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The Implicit WebIts closer than you think

Record, Retrieve & Analyse Your Web

www.hooeey.com

Rajeev Purnaiya

http://www.hooeey.com/http://www.hooeey.com/http://www.hooeey.com/http://www.hooeey.com/

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What is it?

Implicit Web- termcoined in 2007

Synthesis ofpersonal informationgleaned from theinternet into a singlecoherent picture of

user behaviour 1

1 Wikipedia

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Where is it?

The Implicit Web is

everywhere you go.

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Is it Web 2.0?Web 2.0 allowed users

toexplicitly interact with

web content.

TaggingRating

Creating profilesListing

Mapping...

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Is it Web 2.0?

The Implicit Web isdifferent.

Click stream dataAttention data

Location tracking...

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Is it Web 2.0?The Implicit Web is different.

Explicitabove-the-flow

1. bookmarking and tagging2. blog posting andcommenting3. rating and reviewing4. buying5. IM6. emails7. documents

Implicitin-the-flow

1. links followed2. videos seen, music listenedto3. feeds read4. places visited5. events attended6. browser history

1. Transparent Office Michael Idinopulos

2. Attention Economy (III), WorkingCogs

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It is important

because...

Implicit Information

Explicit Information

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Benefits

...the implicit web is allabout the value that will

accrue to an Internetuser when their every

action is tracked,recorded, and used to

provide value back tothat user.--Fred Wilson

VC, Union Square Ventures

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Benefits

Control informationoverloadPersonalisation

ContextualrecommendationsImmersive experience

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AmazonRecommendation

algorithms based onbooks or products you

browse through

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Last.fm

Recommends musicbased on what you

already like

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Challenges

Data Silos

At user end

user

work PC

home PC

mobile device IE

FireFox

mobile browser

documentson PC

documents

online

dataon mobile device

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Challenges

Data Silos

At web sites

user

Netflix(movies seen)

FB profile

Amazon(books bought)

blogs posted

Tivo(shows watched)

LinkedIn profile

iTunes(music heard)

YouTube(videos uploaded)

Flickr(pictures uploaded)

pages browsed

...

...

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Challenges

Privacy

Transparency

User control at all timesOpt-in

Standards based certifyingauthority

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Overlap

Implicit Web

Semantic Web

Data Portability

Web 3.0

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Sources

[1]Wikipedia[2] Five Themes From Defrag Conference Sean Ammirati, ReadWriteWeb[3] Theme: The Implicit Web, Foundry Group Blog[4] Implicit Web: a brief introduction, Yihong-Ding, Web 2.0 Explorer[5] The Implicit Web: Last.fm, Amazon, Google, Attention Trust, Alex Iskold, ReadWriteWeb[6] The Implicit Web, Josh Kopelman, Redeye VC

[7] 2007: The Implicit Web, Fred Wilson, A VC: Musings of a VC in NYC[8] Explaining my fondness for explicit content, Andrew MacAfee,http://blog.hbs.edu/faculty/amcafee/index.php/faculty_amcafee_v3/why_not_widen_the_flow[10] Attention Economy (I), (II), (III), (IV), WorkingCogs, www.workingcogs.com[11] Transparent Office, Michael Idinopulos, http://michaeli.typepad.com/my_weblog/2007/12/in-the-flow-and.html[12] Web 3.0 - The Semantic, Implicit, Mobile or Distributed Web?, Jonas Bolinder,http://impl.emented.com/2008/04/20/web-30-the-semantic-implicit-mobile-or-distributed-web/[13] MySportsnet.ca and the Implicit Web, Colin Smillie, One Degree,

http://www.onedegree.ca/2007/06/mysportsnetca-a.html[14] Implicit Web Philately, Pete Warden, http://petewarden.typepad.com/searchbrowser/2007/10/implicit-web-ph.html[15] Privacy and the implicit web, Pete Warden, http://petewarden.typepad.com/searchbrowser/2007/10/privacy-and-the.html[16]Privacy and Personalization:From Clickstream to Targeted Advertising, Alex Iskold,http://www.readwriteweb.com/archives/privacy_and_personalization.php

http://blog.hbs.edu/faculty/amcafee/index.php/faculty_amcafee_v3/why_not_widen_the_flowhttp://www.workingcogs.com/http://www.onedegree.ca/2007/06/mysportsnetca-a.htmlhttp://petewarden.typepad.com/searchbrowser/2007/10/implicit-web-ph.htmlhttp://petewarden.typepad.com/searchbrowser/2007/10/implicit-web-ph.htmlhttp://petewarden.typepad.com/searchbrowser/2007/10/privacy-and-the.htmlhttp://petewarden.typepad.com/searchbrowser/2007/10/privacy-and-the.htmlhttp://petewarden.typepad.com/searchbrowser/2007/10/implicit-web-ph.htmlhttp://petewarden.typepad.com/searchbrowser/2007/10/implicit-web-ph.htmlhttp://www.onedegree.ca/2007/06/mysportsnetca-a.htmlhttp://www.workingcogs.com/http://blog.hbs.edu/faculty/amcafee/index.php/faculty_amcafee_v3/why_not_widen_the_flow

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Further Interest?

http://defragcon.com

Defrag explores the intersection of topics like:

Enterprise 2.0 Online Collaboration

The Implicit Web Collective Intelligence

The Semantic Web Mash-ups

Social Networking in the Enterprise Next-level Discovery

http://www.defragcon.com/http://www.defragcon.com/

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Summary

The Implicit Web infers intent from attention

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Finally...

Thank you

foryour attention.

rajeev@hooeey.com