Improving SME Engagement for Third Sector Providers

Strand 1 – Employer involvement in Apprenticeship delivery

Project Focus

"How do we, Third Sector providers, engage with the many SMEs in our local area?”

The Partnership

ELATTBromley by Bow Centre

Just IT

Strategic Aims

To help third sector providers grow the SME apprenticeship market through support and

involvement.

Develop sustainable systems for staff and partners that can continue beyond the project

period.

Project Delivery

Joint SME promotion campaign

Shared sales resource,Shared marketing materials;

Social media; PR; events

Staff Training

8 sales staff learn successful sales techniques, employer needs analysis with ongoing

mentoring;15 delivery staff work together to improve knowledge of future Government changes,

consider how these changes impact their work and suggest workable solutions to

implementation;Improvement targets to evidence impact

What we will produce

Learning Module for Managers 

Increasing SME engagementResearching need, targeting sectors

Planning togetherFacilitating cross-referral of employer leads

Evaluating the joint marketing campaign

Learning Module for Practitioners 

What SMEs need and what prevents take-up Putting SME needs first

Government contextReaching SMEs

‘Selling’ under-represented groups to SMEs

Dissemination workshops

For 25 third sector managers and practitionersSharing lessons learned and embedding into

wider practice.

Impact on learners and employers

45 more SME employers engaged20 more apprenticeship starts from under-

represented groupsSME positive feedback

Provider/employer collaboration