importance of user experience
DESCRIPTION
UX includes the practical, experiential, affective, meaningful and valuable aspects of Human–Computer Interaction (HCI) and product ownership. View live document at http://www.orchestrate.com/resources/Featured-Guides/Rise&importance-of-User-Experience.pdf - PowerPoint PPT PresentationTRANSCRIPT
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Solutions for higher performance!
Importance of User Experience
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UX = User eXperience1
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What is UX?
UX involves a person'sbehaviors, attitudes, and emotions about using a particular product, system, or service
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UX includes the practical, experiential, affective, meaningful and valuable aspects of Human–Computer Interaction (HCI) and product ownership
Delve deeper
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In the arena of web-based systems, UX is the newest kid on the block4
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The UX Mantra
The other 60% is understanding user PSYCHOLOGY
UX is about 40% TECHNOLOGY and DESIGN
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Originator
Dr. Donald Norman, widely regarded for his expertise in the fields of design, usability engineering and cognitive science, is credited with coining the term “user experience”
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UX is at the heart of Design, Business and Technology7
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User experience may be considered subjective in nature to the degree that it is about individual perception and thought with respect to the system
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Many factors influence a user's experience with a system9
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Main categories
User's State and Previous Experience
System Properties and Usage Context
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UX designers analyze and gain insights into sub-systems and core processes inside a
system
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UXD basically revolves around the layout and navigability functions
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Competency of the information architecture used is a cornerstone of impressive UXD
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UX designers analyze and measure user perception about a system by paying attention to perception of the value of the system, ease of use, efficiency, utility and so on 14
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UXD is NOT the same as Usability!
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UXD not a substitute for other disciplines
Web design
User-centered design
Graphic design
Human factors engineering
User Interface (UI) design16
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UXD is all about the User17
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It is not meant to show off interactivity or trendiness of apps18
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UX design requires a very deep understanding of the audience, needs, goals, expectations, preconceived ideas and existing abilities related to what you are trying to communicate 19
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UXD should function unobtrusively such that the user is unaware of the complexities that enable a matchless experience
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A seamless UXD experience is the bedrock of satisfaction levels experienced by users through app interactions
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Companies can leverage a sturdy UXD experience for...Increased productivity levels
Boost in sales
Reduction in training
Lower development costs22
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There has been phenomenal growth in the ways in which we access the Web. We now have smartphones, tablets and other handheld devices; and also dozens of browsers 23
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Today’s websites are complex, loaded with information and feature-rich. The challenge is to lure users with an exceptional UXD
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UX research is required to understand the mind of Users25
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It is a highly challenging and important discipline26
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Some of the biggest IT companies and also startups have utilized UX research to make their products attractive for end users
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UX & User Choices Connection
of online consumers less likely to return to a site after a bad experience
48%people cited a website’s design as number one factor in deciding the credibility of a business
25%apps abandoned after a single day.
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88%
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Mobile: What it is. What it does
4% of time spent on mobile devices is spent using productivity apps
67% of time spent on mobile devices is spent using productivity apps
94% of a user’s first impressions are design-related
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Mobile applications are mainly used for killing time!30
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BUT
are abandoned within a month
95%
million mobile apps downloaded daily
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Why UX is crucial for mobile?
90%of people use multipl screens sequentially
46%for managing finances
43%for planning a trip
81%for browsing the internet
67%for shopping online
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Timing is criticalA 1-second response keeps users engaged with the content, thereby increasing the conversion rate and reducing abandonments
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APP-reciationU.S. users have on average twice as many apps as in 2013: 42 apps on smartphones, and 35 on tablets
Nearly 90% use less than 10% of those apps on a daily basis34
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Shopping on mobile websites rises
58% mobile revenue from mobile websites
42% from native applications
4% smartphone shoppers use their devices in-store
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Device switching numbers
40% online adults switch to another device
60% switched to a laptop
25% switched to a tablet
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Future facts explosion of UXDThe field of user experience is growing rapidly, as demand is increasing rapidly
Today, designers and companies alike understand the importance of design in relation to the success of their site, app, product and more
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In the future, UXD will be a product all on its own!38
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About OrchestrateOrchestrate is a US based business process management organization with Headquarters in Dallas, Texas. Orchestrate offers services to the diverse outsourcing requirements of clients in an extensive range of businesses including IT, finance, mortgage and contact center. We provide a comprehensive suite of technology and services to our clients that help accelerate sales and boost their profit. Our solutions and services help SMEs and enterprises implement technologies and processes that boost their profitability across the organization.
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