The Frame

Group 4

Road map

• What is Frame by: Saket • Benefits of frame by: Sunil and Manish• Video explanation by: Mayank• Conclusion by: Prateek

What is Frame

• Frame focuses on “what is enclosed” within it• It grabs the attention towards salient feature

through creating an environment which reduces decision complexity.

Benefits of Frame

• Intended Evaluation theme• Discloses specific evidence that supports

theme• Structure for organizing that evidence• Finally it provides the perspective we want

other party to adopt, a rationale for the evidence we present and the sequential pattern for presenting evidence

• Video to watch as an example

airtel.xspf

Thank you