improve your keyword relevance and attract real buyers with your content
TRANSCRIPT
Improve Your Keyword Relevance and Attract Real Buyers With Your Content
Presented By:
• Bob Ruffolo, CEO & Partner, IMPACT
• Marcus Sheridan, Owner, The Sales Lion
We’re content marketers, not technical SEO people.
The History of IMPACT’s Growth
Traffic:
The History of IMPACT’s Growth
Contacts / Subscribers:
The River Pool Story
How IMPACT Grew With Content Marketing
A CULTURE WHERE EVERYONE CREATES CONTENT
• Over 8 years, dedicated… averaging 2 / posts a day
• When it was just me, I utilized freelancers
• Over 3,000 articles in total
HISTORICAL OPTIMIZATION OF OLDER POSTS
• Find posts that are ranking 3-25, make them better.
• Analyzed the results outranking us.
• ^ Some elements of the skyscraper technique.
• Updated the content.
• Longer (>2,000 words), combined.
• Improved the conversion offers.
• Compelling meta descriptions.
RELEVANCE OF KEYWORDS TO USER’S INTENT
Keyword: Content marketers
Article title: Content marketers need to know these 7 things
Vs. 7 content marketers to consider
Keyword: Content marketing
Article title: Content marketing myths
Vs. Content marketing tips and tricks
Our research on keyword relevance to drive revenue led us to Marcus
Sheridan’s work.
The Big 5:
What Do Buyers and Search Engines *REALLY* Care About?
1.Cost
2.Problems
3.Versus
4.Reviews
5.Best
$4,500,000.00
Off one-single article
Vs. & Compare
Reviews / The Best
Facebook community for digital marketers.
Learn more: impactbnd.com/elite
