improve conversion and visitor engagement - 7 proven ways

Download Improve Conversion and Visitor Engagement - 7 Proven Ways

Post on 24-Jun-2015

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Web entrepreneurs dream all day about higher sales and revenues but just brooding doesn’t bring results. Practical steps in the field of conversion & engagement are required to increase ecommerce sales. While there is no dearth of blogs and literature on doing, very few furnish exact points that can be implemented for quick web advantage. Even fewer do it the way FATbit conversion inforgraphic does. So, here are seven proven ways to improve conversions and visitor engagement of your ecommerce platform. This presentation is brought to you by FATbit Technologies (www.fatbit.com)

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  • 1. IMPROVECONVERSIONSANDVISITORENGAGEMENTPROVENWA Y SSEVENL49560868A0L49560868A0UserExperienceLandingPageCalltoActionSegmentationBrandingFlowCatalystPricing&OffersPricing&OffersTrustBuildingConversionFunnel7777T E C H N O L O G I E S

2. Webbusinessesareobsessedwithpushingupsalesnumbers.Thoughthereisendlessliteratureondoingso,few comewithprovenfactsandexamples.Becausewebentrepreneursarealwayslookingforrealisticwaystoincreaseconversionsandimprovevisitorengagement,herearesevenpointsthatcanbeimplementedovertimetodrasticallyimproveconversions;T E C H N O L O G I E SIMPROVECONVERSIONSANDVISITORENGAGEMENTPROVENWA Y SSEVENL49560868A0L49560868A0UserExperienceLandingPageCalltoActionSegmentationBrandingFlowCatalystPricing&OffersPricing&OffersTrustBuildingConversionFunnel7777 3. UnsubscribeOneClickNoCreditCardRequiredTackleCommitmentPhobiaPeoplegetsecondthoughtswhentheyareintroducedtoBuyorSignUpelements.Tacklecommitmentphobiabyintroducingcuesthataddexibilitytothewholeprocesses.Forinstance,whenaskingaudiencetosubscribefornewsletter,mentionyoucanunsubscribewithsingleclick.T E C H N O L O G I E S 4. ProveyourSuperiorityUserealfactsanddatatoproveyoursuperiorityincomparisontouniversallyacceptedmarketleader.TeamWork(amanagementtool)doesthisperfectlywithtestimonialsandtweetsfromhappyusers.Competitivematrixisalsoasmartwaytodothesameandclaimdominance.T E C H N O L O G I E S 5. InvestinWOWFactorItisimportanttokeepdelightingclientsandcustomersevennowandthen.Keepthebuzzalivearoundyourbrandbyemployingdifferentmarketingtricksfromtimetotime.Somedoitwithpersonalizede-cardsonfestiveoccasions,andcreativewelcomeemailmessages.E-CardsE-Cards................................................................................................FREEEBOOKSEBOOKST E C H N O L O G I E S 6. SpeedupProcessesPeoplelookforcuesthatsuggestimmediategraticationandspeediness.Fastdeliveryandoneclickpurchaserelatedsignsencouragepeopletoplaceordersandalsolureimpulsivebuyers.Dothistospeedupconversioncriticalprocesses.BUYOneClicktoFastDeliverySECST E C H N O L O G I E S 7. PriceSmartlyPricingisaverycriticalfactorwhenitcomestowebsales.Closesubstitutesofnearlyallwebservicesareavailableinthemarket.Insuchscenario,noonelooksforwardtoinvestbigmoney.Pricingiscriticalforwebsales.Mostwebservicesandbusinesssolutionsaresoldonmonthlycharge.However,high-enddigitalproductswithareasonablepricetagandrightmarketingstrategycangetawaywithlicensing.Whicheverwayyouchoose,goforsmartPAYNOWPAYMONTHLYT E C H N O L O G I E S 8. ThinkBeyondProtsPeoplepreferbrandsthatlookbeyondmoney.BlanketAmericaisabrandthatgivesawayoneitemtosomeone-in-needforeverypurchasemade.Thougheverybusinessdoesntofferscopeforsuchgiveaway,suchgesturescangoalongwayinbuildingaloyalcommunityfollowing.BUYDONATIONDONATIONT E C H N O L O G I E S 9. ContextBrandingWeb based companies often neglectcontext element when it comes tobranding.Relatedcertications,productspecictestimonialsandothercuescanbeused to reafrm buyeraboutthequality ofthe offering.Some onlineeducationbrandsusecontextbrandingeffectivelyeffectively to pitch online trainingcoursesandlessons.CertiedAwardsTestimonialsCertiedAwardsTestimonialsT E C H N O L O G I E S 10. T E C H N O L O G I E SWebbusinessesprosperonconversions;ConsultFATbitconversionexpertsforbusinessgrowth.www.fatbit.comInfographicbyFATbitTechnologies

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