Improving visibility of

in Organic Search in UK

After just one year thebar.com is already the third largest provider of cocktail recipe content in UK

… and almost a quarter of thebar.com’s traffic now comes from non-paid Organic Search:

Hitwise

24%

Key challenges of thebar.com SEO

Search Engine Optimisation is an ongoing process of improving the visibility of the brand

in organic (non-paid) search results by making the site more relevant and credible for

popular and relevant searches.

Crowded and competitive space dominated by few powerful sites

Improving SEO rankings for generic and competitive search terms, e.g. ‘vodka cocktails’

Google favours high authority websitesLaunching a brand new website with no

history or authority in organic search

Many competitors without the age gateway or other marketing conduct related limitations

Improving SEO despite limitations and with gateway in place

Search landscape Challenge for thebar.com

The continuous improvements of SEO traffic are due to thebar.com becoming more visible in Google UK results 1/3

Generic Searches:

The continuous improvements of SEO traffic are due to thebar.com becoming more visible in Google UK results 2/3

Recipe Searches:

Brand + Recipe Searches:

The continuous improvements of SEO traffic are due to thebar.com becoming more visible in Google UK results 3/3

Category + Cocktails Searches: Product Searches:

Image Searches:

By working with Diageo brand sites my team has improved SEO rankings and also attracted high quality referral visits

The linking strategy has resulted in improvements in thebar.com’s link authority and rankings

The majority of Referral visits have come to the site from our links on the brand sites

This traffic is of very good quality, e.g. bounce rate from some sites is in single digits

Our SEO outreach has been focused on quality and relevance over quantity

Outreach has improved our link profile which, in turn, improved our SEO visibility in Google

It has also contributed to the total number of visits to the site

Due to the relevance of content our outreach pieces have enjoyed high ‘likes’ and ‘shares’ counts

Our best practice SEO has resulted in a continuous increase in the overall SEO Visibility of the site in Google UK

Source: Searchmetrics

We have significantly improved the click-through rate from the recipe pages and future-proofed the site from semantic search point of view as well

31% click-

through

rate.

Usually 5-

8%.

Our ongoing optimisation of assets has improved the overall visibility of images in Universal Search results

Thank You