STORYTELLING A KEY ELEMENT IN YOUR

MARKETING STRATEGY

STORYTELLING IN SALES

• Over the last several decades we moved away from you

telling us how great your products and services are

• We moved away from you telling us that there is no

else one better than your products or services

STORYTELLING IN SALES

• Nowadays we try to connect to our customers needs

through storytelling

• We connect in a much more effective way

STORYTELLING IN SALES

• In today’s market we have a shorter attention spam

• In today’s market we have a limited time to devote to

making decisions on important things in our lives

• In today’s market competition is really tough

STORYTELLING IN SALES

• There is no time to invest in talking about the attributes

of your products or services

• But the story behind those specifics could be so

convincing to the customer who is giving you his

attention

STORYTELLING IN SALES

• Storytelling is a vital component in today’s marketing

• You need to figure out how to utilise stories as you are

trying to connect with your customers

STORYTELLING IN SALES

• If you need any help to support your sale team, please

do get in touch and we would love to show you more

Charles Ndoumbe