO Strategy for Your Liferay Websites

Rivet Logic Corporation © 2014 Building Digital Experiences Since 2006 28

Page 29: Implementing an SEO Strategy for Your Liferay Websites

Rivet Logic Corporation © 2014 Building Digital Experiences Since 2006 29

IA through Taxonomy

ARTICLE Lorem ipsum this is an article that I’m writing to show random text in this box I also need an image he

Lorem ipsum this is an article that I’m writing to show random text in this box I also need an image

Lorem ipsum this is an article that I’m writing to show random text in this box I also need an image in this box I also need an i v v f v f v f d v d f v m a g e

US P U B L I S H

AMI Systems

P U B L I S H

P U B L I S H

US

AMI Systems

Water

Country

Product Line

Division

Page 30: Implementing an SEO Strategy for Your Liferay Websites

Rivet Logic Corporation © 2014 Building Digital Experiences Since 2006 30

Page 31: Implementing an SEO Strategy for Your Liferay Websites

Rivet Logic Corporation © 2014 Building Digital Experiences Since 2006 31

SEO Challenges

•  HTML Titles

•  Breadcrumbs

Page 32: Implementing an SEO Strategy for Your Liferay Websites

Rivet Logic Corporation © 2014 Building Digital Experiences Since 2006 32

Solution: Intercept/Modify

•  HTML Titles •  Intercept HTML Title generation code and

replace with dynamic logic

•  Breadcrumbs •  Intercept breadcrumb generation code and

replace with dynamic logic

Page 33: Implementing an SEO Strategy for Your Liferay Websites

Rivet Logic Corporation © 2014 Building Digital Experiences Since 2006 33

Summary

•  Every public facing site must worry about SEO

•  Have an SEO strategy and define it during planning/design

•  Liferay can help satisfy almost all SEO requirements

Page 34: Implementing an SEO Strategy for Your Liferay Websites

Rivet Logic Corporation © 2014 Building Digital Experiences Since 2006

Double-Click to add image

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Questions?

Page 35: Implementing an SEO Strategy for Your Liferay Websites

Rivet Logic Corporation © 2014 Building Digital Experiences Since 2006

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