ImplementingEnterprise 2.0

in the Real WorldRoss DawsonChairman, Future Exploration NetworkAuthor, Living Networks andDeveloping Knowledge-Based Client Relationships

www.futureexploration.net

What is Enterprise 2.0?

The application of Web 2.0 and other emerging technologies to enhance organizational performance.

Establishing the organizational structures and processes that will drive success in an intensely competitive connected economy.

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Where does it start?Productivity & efficiency

Increased productivityFaster innovation and product developmentMore efficient project managementReduced email overloadImproved team performance

Staff engagement Better internal communication Greater staff engagement Enhanced collaborative behavioursMore effective learning & development

Knowledge Easier access to expertise and organizational capabilitiesEnhanced search

Reputation Attractiveness as an employerImproved firm reputationIncreased visibility in marketplace

Barrier Relevance(1-10)

Response

CultureStrongly hierarchicalRisk averseLack of trust in employeesHistory of failureEmbedded habitsExecutive attitudesPoor understanding of benefits and risksFear of loss of controlPower of legal and risk functionsVested interestsImpact on existing investmentsImpact on IT functionLoss of powerDesign of initiativesWrong languageTechnology rather than business focusNo solid business caseInitiatives too complex

Iterate and refine

Establishinitiatives

Set framework

CreateGovernanceframework

Map internal stakeholders and culture

Identify and support internal

champions

Identify and seed pilot projects

Drivers of E2 implementation

Identify key potential value to organization

Identify key risks and

concerns for organization

Establish policies and parameters

Buildbusiness case

Monitor pilots: support,

modify, or discontinue

Identify highest potential business

applications

Ongoing culture and

communication initiatives

Communicate policies

Select enterprise IT

platforms

Implement enterprise IT

platforms

Understandbusiness

drivers

Enterprise wide user adoption

initiatives

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Enterprise 2.0 Implementation Framework

Enterprise

Speakers include:•JP Rangaswami, Managing Director, BT Design•David Backley, General Manager – Applications Development, Westpac•Ross Dawson, Chairman, Future Exploration Network•Nathan Wallace, Associate Director – Technology, Janssen-Cilag•Chrissy Burns, Director IT & Knowledge, Blake Dawson•Wendy Hogan, Managing Director, CBS Interactive Australia•Peter Williams, CEO, Deloitte Digital

www.futureexploration.net/e2ef09

Key features:•Insights and practical experience from real-life case studies•Workshop sessions with Australia’s leading experts•Highly participative•All participants receive complimentary copy of Implementing Enterprise 2.0 report, value at US$195•Topics include implementation, governance, business value, mobile workflow, and social networks

Sydney, 24 February 2009

Discount code: NSWKMF

Who should read Implementing Enterprise 2.0: •Senior executives•CIOs and IT managers•Change agents •HR managers•Learning executives•Strategy team•Operational executives•Risk executives•Internal and external consultants

Use Implementing Enterprise 2.0 Report to:•Gain a clear understanding of Enterprise 2.0 and Web 2.0 in organizations•Identify opportunities for value creation•Provide a structured view of benefits and risks•Establish governance initiatives•Create and communicate a clear Enterprise 2.0 strategy for your organization•Convince executives to take action•Design and implement successful projects

US$195Special offer - Australia only (until 31 March 2009):

A$195 + GST

Available:End February 2009