importance of advertisement in e commerce
TRANSCRIPT
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Welcome
IMPORTANCE OF ADVERTISMENT IN E-COMMERCE
Presented by Techno wave Team
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IMPORTANCE OF ADVERTISMENT IN
E-COMMERCE What is E-commerce ?
Types of E-commerce
What is advertisement ?
Types of advertisement
Importance of advertisement in E-commerce
Result of advertisement
Total growth of E-commerce
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What is E-commerce ?It is term for any type of business ,or commercial transactions, that involves the transformation across the internet
Comercial transactions conducated electronically on the internet .
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Business 2 Consumer Business 2 Business
Business 2 Government Consumer 2 Consumer
M-commerc
Types of E-commerce
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“What is
advertisment ?It is a notice or announcement in a public medium
promoting a product, service, or event or publicizing a job vacancy.
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Types of advertisment :
1)print advertisement
2)outdoor advertisement
3)broadcast advertisement
4)covert advertisement
5)public service advertisement
6)celebrity advertisement
7)web advertising
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Print advertisement types:
News paper Magazines Flyer or flier
Broucher
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Outdoor advertisement types
BillboardTrade shows
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Outdoor advertisement types
Event Kiosks
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Broadcast advertisement types Television Internet
Radio
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Covert advertisement Advertising in movies
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surrogate advertisement
Surrogate advertising is a form of advertising which is used to promote banned products, like cigarettes and alcohol.
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public service advertisement
creating awareness, changing public attitudes and behavior towards a social issue.
Blood donation camp Save electricity and water
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celebrity advertisement
A form of brand or advertising campaign that involves a well known person using their fame to help promote a product or service.
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web advertisement
web advertising, is a form of marketing and advertising which uses the Internet to deliver promotional marketing messages to consumers.
Banner adsAffiliate ads
Pop-up ads
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IMPORTANCES OF ADVERTISIMENT IN ECOMMERCE :
it increase the sales
it helps to create good public image
marketing can be improved.
economic growth of company can be increased
creating awareness
advertisement helps to research
brand image can be build
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Result of advertisment
Remarkable Digital advertising is increased
Over all outlookOf advertisement
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Result of advertisment
India is the second largest country on internet
In India 2016 ,100 million online buyers are projected
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India’s ad agency
India’s estimated e-commerce websites traffic
Globe’s no ad agency
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The over all E-commerce growth
All over the globe e-commerce growth
33% online buyers are increased from 2014 to 2015
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Presented by YATHEESH KM(Techno Wave Team –IT
Consultant)