“implementing content management for gmtv.co.uk" tuesday 11th 10:20-10:50am june 2002...
TRANSCRIPT
“Implementing content management for GMTV.CO.UK"
Tuesday 11th 10:20-10:50amJune 2002
Speakers:Cliff Smyth, Web Development Manager, of GMTV
Richard George, Managing Director of Goss Interactive
Background
• Launched 14th February 2000• Dot com era• Started with 4 people• Site popularity grew• Grown 10 staff
Symptoms
• Editorially Led• Lack of consistency• Poor functionality• Scarcity of technical skills• New medium• Security Issues
The problem
More People = ConcurrencyMore Content = ComplexityNo Accountability = No Control
Confession
The research
• Requirements• Costs – cheap or extortionate• Lack of scalable mid–range products• DIY• Development time
The solution
CONTROLSITE
• Competitively priced• Based on mature technology• Met technical requirements• Good company track record
Site Consistency
• Template-based publishing• Central control of site design elements• Information component architecture• Dynamically served pages
GMTV Templates
Free technical resources
• Self-service authoring• Browser-based authoring• Audit trail• Integrated workflow• Content scheduling
Browser Based Authoring
Deployment and maintenance
• Minimal installation and configuration• Writers use common desktop applications• Content stored in SQL database• Uses industry standard technologies• Minimal training required for journalists• Reusable content and design elements• Template based authoring and presentation
Basis for decision
• Met Technical requirements• Competitively Priced• Tried and tested• Scalable• Suited editorially led site• Cold Fusion skill set• Broad functionality• Tailored to fit your needs
Implementation
• Analysis• Design• Template production• Testing• Training• Installation and configuration• Implementation
Return & benefits
Technical Benefits
• Changes implemented site-wide immediately• CONTROLSITE & Doubleclick integration• Development time reduction• Accurate statistics• Comprehensive media library
Returns & benefits
Soft Benefits
• User friendly• Writer workflow• Scheduling allows flexibility• Sections kept fresh with automation• Story and video archive
ROI & Benefits
Cost Benefits
• Reduction in staff• Increased productivity• Technically skilled writers unnecessary• Accurate stats reporting• Affiliate link consistency• Increased banner inventory• Greater commercial opportunities• Legal issues with stories• Creation of an in-house library• Less web design software
Summary
• Growth needs organisation• Manage project lifecycle• Tried and tested technology• Value for money
For information about CONTROLSITEplease visit stand E265 or contact:
Goss Interactive LtdRichard George
Tel: 01752 [email protected]
GMTV Interactive ServicesCliff Smyth
Tel: 0207 827 7314 www.gmtv.co.uk