Impossible Sale: The Sun

Amy WilburShelton

BUSS 120

Company BackgroundPerfect Light was founded in 2013. It was

developed for people who enjoy the benefits of the sun; such as light, energy, power, nutrients,

and much more.We are an online based company.

Perfect Light is a company that wants people to get involved with helping our planet and having a

good time doing it.

Needs k Opportunity• The sun provides us with many resources that helps

everything live and grow.• Perfect Light gives most of its proceeds to helping the

environment and protecting its wildlife.

Proposed Strategy / Plan• Perfect Light’s plan is to offer people a chance to invest

in the sun.• Our goal is to show people that Perfect Light offers a great opportunity to get people involved with helping

the environment.

Our Package DealsSilver Package: $250 a month• Sun certificate• Discount on the trip to Alaska for the Sunrise & Sunset

parties.Gold Package: $500 a month• Sun certificate• Free trip to Alaska for Sunrise & Sunset parties.

Platinum Package: $1,000 a month• Sun certificate• Free trip to Alaska for Sunrise & Sunset parties.• Four free trips a year to wherever you believe the sun shines

perfectly.

Sunrise k Sunset Parties• We plan to hold two parties in Alaska two times a year.

• Tickets go for $50-$100 for non-members• For our Silver members, the tickets are 25% off.• For the Gold members, the tickets are half off.• For our Platinum members, the tickets are free.• All proceeds from both parties go to helping our

sponsors with their environmental campaigns.

Our Sponsors• Perfect Light has 4 main

sponsors:• World Wildlife Fund

• Forest Stewardship Council• Leonardo DiCaprio• Hayden Panettiere

Warranties• If someone wants to cancel their membership with

Perfect Light, they can do so at any given time.• Although, with canceling, the lose all the benefits of

whichever package they had.• But they get to keep their Sun Certificate.

Why choose Perfect Light?• Perfect Light’s prices are reasonable for the people we

want to target.• We currently do not have any competitors.• Proceeds from the parties go to helping the

environment.• With every package one would receive a certificate

saying they have an investment in the Sun.

Conclusion• Perfect Light is a company that wants people to get

excited about the sun and what it does for the environment.

• Purchasing from Perfect Light ensures fun, travel, and all the sunlight anyone could ever ask for.