Improve Bank Marketing Strategies with Location Analytics

Valentina Marastoni-Bieser Jon Cheris

VP, Marketing Intelligence VP, Business

Carmel La Sala

Director, Retail Bank & Mortgage Decision Management

Download the study at: www.cuebiq.com/resources/bank-marketing/

How can I improve my bank marketing results?

How can I gain an edge against competitors?

How can I make better use of data available today

to drive my strategy?

How can I better ROI on my activations?

Where Do Banks Fall in the Data Strategy Spectrum?

DE

FE

NS

E

OFFENSE

HOSPITALS operate in highly regulated environments where data quality and protection are paramount. They emphasize defense over offense.

BANKS are heavily regulated and require strong data defense. But they operate in dynamic markets and so typically devote equal attention to data offense.

RETAILERS are less regulated, work with limited sensitive data, and must react rapidly to market and competitors. Typically emphasize offense.

How to Build Better “Data Offense” Capabilities

Location Analytics can help Banks better map and measure the consumer journey

Customer Segmentation

What role do you see location intelligence play in consumer profiling and what advice would you give to marketers getting started with it?

Enhancing Campaign Planning

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Which top use cases do you see for location intelligence and marketing campaign management?

How important is competitive intelligence for this vertical and how do you see location analytics bringing this to life and impacting banks’ strategic efforts?

Gaining Competitive Intelligence

Do you see limitations to current technology available to the industry that location data could solve for?

Evaluating Branch Performance

Which use cases are the most compelling for local vs. national banks and what advice do you have for those who want to get started building their data offense capabilities?

Going On the Offensive

Thank You