improving service culture in the nigerian context
TRANSCRIPT
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Raising a new Generation of Leaders
Improving Service Culture
in the Nigerian Context
Prof. Shalom N. Chinedu
Deputy Vice-Chancellor, Covenant University
A Presentation @ 2017/2018 Executive Advance Programme
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Presentation Outline
• Introduction
• Definition of terms
• Service Culture: Nigerian Experience
• Covenant University Experience
• Ways to improve Service Culture
• Conclusion
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“Get closer than ever to your customers. So
close, in fact, that you tell them what they need
well before they realize it themselves.”
– Steve Jobs
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Introduction• We live in a world of service.
• Virtually all our interactions involve serving others in one way or another.
• We create value through the services we provide.
• The quality of services we provide distinguishes us and defines our level of accomplishment.
• Organisations thrive not just by its products but by the services it provides to people that need them.
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• Many great organizations in the world, have
leveraged on service to distinguish themselves.
• They have built a culture of service excellence where
everyone is consistently taking more action to create
more value for everyone else.
• The service culture ensures that all employees are
motivated to step up the quality of service they
provide which in turn leads to engaged customers
having a fulfilling experience.
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“Good service is good business”
- Siebel Ad
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What is Service?
“Service… is not what you do, but who you are.
It is a way of living that you need to bring to
everything you do, if you are to bring it to your
customer interactions.”
- Betsy Sanders
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Service is…• The performance of work for
another.
• Taking care of the needs or
concerns of those around us.
• Taking action to create value
for someone else.
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What is Culture?
“For individuals, character is destiny. For
organizations, culture is destiny.”
– Tony Hsieh
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Culture is…• the habits, traditions, and behaviours
of people and groups in an
organization.
• a way of thinking, behaving, or
working that exists in a place or
organization.
• the way of life, especially the general
customs and beliefs, of a particular
group of people at a particular time.
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Service Culture is …• An organizational behaviour that prioritizes customer
service in its goals, decisions, actions, and everyday
operations.
▪ The organization exhibits “a heart for service” – with
customer service being the foundation of its business;
▪ The organization’s activities are all designed and
executed to promote and sustain service delivery – to
both internal and external customers.
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A Strong Service Culture• Puts the customer at the centre of everything we do;
• Champions teamwork and motivation for action;
• Promotes innovation and adds value;
• Develops relationships that last longer and are more
rewarding over time;
• Creates higher levels of confidence and a respectful
workplace;
• Rewards employees who deliver excellent service.
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A Strong Service Culture
• Demands that
▪Employees must be motivated to take a customer-centric approach to their regular duties and work activities.
▪Each employee must be connected emotionally to a world-class service outcome.
▪Customer satisfaction must be the top priority for everyone in the organization.
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Service Culture: The Nigerian Experience• Many corporate and public organizations in Nigeria
do not have a coordinated and consistent model for
excellent customer service delivery.
• This is evident in the unsatisfactory level of service
experienced in many sectors of the economy today –
▪ Resulting in low levels of patronage when compared to
those who view customer service as a major source of
competitive advantage.
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• There is an urgent need for Nigerian organizations to
invest immensely in building customer relationships.
• This will make Nigerian brands more irresistible and
their goods and services competitive in the global
market place.
• Nigerian brands potentially stand to benefit from any
arrangement that would improve the service culture.
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SERVICOM• In March, 2004, the Federal Government of Nigeria
established SERVICOM with a focus on improving the
quality of life of citizens for better development.
• “SERVICOM - Service Compact with All Nigerians”.
• The Compact” states that: “We dedicate ourselves to
providing the basic services to which each citizen is
entitled in a timely, fair, honest, effective and transparent
manner…”
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SERVICOM: Underlying Principles• Affirmation of commitment to the service of the nation.
• Conviction that Nigeria can only realize her full potential if
citizens receive prompt and efficient services from the
state.
• Consideration for the needs and rights of all Nigerians to
enjoy social and economic advancement.
• Dedication to deliver services to which citizens are entitled,
timely, fairly, honestly, effectively and transparently.
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SERVICOM INDEX
• The principal target of SERVICOM is Customer Satisfaction
with emphasis on:
▪ service delivery, timeliness, professionalism, right information
and staff attitude.
• All government institutions, ministries and agencies in Nigeria were
required to establish SERVICOM office and commit to providing
service to the public.
• The efforts have not, however, translated into appreciable
improvement in Nigeria’s service culture.
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DEFINING A SERVICE CULTURE
Service philosophy
or mission
Employee roles
and expectations
Policies
and procedures
Management
supportProducts
and services
Motivators
and rewards
Training
Delivery Systems
Service
Culture
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Covenant University Experience• The University is a knowledge Industry with three
core areas of operations:
▪ Teaching: Knowledge Transfer & Dissemination
▪ Research : Knowledge Acquisition & Development
▪ Community Service: Knowledge Application
• It impacts the society through her
▪ Products - Graduates & Research outputs
▪ Services – Consultancy, Medical, Library, Laboratory, etc.
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Building Strong Service Culture• Service culture is everyone's business.
• Building a strong service culture requires ownership
and engagement by staff at all levels.
• It allows staff to focus on the right things and offer
direct support to staff and students.
• Building a strong service culture is premise on
adopting a continuous focus on refining and
enhancing how we deliver services to our clients.
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Our Clients
• Internal
▪ Students: Academics, Welfare
▪ Staff: Appropriate tools/information to work with, welfare
▪ Parents/Families: Effective communication
• External
▪ Partners
▪ Supervisory bodies
▪ Visitors
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“The customer’s perception is your reality”
– Kate Zabriskie
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Customer Service perception• Reliability: Performing dependably and accurately
• Assurance: Conveying trust and confidence through knowledge of products and services
• Tangibles: Creating an impression through appearance (people, facilities) and equipment (efficient and user-friendly systems)
• Empathy: Communicating caring and individualized attention
• Responsiveness: Helping customers willingly, promptly, and speedily
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What the Customers Want
▪Personal recognition
▪Courtesy
▪Timely service
▪Professionalism
▪Enthusiastic service
▪Empathy
▪Patience
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Improving Service Culture
• Areas that support an effective, efficient, productive
and successful service culture include:
▪ Aligned Goals: Have set goals
▪ Relevant Standards: Code of conducts
▪ Actionable Behaviors: Accountability
▪ Leadership Effectiveness: Management to set the pace
▪ Employee Engagement: All hands on deck
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Ways to Improve Service Culture
• Be transparent
• Recognize and reward valuable contributions
• Cultivate strong coworker relationships
• Embrace and inspire employee autonomy
• Be flexible
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• Communicate purpose and passion
• Promote a team atmosphere
• Give and solicit regular feedback
• Stay true to your core values
• Give culture building the effort it deserves
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Conclusion• Service culture defines the future and indeed the destiny of
any organization.
• ‘Service education’ is the foundation upon which a strong
service culture is built.
• ‘Practice by everyone’ keeps the organization aligned so
that service providers are encouraged and supported, and
service itself is improving.
• This is capped by an active and engaged leadership team -
driving, supporting and role-modeling service.
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