imprints - new year issue

1 KJ SOMAIYA INSTITUTE OF MANAGEMENT STUDIES & RESEARCH

ISSUE 3 VOLUME 3

Imprints — Issue 3 Volume 3

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Dear Alumnus,

So before you head start deeper into the year 2014, we present to you the Imprints for November- December, 2013

and hope you find it interesting. We also welcome you to write articles for us, for the forthcoming January-

February, 2014 issue of Imprints.

This issue of Imprints brings to you several exciting activities and events organised by several committees on cam-

pus that indeed made 2013 an eventful year.

We started with the fun-filled celebration of the homecoming of our beloved alumni in Nostalgia. We are proud to

tell you that this year Nostalgia got bigger and better with cultural performances, DJ dance floor and most im-

portantly welcoming more than 300 alumni.

Next, we hosted the Annual event of SIMSR, Samavesh where experienced industry stalwarts meet young aspiring

managers. Moving ahead, a series of events were organised by Navikaran, the Inter-college marketing event of

SIMSR.

COMSTRAT, the Communication Strategy event was hosted by Draft FCB in association with SIMSR, wherein a

national level B school case study competition was conducted for Godrej Expert. Read on to find out more.

Outreach, a brand new initiative by the Alumni Committee - what is it all about, who did we meet and more, await-

ing inside. Alumni Satish Menon and Nirav Bhatt visited SIMSR and addressed the 2013-2015 batch with an in-

spiring lecture, sharing their career stories and industry trends as a part of our ALUMNISCENE.

Also bringing to you the Achievements section of Imprints showcasing the achievements of SIMSR students at the

inter-collegiate level.

On behalf of SIMSR ALCOM team we wish our ALUMNI and their families a very Happy New Year and a

Happy Reading.

Regards,

Radha Iyer

Chairperson, Alumni Committee


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Nostalgia 1

4

6

NOSTALGIA’13

SAMAVESH

7

7

9

COMSTRAT

10

ALUMNISCENCE

OUTREACH 12

ACHIEVERS

13


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Nostalgia On 23rd December, 2013, K.J.

Somaiya Institute of Management

Studies and Research once again

opened its doors to host its flagship

annual alumni homecoming event,

the ultimate extravaganza -

Nostalgia.

Shades of the Past, the theme for

Nostalgia-2013 signified a look at

what has gone by. From decorations

and dance themes to promotions on so-

cial media, everything was totally in

sync with the theme for this year.

A large number of Alumni attended

the event with their spouses and family

with the registrations crossing 100. More

than 200 alumni, guests, faculty mem-

bers, staff and students attended the

event celebrating the spirit of conviviali-

ty, connection with batch-mates, seniors,

juniors as well as the current students of

SIMSR. Now you know why this

event holds a special significance in

the SIMSR calendar - the over-

whelming turnout it receives every

year. The event commenced with

sports organized for the alumni fol-

lowed by registration, campus tour

and a glance at what all the exclu-

sive and non-exclusive committees

of SIMSR had done in the past one

year. The stalls were festooned with

various themes

relating to marketing, international

business, retail etc. making it an inter-

esting watch for the Alumni. Follow-

ing this was the Annual General Meet-

ing for the alumni committee mem-

bers, alumni and the college manage-

ment to discuss and share the work

done by the committee so far and sug-

gestions to improve the same. The

purpose was to further the bond be-

tween our beloved alumni and their

alma-mater.

As behind every successful event

there is always a hardworking

team, volunteers for Nostalgia’13

left no stone unturned to make this

event a grand success.

The team promises to bring a big-

ger and better event next year!

Merry Christmas and a

very Happy New Year!!

Mementos were distributed to felici-

tate the alumni of batch 1999 and

2000.

The following evening unfolded with

various cultural performances viz.

Bollywood, hip-hop, classical dances

and a hilarious skit by present

SIMSRites. The performances en-

thralled the audiences sitting in the

amphitheater. A dinner for the guests

followed by a DJ party gave a perfect

ending to this eventful day.


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KJ SOMAIYA INSTITUTE OF MANAGEMENT STUDIES & RESEARCH


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Samavesh

Samavesh – The annual event which can best

be described as the meeting of minds, seasoned

thought leaders of industry and the budding

managers at SIMSR, took place on December

21st 2013. It opened with a session hosted by

International Business Society @ SIMSR which

witnessed the presence of stalwarts like Mr. MG

Parameshwaram,CEO FCB Ulka ; Mr. Dinesh

Kumar, founder CBay Systems ; Mr. K.

Rambhushan, Head M&A, Barclays Bank and

Mr. Clarence Fernandes - India Representative,

Rwanda Development Board.

It began with the campus prayer and welcoming

of all guests by Prof CP Joshi, Mr

Parameshwaram spoke over the trends and chal-

lenges in global communication for MNEs. He

shared his insights on how organizations choose

between the strategies of Adopt – Adapt – Cre-

ate when they make decisions regarding the

communication for a brand. Mr Dinesh Kumar

shared his views about importance of innovation

in economic downturn and put forth examples

explaining his points better. His thoughts were

well received and appreciated. Then Mr. Clar-

ence Fernandes walked everyone through the

changed face of Rwanda from what it was 20

years ago. Through statistics and anecdotes he

presented the strengths and opportunities of the

African country. He was accompanied by Miss

Winnie Umutesi, who is a Management Trainee

at Rwanda Development Board.

K. Rambhushan threw light on the Investment climate in India

as compared to the world and apprehensions of investors.

It was a highly interactive session with enthusiastic participa-

tion from the attendees. Each speaker brought with him wealth

of knowledge regarding respective field and it certainly helped

those in attendance. Prof CP Joshi conveyed the vote of thanks

in the end of the session.


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Navikaran

With great enthusiasm and

hopes, began the preparations for

Navikaran’13, the marketing fest

of SIMSR, organized by Team In-

terface. It was indeed a pleasure to

get associated with very reputed

brands namely Castrol and Saras-

wat Ban on board, as our Primary

Sponsors. With associate sponsor-

ships from Buckets and Tuckets,

9pea, The Chocolate Room, Lak-

me Salon and Desi Connect, Na-

vikaran’13 reached a new Mile-

stone of sponsorship worth Rs. 6

lakh.

The build-up towards Navikaran’13

began way before D-Day with a

series of Online Competitions and

fun activities. To buzz out the ex-

am stress, ‘Why Exams’- A pho-

tography competition was orga-

nized. Chocolaty Moments were

cherished with ‘Admataaz’- A Dig-

ital Poster making competition

and TCR Moments, both in associ-

ation with The Chocolate Room.

Diwali was made more colourful

and bright with the Rang De Diwa-

li- A Photography competition

using Instagram! Marketing Acu-

men of participants was tested

through Jigyasa - the online mar-

keting quiz.

Navikaran’13 took a giant leap this

time as the event was a two-day

affair with ‘marketing’ being the

buzz word all over SIMSR. The

first day of Navikaran was marked

with the final round of RanNiti- the

Flagship Case Study event of Na-

vikaran, in association with Castrol.

The participants had to work on a case

that revolved around the ‘Digital Mar-

keting and Monetization strategies of

Castrol’. The event was a 3 stage

event wherein the participants had to

send a write up for initial selection,

based on which 30 teams from B-

schools across India were shortlisted.

These teams then had to submit a

presentation with the promotion strate-

gies. For the final round (on-campus),

the top 5 teams were shortlisted and

these teams had to deliver their strate-

gies which would help Castrol in their

endeavour to create a larger footprint

in the digital space.


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MarkYudh- The Marketing Plan Competition

in association with Saraswat Bank, where a

marketing plan to enhance the customer en-

gagement and visibility of the brand was to

be presented.


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Our esteemed panel of

judges comprised of Mr. Deven-

dranath Bangui, Brand Manager,

Castrol and our very own faculty,

Prof. Debraj Ghoshal. While

SIMS took the runners-up award,

SIMSR was adjudged the winners

of RaNiti’13.

An exclusive workshop on SoLo-

Mo- Social, Local and Mobile

Marketing and SIMSR’s first ever

‘TWEET UP!!!’ was conducted by

Mr. Rahul Avasthy, Business

Head at Zapak Digital Entertain-

ment (Reliance Entertainment

Digital). The event was a first of its

kind and received a fabulous recep-

tion from all the participants. The

Tweet-up Event was highly interac-

tive, fun-filled and had lots of sur-

prises for the participants.

Mr. Avasthy, through the Tweet-

up communicated the importance

of the social media in today’s

competitive context and how

brands today were leveraging the

same..Navikaran 2013, also wit-

nessed the launch of another event

that was sure to enthral all the

marketing enthusiasts: MarkYudh

- The Marketing Plan Competi-

tion in association with Saraswat

Bank, where a marketing plan to

enhance the customer engagement

and visibility of the brand was to

be presented. The event witnessed

a new level of ideation and entries

were received from most of the

top B-schools across the country

out which the top 5 teams battled

it out for the ultimate prize in the

final (on campus) round.

Both the winners and runners-up

prizes were bagged by SIMSR.

Srijan - The Graffiti Design Competi-

tion, in association with Buckets and

Tuckets marked the culmination of

Navikaran’13. SIMSR’s Amphitheatre

transformed in to a ‘Creative Hub’

witnessing over 35 teams busy blend-

ing colours and adding life to their

creations. Winners were judged based

on their creativity and innovative ide-

as. The Valedictory Function wit-

nessed all the winners cherishing their

awards thus concluding the fun filled

journey of Navikaran’13.


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Comstrat

Do you know the first ever case study

competition in the area of communications to be

organized among management students in the

country? Well ‘Comstrat’, a unique concept, now

in its eighteenth year, was pioneered by

DraftFcb+Ulka Advertising along with K.J. So-

maiya Institute of Management Studies The

uniqueness of Comstrat lies in the fact that unlike

other case study competitions, which are in the

field of general management/marketing/finance,

Comstrat is the only competition conducted in the

area of advertising and communications. Past cases

like that of Cadbury Schweppes, Marico Para-

chute, TVS, Philips, Indian Oil Corporation, Asian

Paints, Tata Sky, Nokia C3 and Coke Burn, to

name a few, have helped DraftFcb+Ulka develop

"real-life" communication strategy case studies

(based on actual market data) and has been instru-

mental in the success and popularity of the compe-

tition amongst management circles.

The event this year was organized on

the 7th December, 2013 in the customary host cam-

pus, KJ Somaiya, Mumbai. The teams that made it

to the finale this year were - JBIMS, IIM Banga-

lore, NL Dalmia, SIMSREE, NMIMS and KJ So-

maiya. The case study provided was on Godrej Ha-

-ir Color. The aim of the case was to develop inno-

vative communication strategies for a range of

products falling under the Godrej Hair Color seg-

ment.

Ms. Mahuya Chaturvedi (Managing Partner, Cogito Consult-

ing) and Mr. Nitin Karkare (COO, DraftFcb+Ulka), judged

the event. Mr. Kinjal Medh (COO, Cogito Consulting), the

brain behind the inception of Comstrat also graced the occa-

sion with his presence.

After an exhilarating round of presentations, the teams that

topped the charts were – KJ Somaiya (Winners), IIM Banga-

lore (First Runners’ Up) and JBIMS (Second Runners’ Up).

The winners won a cash prize of Rs. 25000/- while the First

Runners’ Up received a cheque of Rs. 15000/-. In addition,

the winners as well as the participating teams also received

gift hampers from sponsors Nerolac, Zodiac, Tata Docomo,

ITC, Wipro and Godrej. The entire evening was covered by

Campaign India, the Media Partners for the event. Thus all

the ingredients put correctly made this a resplendent event.

The aim of the case was to develop innovative com-

munication strategies for a range of products falling

under the Godrej Hair Color segment.


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Alumniscence -Day 1

On the morning of 14th December, 2013, SIMSR was

gratified to give to its students a session of ‘experience

based learning’ as a part of the Alumni Committee’s initia-

tive, Alumniscence - Guest Lecture Series. The lecture was

delivered by our esteemed alumnus, Mr Nirav Bhatt.

Mr. Nirav Bhatt is presently working in IDFC Securities

Ltd. In the past he has worked as the Senior Sales Associate

at Anand Rathi Securities. He passed out from SIMSR in

2007 and has also worked with other well known organiza-

tions such as J P Morgan, prior to this. His skills and exper-

tise lie in the areas of Equity Research, Investments, Finan-

cial Modelling, Equity Validation, Credit Analysis and

Strategy.

The session started with Mr Nirav Bhatt asking the students

questions so as to understand their background and their

curiosity as far as a career in Finance is concerned. Realiz-

ing the confusion in the minds of students, he motivated

them by saying that it is their time to dream and that they

should not be afraid to dream big. Starting from the very

basics, he touched upon a lot of aspects of finance

like financial market, corporate finance, private equi-

ty, investment banking, capital market, risk manage-

ment etc and also explained the inter-relationship be-

tween these concepts. He highlighted the importance

of an entrepreneur in the ecosystem of corporations

and that the entire system is a business of relation-

ships.

Apart from the financial aspects, he guided the stu-

dents on ways to make the best out of their education.

“


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Alumniscence-Day 2


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The Alumni Committee of SIMSR hosted a guest lec-

ture for the Communication students of SIMSR on 16th

November on an importance of Consumer Insight in de-

signing Marketing Campaigns. The Lecture was con-

ducted by our esteem Alumni, Mr Satish Menon, MMS

batch of 1995-97. He is presently working in Bristol -

Myers Squibb( a reputed Pharma Company), at the posi-

tion of Associate Director – Marketing. He has a rich

experience of over 15 years in Marketing and Advertis-

ing predominately in the Pharma Sector.

He began with sharing his career and the choices he

made post his graduation in SIMSR. He narrated his ex-

periences in a beautifully beaded story which caught eve-

ryone attention. He carried out an interesting activity to

introduce the topic of discussion, Consumer Insight, en-

gaging two volunteers to share their experiences where

they had to convince someone in favor of their needs.

Post this activity he continued going deeper in the sub-

ject and explained the difference between different types

of insights and the ways to acquire them. In the process

he discussed many case studies to explain the subject

better.

We also discussed a live project on consumer insight in

health insurance sector which helped the students get

100% clarity on the subject. He also shared his own ex-

perience in gaining insights for two Pharma products.

There was a lot of interaction between the stu-

dents and the alumni during as well as post the

lecture and Mr. Satish provided apt answers to

all the questions.

We also discussed a live project on consumer

insight in health insurance sector which helped

the students get 100% clarity on the subject.

He also shared his own experience in gaining

insights for two Pharma products.

The Deep knowledge on Consumer Insights

that the students gained in the two hours of the

session was appreciated by one and all present

in the session. And to everyone’s surprise the

session was houseful.

We on behalf of PG communications Batch

Thank Mr. Satish for such and Insightful ses-

sion on Consumer Insight.

http://www.linkedin.com/search?search=&company=Bristol+-+Myers+Squibb&sortCriteria=R&keepFacets=true&trk=prof-exp-company-name

http://www.linkedin.com/search?search=&company=Bristol+-+Myers+Squibb&sortCriteria=R&keepFacets=true&trk=prof-exp-company-name


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Outreach


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As a student of SIMSR how many of us actual-

ly catch the drift that we are in a B-School with tomorrow’s

leaders. Truthfully very few, but when we see our Alumni

doing so exceptionally well, it then dawns upon us that once

upon a time they were also students like us. In fact we have

more opportunities and facilities than they ever had. Hence,

on behalf of SIMSR, the Alumni committee has taken up

a new initiative called “Outreach” to appreciate the work

done and milestones achieved by our Alumni. Through

‘Outreach’ we aim to build relations with the alumni by

meeting and interacting with them along with gifting them a

token of appreciation.

In a first, we had the opportunity to meet our 1989 batch

alumnus Mr. Ramesh Devnani, Vice President, Blue Star.

We discussed about the current happenings of college and

numerous events conducted by ALCOM all year round. He

showed keen interest to be a part of some of the ALCOM

activities. Mr Devnani warmly shared his industry experience

and provided insights to take our Committee to higher skies.

The next Outreach took place with Ms. Vidya Kamath, Vice

President of Payments and Cash Department of HSBC,

The informal session began with Ms. Kamath enquiring about

the college, alumni committee initiatives and appreciated our

initiative to reach out to alumni through “Outreach”.

She took us to a walk down memory lane – year 1992, the

time when our college was a two storied building Those were

the days when the out-station students were accommodated in

the Engineering Hostels or outside campus and the MBA

course comprised only two MMS classes with 60 students

each .

Ms. Kamath shared with us her career experiences in differ-

ent companies, right from her stint with BNP Paribas to

HSBC. Acquiring a sound knowledge about the basics, gain-

ing expertise in your area of interest, improving your com-

petencies ,in all possible related areas of interest, contributing posi-

tively to the growth of the organization, apart from the allotted

work, acquiring information about the domain structure of your field

in other similar organizations and not succumbing to the negativity

or stress and allowing it to affect your work performance. Instead

working hard to overcome it were some of the insights shared by

Ms. Kamath, based on her experience, to guide the juniors in their

career post MBA.

The conversation then moved on to ‘Work life Balance’. Her view

was to develop and nurture a hobby along with the work. Addition-

ally devise a roadmap to your career and assess your goals at regular

intervals to strike a balance between professional and personal life.

She also threw light on how companies are implementing gender

equality measures and encouraging more women to climb up the

corporate ladder. The session ended with Ms. Kamath promising to

be back to college – not as a student, but as a guide and mentor. A

gift was presented to her as a token of appreciation on behalf of our

college. The discussion, then moved on to the present day about

how on her recent visit to the campus in 2011, she was amazed by

the drastic changes in the college infrastructure as also the facilities

like hostel, Internet Connections and so on.

Apart from Mumbai, it was indeed a great pleasure for us to meet 2

alumni Mr Saurabh Sureka and Mr Ritesh Jain–alumni of 2007

batch during our Outreach initiative in Kolkata.

Both the ‘Outreach’ experiences were highly edifying and engaging

and we look forward to more of such endeavors in the offing.

The conversation then moved on to ‘Work life Balance’. Her view

was to develop and nurture a hobby along with the work.


Achievements-by Simsr Students


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1. Rusi Midi Centre of Excellence -Organized by Tata Steel - 1st Prize

Participants-Roshan Singh Nagi (PGDM 2012-14)

2. Events at IES

Fallstudie- Case study Competition - 1st Prize

Participants— Bhavin Satra (PGDM-FS 13-15) & Monysh Bandeally( PGDM FS 2013-15)

Kouizonomics- Business Quiz - 1st Prize

Participants— Bhavin Satra (PGDM-FS 13-15) & Monysh Bandeally( PGDM FS 2013-15)

Presentazione- On Shot presentation - 1st Prize

Participants-Bhavin Satra (PGDM-FS 13-15),Monysh Bandeally( PGDM FS 2013-15)&

Saona Bhattacharya(PGDM FS 13-15)

War of Words-- Debate competition—Runners up

Participants- Bhavin Satra (PGDM-FS 13-15),Monysh Bandeally( PGDM FS 2013-15)&

Saona Bhattacharya(PGDM FS 13-15)

‘Cluster Development- Marketing Strategies and Success Stories’ - 1st Prize

Participants-Vispi Adajania, Kapil Kothari and Yash Goradia ( MMS-A)

3. Zero One Infinity at Ahvan'13 –IIM Indore - 1st Prize

Participants- Ankit Rote (PGDM - A) & Pravin Bokil (PGDM - B)

4. Perspective 2013 organized by Nirma Institute of Management - 3rd place

Participants - Saona Bhattacharya,Monysh Bandeally,Sayali Bhanage,Shrey Shetty(PGDM-FS)

5. PehlaJob Marketing Plan Contest -organized by Pehla Job - 1st Prize

Participants - Chetan Dua(PGDM), Anurag Yelkur(PGDM),Soviljot Singh Behl (PGDM)

6. Engagement & brand building communication competition—organized by Marico - Best Entry Award

Participants- Ankit Parmanandka(PGDM), Shardul Raut(PGDM-Communications)

7. Top 77 inclusive innovators of India(Report) - organized by Deloitte - Featured in the report

Participants- Harshit Bora (PGDM-RM)


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imprints - new year issue

Documents

annual event of simsr

alumni committee

year nostalgia

alumni fol

beloved alumni

imprints issue

issue of imprints

simsr calendar