Impression - Individual Lenses from impression adkis-eng.pdfProduct modifications. The Relaunch Impression. ... Impression – individual lenses from Rodenstock Why a „Relaunch Impression“? Product modifications.

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  • 06-Dec-26 1 Rodenstock 2005 Impression

    Impression -Individual Lensesfrom Rodenstock.

    Michlle Zink

    Dieter Kalder

  • 06-Dec-26 2 Rodenstock 2005 Impression

    Impression Individual lenses from Rodenstock.

    Why a Relaunch Impression?

    Product modifications.

    The Relaunch Impression.

  • 06-Dec-26 3 Rodenstock 2005 Impression

    Why a Relaunch Impression

    Impression ILT and Multigressiv ILThave been on the market since April 2000.

    The products are now 5 years old.

    The distinction of both ILT products is difficult both for theoptician and end user as well as internally in Rodenstock.

    Taking the individual measurements is complex for the optician.

    New products, which give the appearance of being individual and are marketed with excellent concepts, are constantly coming ontothe market.

  • 06-Dec-26 4 Rodenstock 2005 Impression

    Competition Overview Individual Lenses

    Products

    Impression ILT, Multigressiv ILT Rodenstock (2000)

    Gradal Individual Zeiss (2000)

    Ipseo Essilor (2003)

    Super P1 Seiko (2004)

    Hoyalux ID Hoya (2004)

    Infinity Individual Optovision (2004)

    Ysis R+H (2004)

  • 06-Dec-26 5 Rodenstock 2005 Impression

    Grad der Individualitt bei Gleitsichtglsern

  • 06-Dec-26 6 Rodenstock 2005 Impression

    Why a Relaunch Impression

    Impression ILT and Multigressiv ILThave been on the market since April 2000.

    The products are now 5 years old.

    The distinction of both ILT products is difficult both for theoptician and end user as well as internally in Rodenstock.

    Taking the individual measurements is complex for the optician.

    New products, which give the appearance to be individual and are marketed with excellent concepts, are constantly coming ontothe market.

    Impression ILT und Multigressiv ILT are in the mean time old products from the opticians point of view. Old means overagedand in addition complex.

    Impression ILT is still the best individual PAL and unparalleled by the competition.

  • 06-Dec-26 7 Rodenstock 2005 Impression

    The individual products of Rodenstock

    ImpressionILT

    Perf

    alit

    1,5

    Perf

    alit

    CM

    Perf

    alit

    1,6

    Perf

    alit

    1,67

    Perf

    alit

    1,74

    Min

    eral

    1,6

    Min

    eral

    CM

    ImpressionILT XSImpressionILT HyperopImpressionILT Hyperop XSImpressionILT Sport

    MultigressivILTMultigressivILT XS

    Multigressiv ILT is not an individual product and does not fit into the familiy.

    NEW 2004

  • 06-Dec-26 8 Rodenstock 2005 Impression

    Impression individual lenses from Rodenstock

    Why a Relaunch Impression?

    Product modifications.

    The Relaunch Impression.

  • 06-Dec-26 9 Rodenstock 2005 Impression

    Product Modifications.

    New marketing approach of existing products.

    Offering the most powerful and widest individual portfolio.

    New, improved measuring tools for the individual parameters

    New demo- and consulting tools.

  • 06-Dec-26 10 Rodenstock 2005 Impression

    The Relaunch Impression.

    The products and product supplements.

    New price list concept.

    New measuring tools.

    IT based consulting tool.

    New demo tool.

    Education concept for opticians.

    Certification of educated shops.

    Communication and advertising material.

  • 06-Dec-26 11 Rodenstock 2005 Impression

    Why is Impression so successful?

    Lenses

    produc

    edwit

    hout in

    dividu

    al para

    meters

  • 06-Dec-26 12 Rodenstock 2005 Impression

    The reason why Impression is so successful!

    Individuell

    Individuell

    Tried

    and tru

    e for m

    illions!

  • 06-Dec-26 13 Rodenstock 2005 Impression

    Impression is still the only lens worldwide which takes into account thewhole data of the position of the frame and is optimized for everyprescription. Highest level of development. Optimal performance for every wearer.

    Features of successful design Vision compares more to visual comfort of single vision lenses. Low swimming effect with combined head and eye movements. While reading constant head adjustments are not necessary. Natural head and body posture during far vision. No vertical head and eye

    movements necessary. Good binocular vision. Even with high powers very low optical aberrations. High visual acuity, particularly in cases with high astigmatism. Also good mesopic vision (twilight). Independent from the width of the pupil. Optimal performance for every prescription (sph, cyl, axis, prism).

    The widest range of materials.

    The reason why Impression is so successful!

  • 06-Dec-26 14 Rodenstock 2005 Impression

    The Unsurpassed Individual Portfolio.

    Impression

    Perf

    alit

    1,5

    Perf

    alit

    CM

    Perf

    alit

    1,6

    Perf

    alit

    1,67

    Perf

    alit

    1,74

    Min

    eral

    1,6

    Min

    eral

    CM

    Impression XSImpression HyperopImpression Hyperop XSImpression Sport

    Impression ILT will be called in the future only Impression. Without ILT.

  • 06-Dec-26 15 Rodenstock 2005 Impression

    Modifications of Impression

    Stamp marking

  • 06-Dec-26 16 Rodenstock 2005 Impression

    World Novelty: The Impression Product Family

    More individual solutions, more products, more competence.

  • 06-Dec-26 17 Rodenstock 2005 Impression

    The enlarged individual portfolio.

    Impression

    Perf

    alit

    1,5

    Perf

    alit

    CM

    Perf

    alit

    1,6

    Perf

    alit

    1,67

    Perf

    alit

    1,74

    Min

    eral

    1,6

    Min

    eral

    CM

    Impression XSImpression HyperopImpression Hyperop XSImpression Sport

    Impression 40Impression 80Impression Mono

    Impression stands from nowon for all individual lenses. Not only for ind. progressives.

  • 06-Dec-26 18 Rodenstock 2005 Impression

    Impression Mono -The first individual SV lens worldwide.

  • 06-Dec-26 19 Rodenstock 2005 Impression

    Optimization of SV lenses: Former solutions

    Target: Elimination (minimization) of oblique astigmatism and spherical aberrations at all possible prescriptions.

    View

    ing

    angl

    e

    -1,0 -0,8 -0,6 -0,4 -0,2 0 +0,2 +0,4 +0,6 +0,8 +1,0Aberrations R, S [D]

    35

    30

    25

    20

    15

    10

    5

    0

    S (Far vision) = + 6,0 dptSpherical abberationR

    R

    S Astigmatism

    S

  • 06-Dec-26 20 Rodenstock 2005 Impression

    Target: Elimination (minimization) of oblique astigmatismand spherical aberrations at all possible prescriptions. Curvature of the lenses (Tschernings ellipse).

    Bad result: With cyl powers, prisms and high spherical powersand additional if position of the lenses is not according to theoretical values. Single sided spherical lenses

    Good result: Plus lenses become thinner and flatter. Bad result: With cyl powers, prisms and high spherical powersand reinforced bad if position of the lenses is not according to theoretical values. Double aspheric lensesGood result: Plus lenses become thinner and flatter.Bad result: With cyl powers, prisms and high spherical powersand extraordinary bad if position of the lenses is not accordingto theoretical values.

    Optimization of SV lenses: Former solutions

  • 06-Dec-26 21 Rodenstock 2005 Impression

    Target: Elimination (minimization) of oblique astigmatism and spherical aberrations at all possible prescriptions.

    The one and only target is always to eliminate the obliqueastigmatism. Therefore only one reasonable solution exists :

    Lenses with an atoric back surface, optimized online likeImpression PALs. Very good result: Plus lenses bcome thinner and flatter. Very good result: With all prescriptions. Very good result: With every position of the frame;

    even with deviating face form angle. Very good result: With astigmatic powers through

    taking into account the Listings Rule.

    Optimization of SV lenses: Former solutions

  • 06-Dec-26 22 Rodenstock 2005 Impression

    Impression Mono The world wide first individual SV lens.

    A Top SV lens. As individual as the wearer.The unique product on the field of SV lenses.Optimized for individualparameters:PD; FFA and CVD through an atoricfree form surface.

    Thanks to centration according to thecenter of the eyeball rotation theparameter PT (pantoscopic tilt) is notnecessary.It is a must to also forward the axis of the prescription with the order. (Listings Rule).Full surface correction in perfection.

  • 06-Dec-26 23 Rodenstock 2005 Impression

    Impression Mono Oblique Astigmatism

    Sph -2.00 dpt

    Asphericwith standard values

    Deviations from the standard position of the framecause higher oblique astigmatism.

    AsphericCVD 10mm; FFA 10

    Impression MonoCVD 10mm; FFA 10

  • 06-Dec-26 24 Rodenstock 2005 Impression

    Impression Mono Oblique Astigmatism

    Standard values for the position of the frame.

    Sph +3.00 Cyl 1.50 A 35

    Spherical Impression MonoAspheric

    Cylinder powers always cause oblique astigmatism.

  • 06-Dec-26 25 Rodenstock 2005 Impression

    Impression Mono Oblique Astigmatism

    Sph +3.00 Cyl 1.50 A 35

    Oblique astigmatism caused by cylinder powers and deviating frame position.

    SphericalStandard values

    SphericalHSA 10mm; FSW 10

    Impression Mono

  • 06-Dec-26 26 Rodenstock 2005 Impression

    Impression Mono Oblique Astigmatism

    Standard values for frame position.

    Sph +3.00 Cyl 1.50 A 35 Prism 4.00 D Base 180

    Impression MonoSpherical Aspheric

    Oblique astigmatism caused by cylinder powers and prismatic prescription.

  • 06-Dec-26 27 Rodenstock 2005 Impression

    Impression Mono Oblique Astigmatism

    Sph +3.00 Cyl 1.50 A 35 Prism 4.00 D Base 180CVD 10 mm; FFA 10.

    Spherical Aspheric Impression Mono

    Oblique astigmatism caused by cylinder powers and prismaticprescription and deviating frame position.

  • 06-Dec-26 28 Rodenstock 2005 Impression

    Impression Mono Stamp marking and engravings

    Prismatic lenses need a correction in centration of 0,25 mm per prism D opposite to the prism base.

    The first SV lens with micro engravings.Simple locating of prismatic powers and cylinder axes if lenses are not mountedin the frame.

  • 06-Dec-26 29 Rodenstock 2005 Impression

    Impression Mono -The worldwide firstindividual SV lens

    For wearers who do not like compromises.

    who have high expectations in performance.

    who prefer individuality.

    who want to afford it.

    There is no alternative upon higher cylinder powers.

    upon prismatic prescriptions.

    upon high plus and minus powers.

    upon deviating face form angles.

  • 06-Dec-26 30 Rodenstock 2005 Impression

    Impression

    Perf

    alit

    1,5

    Perf

    alit

    CM

    Perf

    alit

    1,6

    Perf

    alit

    1,67

    Perf

    alit

    1,74

    Min

    eral

    1,6

    Min

    eral

    CM

    Impression XSImpression HyperopImpression Hyperop XSImpression Sport

    Impression 40Impression 80Impression Mono

    The enlarged individual portfolio.

    Impression stands from nowon for all individual lenses. Not only for ind. progressives.

  • 06-Dec-26 31 Rodenstock 2005 Impression

    Impression 40, Impression 80The world wide firstindividual near lenses..

  • 06-Dec-26 32 Rodenstock 2005 Impression

    Impression 40 and Impression 80

    The world wide first individual optimized near lenses.With variable degression contingent upon the addition.

    Optimized with the individual parameters.PT; FFA and CVD through a progressive, atoric free form surface.

    Like Impression progressives!

  • 06-Dec-26 33 Rodenstock 2005 Impression

    Impression 80

    Impression 80+3.00 Add 2.00

    Nexyma 80B+5.00

    Visual acuity. CVD 13mm PT 7 FFA 5 standard values

  • 06-Dec-26 34 Rodenstock 2005 Impression

    Impression 80

    Impression 80+1.50 Cyl 1.00 A 60 Add 2.00

    Nexyma 80B+3.50 Cyl 1.00 A 60

    VA CVD 10mm PT 8 FFA 0

  • 06-Dec-26 35 Rodenstock 2005 Impression

    Impression 80

    Impression 80+1.50 Cyl 1.00 A 60 Add 2.00

    Nexyma 80B+3.50 Cyl 1.00 A 60

    VA CVD 15mm PT 8 FFA 0

  • 06-Dec-26 36 Rodenstock 2005 Impression

    Impression 80

    Impression 80+1.50 Cyl 1.00 A 60 Add 2.00

    Nexyma 80B+3.50 Cyl 1.00 A 60

    VA CVD 20mm PT 8 FFA 0

  • 06-Dec-26 37 Rodenstock 2005 Impression

    Impression 80

    Impression 80+1.50 Cyl 1.00 A 60 Add 2.00

    Nexyma 80B+3.50 Cyl 1.00 A 60

    VA CVD 15mm PT 0 FFA 0

  • 06-Dec-26 38 Rodenstock 2005 Impression

    Impression 80

    VA CVD 15mm PT 8 FFA 0

    Impression 80+1.50 Cyl 1.00 A 60 Add 2.00

    Nexyma 80B+3.50 Cyl 1.00 A 60

  • 06-Dec-26 39 Rodenstock 2005 Impression

    Impression 80

    VA CVD 15mm PT 16 FFA 0

    Impression 80+1.50 Cyl 1.00 A 60 Add 2.00

    Nexyma 80B+3.50 Cyl 1.00 A 60

  • 06-Dec-26 40 Rodenstock 2005 Impression

    Impression 80

    VA CVD 15mm PT 8 FFA 0

    Impression 80+1.50 Cyl 1.00 A 60 Add 2.00

    Nexyma 80B+3.50 Cyl 1.00 A 60

  • 06-Dec-26 41 Rodenstock 2005 Impression

    Impression 80

    VA CVD 15mm PT 8 FFA 5

    Impression 80+1.50 Cyl 1.00 A 60 Add 2.00

    Nexyma 80B+3.50 Cyl 1.00 A 60

  • 06-Dec-26 42 Rodenstock 2005 Impression

    Impression 80

    VA CVD 15mm PT 8 FFA 10

    Impression 80+1.50 Cyl 1.00 A 60 Add 2.00

    Nexyma 80B+3.50 Cyl 1.00 A 60

  • 06-Dec-26 43 Rodenstock 2005 Impression

    Impression 80

    VA CVD 10mm PT 0 FFA 5

    Impression 80+1.50 Cyl 1.00 A 60 Add 2.00

    Nexyma 80B+3.50 Cyl 1.00 A 60

  • 06-Dec-26 44 Rodenstock 2005 Impression

    Impression 80

    Fitting and ordering exactly like a Impression progressive.

  • 06-Dec-26 45 Rodenstock 2005 Impression

    Impression 40

    Visual acuity

    Add 2.25Add 1.25

    All far vision powers are optimized with individual parameters.

  • 06-Dec-26 46 Rodenstock 2005 Impression

    Impression 40

    Fitting and ordering exactly like a Impression progressive.

  • 06-Dec-26 47 Rodenstock 2005 Impression

    The name of the customer can be printedby Rodenstock.

    Please advise the optician that he has to transfer the name of the customer by fax orother IT devices.

    Product supplement for all Impression lenses

  • 06-Dec-26 48 Rodenstock 2005 Impression

    Product supplement for all Impression Lenses

  • 06-Dec-26 49 Rodenstock 2005 Impression

    New price list concept for individual lenses

    Price positioningOnly one price per product Individual

    Including: prismatic prescription and MDM

    Different prices for materials (index).

    Includes always insurance.

    Separate price list.

  • 06-Dec-26 50 Rodenstock 2005 Impression

    New price list concept for individual lenses

  • 06-Dec-26 51 Rodenstock 2005 Impression

    New Centering Cards

    To feed into price list.

  • 06-Dec-26 52 Rodenstock 2005 Impression

    Manual Measuring Tools

  • 06-Dec-26 53 Rodenstock 2005 Impression

    Manual Measuring Tools

  • 06-Dec-26 54 Rodenstock 2005 Impression

    ImpressionIST

  • 06-Dec-26 55 Rodenstock 2005 Impression

    IT Based Consulting Program

    OutputScreen

    -2.00

    Old Lenses

    SphCylAxisPrismAxisAdd

    1.754500

    2.00

    Individual values

    -2.00PDCVDPTFFA

    1.75450

    existing Not existing

    -2.00

    New Lenses

    1.754500

    2.00

    Individual values

    -2.001.75450

    SphCylAxisPrismAxisAdd

    PDCVDPTFFA

    Save Values Load Values

    existing Not existing

  • 06-Dec-26 56 Rodenstock 2005 Impression

    Impression Multi-gressivConventional

    POW.Conventional

    PALOld

    LensesNew

    Lenses ImpressionMulti-

    gressivConventional

    POW.Conventional

    PAL

    ChangeIndividual

    Parameters

    New LensesConventional PAL

    IT Based Consulting Program

  • 06-Dec-26 57 Rodenstock 2005 Impression

    Impression Multi-gressivConventional

    POW.Conventional

    PALOld

    LensesNew

    Lenses ImpressionMulti-

    gressivConventional

    POW.Conventional

    PAL

    New LensesImpression

    ChangeIndividual

    Parameters

    IT Based Consulting Program

  • 06-Dec-26 58 Rodenstock 2005 Impression

    No old lenses available!

    Impression Multi-gressivConventional

    POW.Conventional

    PALOld

    LensesNew

    Lenses ImpressionMulti-

    gressivConventional

    POW.Conventional

    PAL

    ChangeIndividual

    Parameters

    New LensesMultigressiv

    IT Based Consulting Program

  • 06-Dec-26 59 Rodenstock 2005 Impression

    Impression Multi-gressivConventional

    POW.Conventional

    PALOld

    LensesNew

    Lenses ImpressionMulti-

    gressivConventional

    POW.Conventional

    PAL

    Old LensesConventional POW

    New LensesImpression

    ChangeIndividual

    Parameters

    IT Based Consulting Program

  • 06-Dec-26 60 Rodenstock 2005 Impression

    To Inpu...