Improving the performance of the Exhibition and Event community

7The annual conference of the Exhibition and Event Association of Australasia

Tuesday, 28 November 2017Welcome Reception

Wednesday, 29 November 2017Conference Day 1Awards for Excellence

Thursday, 30 November 2017Conference Day 2

Celebrating 25 years of service1992 - 2017

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PROGRAM

TUESDAY, 28 NOVEMBER - EEAA 2017 WELCOME RECEPTIONPanorama Room, Metropolis

6.00pm - 6.30pm EEAA Welcome Reception Registration - Panorama Room, Metropolis

6.30pm - 9.00pm EEAA 2017 Welcome Reception - Panorama Room, Metropolis

Note: Melbourne Convention and Exhibition Centre Expansion Update will be holding two special briefings to update EEAA Members on the expansion of the centre. These will be held at the following times:

4.00pm - 5.00pm Tuesday, 28 November and 7.15am - 8.15am Wednesday, 29 November

WEDNESDAY, 29 NOVEMBER - EEAA 2017 CONFERENCE DAY 1Room 219-220, Convention Centre, Melbourne Convention and Exhibition Centre

8.00am - 8.30am EEAA Conference Registration - Conference Centre, Level 2 Foyer

8.30am EEAA 2017 Conference commences - Meeting Room 219-220, Convention Centre

Introduction

Joyce DiMascio, Chief Executive, Exhibition & Event Association of Australasia

Welcome

Host venue: Peter King, Chief Executive Officer, Melbourne Convention & Exhibition Centre

Spiro Anemogiannis, President, Exhibition & Event Association of Australasia

Keynote

Topic - A world view of the exhibition industry

Presenter: Denzil Rankine, Founder and Executive Chairman, AMR International

In this session we explore the challenges facing the sector and what can be done to future-proof it – starting with a review of the models for delivering exhibitions and events. What does transformation look like? What are the models gaining traction? How can the Australian industry grow and prosper when marketplaces are changing so rapidly. Denzil Rankine is one of the world’s leading advisors and analyst working on mergers and acquisitions, and transformation strategies for companies all around the world.

Keynote

Topic - Australia’s economic landscape – risks and opportunities ahead

Presenter: Nicki Hutley, Chief Economist, Urbis

In this session we will hear from one of Australia’s leading economists about factors influencing the Australian economy - global impacts, business and consumer sentiment, government policy. What can our sector expect in the operating environment and what are the risks and opportunities?

Morning tea

Keynote

Topic - Audience Attraction – getting your strategy right

Presenter: Emma Triggs, Founder and Managing Director, The M Agency

Leveraging the best channels to lock people into your events is at the heart of successful marketing for live events. What can we learn from the entertainment industry about tracking insights and turning this into engaging, highly-targeted marketing? How we can ensure that we use the most efficient media channels for all types of live event? In this session, we hear from Emma Triggs, founder of The M Agency, leaders in entertainment and live event marketing in Australia and New Zealand.

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PROGRAM

Keynote

Topic - Trust is the key factor in influencing behaviour - Who do Australian’s trust?

Presenter: Steve Spurr, Chief Executive Officer, Edelman Australia

In this presentation, we will hear the results of the 2017 Edelman Trust Barometer – what it means for business and how we do business. Which communications and marketing channels, people and institutions are most trusted and how do we factor this into our communications and stakeholder strategies for the marketing of events.

Panel

Topic - A Year in Review – Perspectives of Organisers

Panellists:

Robby Clark, Exhibition Director - Industrial Portfolio, Reed Exhibitions Australia

Richard Ireland, Managing Director, Clarion Events Asia

David Longman, General Manager, Diversified Communications Australia

In this panel, our Organisers will comment upon the year past – what were the outcomes and trends? What did the show year look like and what is on the horizon?

Panel

Topic - Meet the 2017 Richard Geddes Young Achiever Nominees

Panellists:

Nina Shand, Accounts Receivable/Payable Supervisor, Diversified Communications Australia

Cathy Hammond, Event Executive, Exhibitions and Trade Fairs

Kiarna Harvey, Marketing & Relationship Manager, National Media

Craig Mather, Onboarding Specialist, Ungerboeck Software International

The Exhibition and Event Industry has many talented young employees who are emerging leaders. In this session, we discuss the challenges and opportunities for our industry with the 2017 Richard Geddes Young Achiever Award nominees.

Lunch

Keynote

Topic - Universal secrets of strategy

Presenter: Rosie Yeo, Strategy Consultant

How do you translate current knowledge and your best guesses about the future into powerful strategies for your organisation? Learn practical steps you can take to move from speculation to effective action, taking your people with you on the journey.

Panel

Topic - A Year in Review – Perspectives of Association Organisers

Panel

Topic - A Year in Review – Perspectives of Suppliers

Comfort break

Keynote

Topic - Australia’s Business Events Story

Presenter: John O’Sullivan, Managing Director, Tourism Australia

Australia has a bright future in Business Events. In this session we will hear what drives Australia’s success in business events – what is at the heart of Tourism Australia’s marketing and trade programs. What is on the horizon? Which markets represent the greatest potential and what do international delegates and organisers value most about Australia’s business events offerings?

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PROGRAM

Briefing

Presenter: Apprenticeship Support Australia

Closing remarks

Spiro Anemogiannis and Joyce DiMascio, Exhibition & Event Association of Australasia

4.30pm EEAA 2017 Conference Day 1 concludes

EEAA 2017 AWARDS FOR EXCELLENCETouring Hall, Museum Spaces, Melbourne Museum

7.00pm - 7.30pm EEAA 2017 Awards for Excellence Pre-dinner drinks - Touring Hall Foyer

7.30pm sharp - 12.00am

EEAA 2017 Awards for Excellence - Touring Hall

THURSDAY, 30 NOVEMBER - EEAA 2017 CONFERENCE DAY 2Room 219-220, Convention Centre, Melbourne Convention and Exhibition Centre

8.30am - 9.30am EEAA Breakfast and Conference Registration - Conference Centre, Level 2 Foyer

Join us for hearty breakfast after the Awards night gala dinner

9.30am EEAA 2017 Conference commences - Meeting Room 219-220, Convention Centre

Welcome

Joyce DiMascio, Chief Executive, Exhibition & Event Association of Australasia

Crisis Management Clinic

Topic - Crisis or Issues Management – a communications roadmap

Presenter: Peter Wilkinson, Wilkinson Group

This is a deep-dive clinic that outlines the communications landscape for effective crisis communications. Are you prepared? In this session participants will learn the strategies for preparing and responding to major issues and incidents and come away with a practical check-list of steps to help prepare and respond.

Sales Clinic

Driving sales: key strategies for results

Presenter: Murray Grimston, Advisory Partner, Miller Heiman Group

Many people come to the exhibition and events industry with no formal sales training – they learn the skills on the job with little understanding of the science of sales In this session, one of Miller Heiman Group’s most experienced practitioners will deliver a practical session to help attendees understand what it takes to succeed in sales and business development.

Strategy and Insights Clinic

Presenter: Denzil Rankine, Founder and Executive Chairman, AMR International

This will be an opportunity to unpack Denzil Rankine’s keynote address and focus on the customer insights his company has amassed from working with exhibition companies in 35 countries around the world.

Marketing using Social Media Clinic

Presenter: Felicity Zadro, Zadro

This is a deep-dive clinic that outlines the communications landscape for effective social media as it relates to our sector. Is your “social” house in order? From basic to more advanced strategies – is what you are doing fit-for-purpose or just creating clutter? In this session participants will learn practical skills, consider what is changing, and also know what to do when things go wrong in the online world.

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PROGRAM

Lunch

Security and Operations Clinic

Facilitator: Leighton Wood, Chief Operating Officer, Melbourne Convention and Exhibition Centre

Presenter: Craig Sheridan APM, Managing Director, Sheridan Consulting Group

In this practical session, you will learn what needs to considered in relation to security at events. This session will address the current security environment including threat levels, the recent Commonwealth legislation regarding obligations in relation to protection of “crowded places” and an action plan you can take back and apply in your business. We’ll also hear from a senior representative of Victoria police on how best to work with local police to keep our events and people safe.

Marketing Optimisation Clinic

Topic - Driving sales: key strategies for results

Presenter: Brad McIntyre, Country Manager - New Zealand, Eventbrite

This is a deep-dive clinic that covers practical ways to drive event registration.

Logistics and Safety Clinic

Facilitator: Jim Pantopolis, General Manager - Australia and New Zealand, Agility Fairs & Events

Presenter: Sharon Friedman, Safety Manager, Melbourne Convention and Exhibition Centre

This is a deep-dive clinic that outlines the fundamentals for creating safe and efficiently run events. What role can organisers, the venue and the contractors all play to ensure our events are delivered without incident and maximising bump-in and bump-out procedures? What efficiencies can be introduced without compromising safety? What efficiencies can be introduced to manage costs without compromising safety and which help to make the exhibitor experience positive?

Stand Design and Experience Clinic

Topic - Stand activations: getting the most out of design

Presenters: Giles Carlyle | Senior Account Manager and Designer, Designteam

Adam Gottlieb, Founder & CEO, TELEPORTIVITY - powered by Worker Clicks

Lauren Stapleton, Director of Sales, Decorative Events & Exhibitions

This is a deep-dive clinic that looks at the changing landscape for effective experience delivery. In this session participants will learn clear strategies for designing and delivering outstanding experiences: How to prepare a brief, how to manage a project, how to design with ROI in mind as well as using new experiences to engage audiences and deliver results in a cost effective manner.

Closing remarks

Spiro Anemogiannis and Joyce DiMascio, Exhibition & Event Association of Australasia

4.30pm EEAA 2017 Conference Day 2 concludes

www.eeaa.com.au

THANK YOU

Throughout the year we receive support to help bring you our year-round program of events, seminars and member services.

The 2017 Conference and the Awards for Excellence are shining examples of the generosity of our Members.

We thank all those who have contributed financially and in-kind to help us deliver all our events.

SUPPORTING PARTNERS

AWARDS FOR EXCELLENCE PARTNERS

WELCOME RECEPTION & CONFERENCE PARTNERS

VENUE PARTNERWELCOME RECEPTION SUPPORTING PARTNERSREGISTRATION PARTNER

VENUE PARTNER REGISTRATION PARTNER

MAJOR PARTNER

VENUE PARTNER CONFERENCE

MAJOR AV PARTNER

PROGRAM PARTNER