First Impressions Create Lasting Impressions By Jill J Luebbert, CPOT, ABOC

What is an impression?‘the overall effect of something’

IMPRESSIONS ARE:

immediatewithout thoughtwith subconscious observationall the timeImpressions can take your breath away or make you back away

CONSIDER YOUR OFFICE Describe your

Location

Exterior appearance

Describe your image of a ‘perfect’ office location and exterior appearanceJill Luebbert has no financial interests to disclose

What is an impression?‘the overall effect of something’

Impressions are:

immediate without thought with subconscious observation all the time

Impressions can take your breath away or make you back away

EXTERIOR:

Consider your office Describe your

Location

Exterior appearance

Describe your image of a ‘perfect’ office location and exterior appearance

WINDOWS:

DisplaysDo they say eyewear and eye care?Utilize point of purchase (POP) from your vendors Be unique

TreatmentsDo they depict the image of your office?ElegantFriendly

What do patients see as they enter your office?Is your entrance welcomingDoes it let patients and customers know who you are

OFFICE WALLS

Colortones set the mood

WarmFriendlyCleanPolishedUntouchableDarkDreary

Color statements:

WhiteInnocencePurityClean

Beige / IvoryUnificationCalmQuiet

RedPassionExcitement

BlueSincerityLoyaltyPeaceTranquility

GreenCalmRefreshedYouthful

PurpleRoyalDignity

FRONT DESK

ClutterOrganizedNO patient information visible

RECEPTION AREAWelcomingKids areaCurrent magazines

On eyecare and eyewear

STAFFAppearance

ProfessionalMedicalInformal / casual

UniformsScrubsLab coatsStreet clothes‘Casual day’

InteractionKeep it friendlyKeep it professionalRespectful

HALLWAYS AND WALKWAYSUse these areas to locate achievements

AwardsCitations

EXAM LANESClean (but not scarey clean)OrganizedSupplies concealed, but handyDisinfect instruments in front of patients

DISPENSARYWelcomingInviting

KNOW YOUR CLIENTEL

Survey the areaDisplays should reflect the marketKids areaDesignerBudgetSunwear

‘Kids Eyewear Zone’Let your client base know that you are a kids eyewear specialistDécor should be geared toward kids

FRAME BOARDS AND DISPLAYS

CleanFreshNot Cluttered

This is where you can ‘show and highlight’ your specialty

STAFF

United message between all departmentsThe handoff between departments should be smoothFriendly and professionalEducate each patient throughout the examination and dispensary selection processes

RESULTSHAPPY PATIENTS AND CUSTOMERSBRING IN FAMILYRECOMMEND TO FRIENDS