importance of ux
TRANSCRIPT
UX ?
There is a whole methodology around UX
Is it worth to implement UX in our product ?
So let's talk about ROI on UX
IAAA that conducts study on software and programmers. They put out an interesting article called
"Why software fails?"
Here is some interesting data from article -
The amount of money that spent worldwide in IT is
$ 1 T.
The percentage of revenue that goes to the IT group is 5% of company's total
revenue and up to 10% if it a Financial or Telecommunication.
The amount of time that programmers spent on rework that actually avoidable
is 50% of their time.
The cost of fixing an error after development will takes $100,
If it is fixed early it will cost $1.
There are top 12 reasons why project are fail 3 of them are directly
related to "What we called UX"
So a UX person will take care about is:
All these can help us to fix those 3 issues which are related to UX.
There are many measurements that we can measure success of UX
User/Task Analysis
Design/Testing
Implementation
TrainingHelp Desk
Product Revision
Rush through these steps
Increased Downstream Costs
Investment in Resources
User/Task Analysis
Design/Testing
Implementation
TrainingHelp DeskProduct Revision
Proactive User-Centered Analysis
Reduced Downstream Costs
Investment in Resources
The ROI for Investment in UX Resources
How ?
UX is not design
UX is what we learn from observing, interacting and testing with users
We can build a great product only by meeting the users and understanding their actual needs.
Both costs and quality dramatically improve with more contacts.
17 companies volunteered projects
31 total projects
Successful projects had more contacts with users
Only one unsuccessful project had direct contact with users.
When ?
At the beginning
When a requirement comes and before development starts.
UX is not part of Project Life Cycle.
Identify business needs
Establish technical feasibility
Design system architecture
Implement the system
QA testing
Launch
Maintenance
Traditional flow
Thank you.