implementing the enterprise intelligent mail barcode

© 2008 Crawford Technologies

Will you be ready for the Will you be ready for the Intelligent Mail BarcodeIntelligent Mail Barcode

in 2009? in 2009?

Managing Mail Managing Mail IntelligentlyIntelligently™™


Will You Be Ready?Will You Be Ready?

94% of all companies 94% of all companies surveyed were planning surveyed were planning on implementing IMBon implementing IMB

What do you need to What do you need to consider?consider?• An architecture for An architecture for

IMB implementationIMB implementation

76% have not started 76% have not started implementingimplementing


The Four Levels of IMB The Four Levels of IMB ImplementationImplementation

Increasing Enterprise Value

Level 1Enterprise IMB

BasicLevel 2

Enterprise IMB Full Unique

Unique IDs

Level 4Enterprise IMB

Extended

Extensive Integration

Basic postal discounts

Possible additional postal discounts

Enterprise integrationOperations, Marketing

Enterprise benefits

Level 3Enterprise IMBFull Tracking

Mail Piece Tracking

Internal & external tracking

USPS integration


Level 1- IMB BasicLevel 1- IMB Basic

Get Basic IMBs on paperGet Basic IMBs on paper• Start with one or two applications to introduce Start with one or two applications to introduce

your shop to the technology. your shop to the technology. Document Re-Engineering post-compositionDocument Re-Engineering post-composition

• Gets IMB Basic on paper quicklyGets IMB Basic on paper quickly• Application independentApplication independent


Enterprise IMBEnterprise IMB™™ Level 1 Level 1

Enterprise IMB™IMB Basic

DocumentRe-Engr.Processes

USPS

DocumentCompositionProcesses

Document Creation ProcessesDocument Creation Processes


Level 2 – IMB Full UniqueLevel 2 – IMB Full Unique

Add Unique IDs to your IMBsAdd Unique IDs to your IMBs• Each mail piece uniquely identifiedEach mail piece uniquely identified

Within the USPS 45 day windowWithin the USPS 45 day window Or within a user-defined windowOr within a user-defined window

• Enables the USPS full service optionsEnables the USPS full service options• Achieve maximum postal discountAchieve maximum postal discount


Unique IdentifiersUnique IdentifiersThe 45 day challengeThe 45 day challenge

IMB Unique Identifiers uniquely identify IMB Unique Identifiers uniquely identify each mail pieceeach mail piece

6 or 9 digits depending on mailer size6 or 9 digits depending on mailer size Must be unique within a 45 day period for Must be unique within a 45 day period for

each mailer ideach mailer id• Then mail piece id can be recycledThen mail piece id can be recycled

How do you manage this across multiple How do you manage this across multiple clients/lines of business/applications?clients/lines of business/applications?

How do you track their usage?How do you track their usage?

4545


How do you Place IMBs?How do you Place IMBs?

Four process options to place IMBs on paper:Four process options to place IMBs on paper:• Document CompositionDocument Composition• Document Re-Engineering post-compositionDocument Re-Engineering post-composition• Electronic ComminglingElectronic Commingling• External SortationExternal Sortation



Enterprise IMB™IMB Full

With Unique IDs

USPS

DocumentRe-Engr.Processes

DocumentCompositionProcesses

Document Creation ProcessesDocument Creation Processes


Level 3 – IMB Full TrackingLevel 3 – IMB Full Tracking

Track your mail pieces through their entire life Track your mail pieces through their entire life cyclecycle

Track the mail pieces internallyTrack the mail pieces internally• ADFADF

• Reprint processesReprint processes Track the mail pieces externally both outbound & Track the mail pieces externally both outbound &

inboundinbound• Add in the USPS OneCode services:Add in the USPS OneCode services:

Confirm®Confirm® ACS™ACS™


Level 3 – IMB Full TrackingLevel 3 – IMB Full Tracking

Additional benefitsAdditional benefits• Mail Piece ReconciliationMail Piece Reconciliation

Did every mail piece get to USPS?Did every mail piece get to USPS? Proof of deliveryProof of delivery

• Undeliverable mailUndeliverable mail Capture returns electronicallyCapture returns electronically

• Address ChangesAddress Changes Process address changes electronicallyProcess address changes electronically

• Know when documents get to their recipientKnow when documents get to their recipient

• Track return documentsTrack return documents



Enterprise IMB™IMB FullTracking

DocumentCreationProcesses

USPS


Level 4 - Level 4 - Enterprise IMBEnterprise IMB™™

Data mine your mail tracking databaseData mine your mail tracking database Use this info to add enterprise applicationsUse this info to add enterprise applications to the systemto the system

• Functions that can benefit from the mined data include:Functions that can benefit from the mined data include: Lock box staffing projectionsLock box staffing projections Cash flow projectionsCash flow projections Statement trackingStatement tracking Delivery confirmation of bills and noticesDelivery confirmation of bills and notices Customer support staffingCustomer support staffing Message tracking, both at the individual piece and at the aggregate Message tracking, both at the individual piece and at the aggregate

levelslevels Document archiveDocument archive


Enterprise IMBEnterprise IMB™™

Enterprise IMB™

DocumentCreationProcesses

USPSMarketing

Operations


Benefits of an Enterprise Benefits of an Enterprise Intelligent Mail Barcode Intelligent Mail Barcode

Solution Solution


Benefits of Benefits of Enterprise Enterprise IMBIMB™™

Allows mailers to receive best postal ratesAllows mailers to receive best postal rates Supports many different levels of IMB usage so you Supports many different levels of IMB usage so you

can grow with itcan grow with it• Defined migration path as you growDefined migration path as you grow

Save time, resources and dollars when you move Save time, resources and dollars when you move from POSTNET to IMBfrom POSTNET to IMB

Maximize use of USPS tracking information within Maximize use of USPS tracking information within your organizationyour organization

Handles all of your system platformsHandles all of your system platforms• APIs easily integrated into your existing environmentAPIs easily integrated into your existing environment


Benefits of Benefits of Enterprise Enterprise IMBIMB™™

Level 1 – EIMB BasicLevel 1 – EIMB Basic• Easy entry into introducing IMBs into your production Easy entry into introducing IMBs into your production

environmentenvironment Level 2 – EIMB FullLevel 2 – EIMB Full

• Allows mailers to receive best postal ratesAllows mailers to receive best postal rates Level 3 – EIMB TrackerLevel 3 – EIMB Tracker

• Full tracking of all mail pieces, both internal and external, Full tracking of all mail pieces, both internal and external, outbound and inboundoutbound and inbound

• Maximize use of USPS tracking information within your Maximize use of USPS tracking information within your organizationorganization

Level 4 – EIMB EnterpriseLevel 4 – EIMB Enterprise• Data mine mail piece databaseData mine mail piece database• Apply to applications across the enterpriseApply to applications across the enterprise


Will you be ready for Will you be ready for IMB in 2009? IMB in 2009?

Contact us for more detailsContact us for more detailswww.crawfordtech.comwww.crawfordtech.com

[email protected]@crawfordtech.com1-866-679-08641-866-679-0864

implementing the enterprise intelligent mail barcode

Technology

enterprise imb data

levels of imb implementation

mail pieces

mail tracking database

different levels of

mail piece database

enterprise applications

organization level