PL 0.57%

PL 0.52%

CZ 1.04%

CZ 0.74%

RO 0.52%

RO 0.37%

TR 0.49%

TR 0.53%

UA 0.35%

UA 0.41%

RU 0.44%

RU 0.48%

GR 0.88%

GR 0.82%

Ad creatives without a price achieved 12%

better CTRs than creatives showing the

prices (data from 33 markets).

BANNER WITH PRICE BANNER WITHOUT PRICE

Creatives presenting 12 products achieve

an average CTR by 20%, 17% and 15% better

than for ads with 3, 2 and 4 products.

TOPCZ

TOPBOTTOM

BOTTOM

GR

TOPBOTTOMPL

TOPBOTTOMRO

TOPBOTTOMRU

TOPBOTTOMTR

TOPBOTTOMUA

Ads with a logo situated in the lower part of

a creative performed 7% better than banners

with a logo at the top.