improving marketing in b2b using social networking
DESCRIPTION
The idea is very basic: Corporates should have their own facebook platforms expecially for their field services like sales, services and marketing. Employees or channels which are in cooperation with the main body of the echosystem can better teach each other, can better compete and can better collaborate - let them do but listen carefully !TRANSCRIPT
Improving marketing in B2B using Social Networking
Running examples....
Hakan TETİK (Ph.D.)
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Who we are ?
We empower companies with technology
We differentiate them in strategy, marketing and sales
We manage their corporate marketing activities
We are the leading provider* of consultancy with technological approach
We have talented and technical stuff (35+), 2 Phd, 4 Master, >30 Graduate.... 10 Engineers
We are based in İstanbul (Projects, Business Development,CRM, Consultancy),
İzmit Teknokent (Software Services, Marketing Machine),
We are in touch with 5000+ customers every day,
We are the “Turkcell 3G Award” Winner
* in Turkey
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“Purpose of Existence...”
We support companies with solutions and
services to do sales, marketing &
communication better using state-of-teh
start technologies
We unify Mobile (SMS, MMS), Internet (E-
mail, Web), Fixed line channels and
customers (B2B & B2C) and gather data to
help companies give critical business
decisions.
Dataport Services
Marketing Machine
Direct Sales
Indirect Sales
Telesales
Telemarketing
Interactive Marketing
Software Solutions
Teleport
Diaport
Mediport
Farmaport
Avport
Maliport
Emlakport
Project & Business
Development
Mobile Marketing
Digital Marketing
Corporate Messaging
Agency Consultancy
CRM & Consultancy
Portal Projects
Loyalty Clubs
CRM Projects
SaaS
Consultancy
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INTRODUCING THE RUNNING SYSTEM: SALESCLUB 4 CRM
The “facebook” of your echosystem !
SalesClub4CRM
This presentation
demonstrates the
capabilities of
SalesClub4CRM through
examples.
Now You can;
• build brand and product
awareness
• get recommended to the
customer
• increase sell-through
• improve customer service
Idea
Overview
Functions
Biz Model
IDEA
Idea
Are you winning on the retail floor? The
clutter is all around us, too many brands,
too many features, too many messages all
vying for that same consumer’s dollar.
You’re locked in a battle for hearts and
minds….but have you enlisted those people
on the front line?
You better sign them up. They’re the #1
influencer of buying decisions…over 67% in
fact. Do they know your story?
Idea
How can we influence the point of sale
through an interactive real time platform
which connects you directly to sales people
and them to each other ?
How can we build brand awareness and
increase the sell-through using a state-of-
the-art “emotional” technology.
We work with you on your message, create
an interactive tool out of it, and deliver it for
you to the salesperson, 24/7, That is our
idea!
OVERVIEW
Performance monitoring
Increase in capabilities
Highly motivation
Increase in communication
Our basic targets
Achieve your Brand and Sales Goals
Create higher demand by
influencing those who
influence your sales.
Sales people are the
number one in-store
influencer swaying more
than 67% of buying
decisions at the point of
sale.
Studies show;
• A greater than 30%
increase in sales over a 5-
week period after interactive
product training
Complete the Sales Cycle
You have spent your money
marketing and building
demand for your products,
now leverage your
marketing dollars at the
point of sale by delivering a
clear and concise Brand
and Product message to the
salesperson.
Equip your sales force,
24/7, with an interactive
training tool, allowing more
time for them to focus on
sales and support.
Deliver the Message
Enhance your existing tools
into a customized
interactive program
employing dynamic content,
instructional design.
Learn & Earn incentives,
and a clear and concise
Brand message.
We create a customized
user experience to leverage
your existing sales training
program and seamlessly
integrate your existing
marketing message.
Connect with Motivated Salespeople
Increase the participation at
the retail level and place
your products in the hands
of opinion leaders.
Interactive forums create
community and encourage
communication, providing
critical brand/product
feedback and discussion
with the people on the front
line.
Track your Success in Real Time
Advanced reporting tools
allow you to track ROI in
real time. Measure results
by Brand, product,
territory, and store. Track
training against sales to
improve underperforming
accounts, target key retail
markets, or learn what
went right or wrong at the
point of sale.
FEATURES ADVANTAGES BENEFITS
Brand/Product Trainings
(web & 3G mobile)
Delivers Brand message and builds
Product knowledge for your network 24-7
Affect the 67% of retail buying decisions which
are made at the point of Sale
Your vertical salesClub
portal marketed
to your retail network
Single access point to reach the salespeople
who influence the majority of retail
buying decisions
Simplified registration and ease of navigation.
Improved reporting and metrics
generation increases retail participation
Learn and Earn Rewards retail participation with Product
and Brand incentives
Increases participation at the retail level
and places your product in the hands of
opinion leaders
Turn-Key Makes online training easy for vendors to
initiate. No programming and no IT
support required
Start influencing the sale immediately.
The most cost effective way to deliver your
Brand promise and increase your sell-through
Question based rewarded
interactive content to train
salespeople while gambling
Effective training; easily learned, retained
and applied
Gets the needed know-how through. Case
studies, questionnaires, chatting show a
greater than 30% increase in sales over a
3 month period and maintain greater than
a 20% increase over a 6 month period
Strategic product launch
support based on loyalty
activities and video
Quickly deliver your new Brand message
to the retail community
Retail salespeople are the #1 influencer
of retail buying decisions
Advanced reporting and
metrics
Allows both vendors and retailers to track
training and measure results by brand,
product, store and employee
Track against sales, improve
underperforming accounts, target key
retail markets
Add to your tool box Equips your salespeople with an
interactive training tool
Motivates your team and gives them
more time to sell
FUNCTIONS
Some functions...
The platform has today*
ready-to-use 32 functions.
There are always new ones
on development.
A short list is on the right;
some explanations of some
function will follow in the
next slights.
It is the ultimate interface
to communicate with all
layers inside the value
chain.
* September 2009
My network
News & announcements
Rewarder
Forum
Live cast
Chat
3d gallery
Info cube
Survey (mini & maxi)
3G mobile & video
Info board (weather, traffic etc.)
Case board (complaints,offers etc.)
What happens today
...
Get in them in Interaction !
Your Salespeople are your
frontiers. They are alone in
their war and need realtime
support.
Nowbody cares of them.
You never understand their
feelings unless you let them
get in interaction with others
like them.
Basic idea; it is their facebook,
people who make sales
Get them motivated !
People want to share their
feelings, services and are in a
process to market
themselves...
Using interactive messaging
solutions they are able to do it.
Get them self trained !
You are not able to train them ?
Using the self training tools,
salespeople are able to train
themselves and will be rewarded
accordingly.
You will know who “knows” but is
not performing well, you will know
who “doesnt know” is not
performing well too.
They will teach each other based
on question-answer interactions.
Let them know about their performance !
It is important to show them
how they are perfotming...
They are in a race, and the
winner is...
BIZ MODELS
Our Offer is...
Outsourcing ?
Deployment ?
Consultancy ?
Only technology ?
Thank You... Dataport is your Specialist ;
BIZ WISE;
STRATEGY
MARKETING
LOYALTY
CRM
TECH WISE;
DYNAMICS CRM
SHAREPOINT
PORTALS
MOBILE
Hakan TETİK
(Ph.D.)
Founder
& Managing
References...
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Contact Us...
Hakan TETİK (PhD)
Web
www.dataport.com.tr
www.teleport.com.tr
www.diaport.com.tr
www.pazarlamamakinesi.com