IMPORTANCE OF INFORMATION TECHNOLOGY IN RETAIL

GROUP:1NISHANT VARSHNEY-13

NISHANT KUMAR -22HARSHITA JAIN -30

ANNA JAIN -51MEGHA SINGH -53

HEENA VYAS-57AAKASH MINOCHA -60

PHASE-1

RETAIL WITHOUT INFORMATION SYSTEM

Inventory managementStock outOpportunity lossSlow processingImproper display of productsNo proper customer relationshipLack of Customer experience

PHASE-1I

BENEFITS TO CONSUMEREase of transaction Impulse buying

Mode of payment

Speed of transaction Scanning Billing. Inventory tracking and tracing

INFORMATION SYSTEMS

Transaction Processing System Management information

system Knowledge management

system Decision support system

RETAIL VALUE CHAIN

CUSTOMER RELATIONSHIP MANAGEMENT

Knowing customerAcquiring customerRetaining customer. Loyalty programPromotionIdentify new selling opportunitiesDevelop better communication

channelsCreate detailed profiles such as

customer preferences.

SECURITY

Shrinkage control

Merchandise tagging Surveillance cameras Electronic article

surveillance Security door control

MODERN E- PAYMENT METHOD

Credit cardSmart cardCell phonePrepaid cards

ONLINE SHOPPING

Access to more informationWide range for selecting

goods.Easily and readily availableLess time consuming Discounts , special offers

etc.

PHASE-III

THANK YOU