Impressions to date: 63 MILLION & counting!

Look Who’s Talking about Green Works™

“One of the Sierra Club’s primary goals is to foster vibrant, healthy communities with clean water and air that are free from pollution. Products like Green Works help to achieve this goal in the home. We’re looking forward to working with Clorox and the Green Works team to promote a line of natural cleaning products for consumers who are moving toward a greener lifestyle.”

Carl Pope, Executive Director, The Sierra Club

“As a parent and someone concerned about the environment, I am pleased to see that Clorox has come out with a line of green cleaning products that is natural, affordable and effective…Green Works is a great step toward allowing families the opportunity to embrace green living in an affordable and convenient way.”

Debra Holtzman, J.D., M.A., world renowned safety and health expert,

specialist in green living and best-selling author of The Safe Baby: A Do-It-Yourself

Guide to Home Safety

”As The Safety Mom, I have become increasingly concerned with the levels of environmental toxins in our home environment and how they are affecting our children. That’s why I was so excited when Clorox announced their Green Works line. Clorox has been a name I’ve known and trusted for years to keep my home clean and now, with a line of natural, non-allergenic products, packaged in recyclable containers, I can feel a little better – and safer – about what I’m bringing into my home.”

Alison Rhodes, “The Safety Mom,” president of Mom Central Consulting and

CEO of Peek-A-Boo Baby Proofing

Online Blog Buzz! Reached more than 3 million people through Web postings, newsletters and related articles from influencer targets.

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Casa Beta: Clorox's Green Works Line

I was recently sent a variety of products from Clorox's new green cleaning line, Green

Works.

To hear what I thought about this new line of green cleaning products, just read more.

While I'm definitely not a loyal Clorox user (I am more of a Method gal), I was

impressed with their new green line. The ingredients for all of the products come from

renewable resources, are biodegradable, and are free from petrochemicals. Green

Works cleaners are at least 99% natural, though some of the products include a small

amount of synthetic ingredients, such as the preservative and green colorant.

Since I'm sensitive to most conventional bleaches and other cleansers, I was

pleasantly surprised by both the efficacy and lack of fumes from these products. The

all-purpose cleaner worked well on most surfaces, with the exception of a wine stain,

which required additional baking soda and elbow grease to remove the offending mark

from our porcelain kitchen countertop.

Additionally, the glass cleaner worked wonderfully and streak-free on mirrors and

glass surfaces, and the bathroom cleaner got the tub sparkling clean. In general, I was

satisfied with this new line, and can definitely recommend it to Casa readers. And

while Green Works will be priced at about a 20 percent premium to standard

cleansers, it should still sell for about 10 percent to 20 percent less than other natural

cleaners already in the market.

Discuss: 9 comments

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1Thanks for this review but I think I'm sticking to my seventhgeneration for now...

2Casa - could you write an ingredients list for us so that wecan compare it to our other cleaners. I'm trying to find agood cleaner. I've used Method - not impressed. 7thgeneration - not impressed. I've used Shakelee Get Clean -impressed but very expensive. Thanks!

3this looks like a great new find and while i am prettydevoted to method and dr. bonners i will definitely bepicking some of these up!

4Hmmm Green from Clorox? A little skeptical.

5Hi Ladies,

Here's a link to the ingredient list:http://www.greenworkscleaners.com/products/detail.php?id=napc

Pretty short list. I admit, I was skeptical as well, and willcontinue to be skeptical and keep an eye out for morearticles and information on these products. That said, theywork well, they don't irritate my skin or nose, and arecheaper than other green cleaning products. So I have tosay, some of my skepticism has been downgraded by theefficacy of the products.

6Hmmm, maybe I'll take a look at this the next time I'mshoppping. I've just started trying out Method, and I'm opento looking at other brands too.

7Method products have synthetic ingredients as well; they'retoo chemical-y for me. I think Green Works is an awesomename.

8Thanks, Casa. I'm especially interested to try the bathroomcleaner.

9I would recommend Melaleuca products. Better thanMethod and 7th Generation.

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