improving conversions with landing pages

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Improving Conversions with

Landing Pages

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What is

Landing Page?




Landing Page is any page on a website where traffic is

sent specifically to prompt a certain action or result

Landing Page




Displays logical information, that pertains directly to the

keywords searched

Landing Page




Why Landing Pages?




Achieve an increase of over 50% from your organic and

paid campaigns by using well optimized Landing Pages

Why Landing Pages?




Achieve an increase of over 50% from your organic and

paid campaigns by using well optimized Landing Pages

Why Landing Pages?

No Navigation

Remove navigation to

focus visitor’s attention

on your call-to-action

button.

Features

Shout out

your selling

points in bite-

sized chunks

with pretty

icons

Headline

Command attention with a

strong headline and

supporting body copy

CTA Button

Let visitors know where

to click with a big, bold

and beautiful call-to-

action button.

Testimonials

Add a human element

and some authority with

real testimonials from

real users.




Keep the message relevant, consistent and customer

centric so that, it attracts the customers

Why Landing Pages?




Tips to Improve

Page Conversion Rate




Formatting/Layout




Landing Page with attractive layout and clean formatting

can go a long way in lifting your conversions

1. Formatting/Layout




Well-written Headlines, Images, simple Form and CTA

Button are the most essential elements of a Landing Page

1. Formatting/Layout




Shorter Forms




Shorter forms on a Landing Page can increase your page

conversion rate by 300%

2. Shorter Forms




Forms with simple and precise format can prompt your

visitors to fill their details immediately

2. Shorter Forms




Ask for the information which your users can share easily,

do not ask personal information like salary etc.

2. Shorter Forms




Content




Keep the message succinct and present key points in

bullet point structure

3. Content




Reduce the text density to achieve greater user attention

and higher conversion

3. Content




Compelling Call to Action




The Call to Action button is critical for improving the

conversion rate

.

4. Compelling Call to Action




Call to Action like Download White Paper Now, is more

clear and engaging than generic type like Contact now etc.

.

4. Compelling Call to Action




Avoid Visual Clutter




As per the Aberdeen Group, 1 second delay in page-load time

results in 11% less page views and a 7% dip in conversion

5. Avoid Visual Clutter




Though images are certainly attractive but also increases

the load time of your Landing Page





Empty your Landing Page from all visual clutter such as

pop-ups and links that don’t connect to your offer





Testimonials




Include client testimonials, or add any credentials your

company has earned, to gain trust of your users

6. Testimonials




Responsive Design




Make your Landing Page mobile friendly and responsive

as 79% users access internet through their mobile devices

7. Responsive Design




Responsive design ensures your page looks perfect on

every device without any side-scrolling

7. Responsive Design




Social Connections




Social form fill option makes it easier for users to fill the

entire form with just a click of a button

8. Social Connections




Social form fill option allow visitors to automatically sign

in to reach the destination page





After the launch of Facebook connect websites like

Amazon have seen 60% growth in their user registrations





Say Thank You




After you receive the details from your prospect, it is great

to thank them

9. Say Thank You




This ensures that their registration has been successful

and you can verify the details given by them are correct

9. Say Thank You




As a best practice you should send email opt-in

confirmation email along with a small thank you note

9. Say Thank You




Grazitti Design Services:

At Grazitti Interactive, our designers have created 1000s of effective Landing Pages. Our Landing Pages dramatically improve your customer retention rate and turn more clicks into leads. We continuously test your pages to progressively improve the effectiveness of your Landing Page.

Our Landing Pages services includes:

Custom Landing Page design

Compelling copywriting

Easy-to-use web forms

Continuous A/B testing

Get your Landing Page Optimized for Free



http://www.grazitti.com/aboutus/contact-us.html?utm_source=SlideShare&utm_medium=Improving_Conversions_with_Landing_Pages&utm_content=home&utm_campaign=PPT

improving conversions with landing pages

Business

landing page

paid campaigns

compelling

action button

page

visitors

action

users