improving your website with some tlc webinar, 16 august 2012

7/31/2019 Improving your website with some TLC webinar, 16 August 2012

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Improving your website with some TLC:

a gaggle of usability techniquesStephen Blyth

Connecting Up Inc. webinar

16 August 2012Online

16 August 2012


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Improving your website withsome TLCwww.commonknowledge.net.nz

credit:flickr.com/photos/sven_festersen credit:flickr.com/photos/audralynn

Start from scratch or renovations?!

16 August 2012
http://www.commonknowledge.net.nz/http://www.commonknowledge.net.nz/


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credit: flickr.com/photos/jestermix77

What well cover in the next 50 minutes

Setting the scene

Getting insights from:

a) Web analytics

b) User testing

c) Soliciting feedback

d) Accessibility review

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Who decides?

a. You?

b.Your manager

c. Your committee or

board?

d. Flip a coin?

e. Your audience?

credit: flickr.com/photos/richardatuct

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Websites still rock!!

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Improving your website with

some TLCwww.commonknowledge.net.nz

Where should you give the love?

Get insights from:

a) Web analytics

b) User testing



credit: flickr.com/photos/h_is_for_home

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Web analytics - in a nutshell

What is it?

Purposeful collection

of statistics and

analyse of visitor traffic

Understand visitor

patterns and trends, ie

what visitors do

Whats it good for?

Measurement and

reporting, including

trends, impact of

marketing, where

people come from

Understanding visitor

patterns

Identifying areas for

improvement

No good for

understanding why

Where to start?

Choose a package

(eg Google Analytics,

Yahoo, AWStats)

Decide on key site

goals

Play with metrics

Set up a dashboard

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Get insights from:

a) Web analytics

b) User testing



credit: flickr.com/photos/horiavarlan

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User testing - in a nutshell

What is it?

Getting real users to

undertake real tasks &

observing what they

do

Use paper or graphical

mock-ups, or a

website prior to launch

Recording & analysing

feedback, then setting

priorities for tweaks,

bug fixes or content

additions/ edits

Whats it good for?

Getting an outside

perspective on your

website

Gain insights into why

people visit and what

they do once theyre

there

Where to start?

Next week in the

hallway

5 is the magic

number

Lots of commons

sense free guidance

material out there

The hard bit is

interpreting results

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Youveheardthatyoumightbeabletoget

moneyforyourcommunityorganisat

ion.Where

wouldyougotofindout?

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A great

starting

place

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Get insights from:

a) Web analytics

b) User testing



credit: flickr.com/photos/uk_parliament

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Avinash Kaushiks questions?

What is the purpose of your visit to our website

today?

Were you able to complete your task today?

If you were not able to complete your task today,

why not?

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Soliciting feedback - in a nutshell

What is it?

Asking for feedback

from visitors

About the whole site ingeneral, or sometimes

just pages or sections

Short or long surveys,

or just use smiley

faces

Whats it good for?

Understanding why

people visit your

website

Getting a sense of the

level of visitor

satisfaction

Collecting some

demographic info

Recruiting people for

more in-depth

research

Where to start?

Deciding on the

questions you want to

ask -keep it short!

Learning about pros &

cons of the different

ways of asking for

feedback, eg pop-up,

embedded, etc

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Get insights from:

a) Web analytics

b) User testing



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Accessibility testing scenario!1. Scope things out

2. Design and prepare tasks for participants to emulate a real visit

3. Carry out the accessibility testing with users with a range ofdisabilities - visually impaired (screen reader users), partially sighted

(screen magnifier users), dyslexic, learning difficulties, motor

impaired, elderly.

4.Testing participants record their everything theyre doing, impressions,and bugbears.

5. Analyse and prioritise the findings.

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Accessibility review - in a nutshell

What is it?

Practical tests to

identify any barriers

people may have to

using your website

Conduct one yourself

or pay an expert

Some common

accessibility errors canbe identified by a

machine test, others

need real users

Whats it good for?

Finding faults that

prevent some users

from seeing or

understanding your

website content

Identifying usability

tweaks that will benefit

all visitors

Where to start?

Run an accessibility

test or two on your

website

Ask for feedback from

within your

community or visitors

Agree on accessibility

standards, plan fortesting within a set

timeframe

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credit:flickr.com/photos/lou credit:flickr.com/photos/rawhu

Time for the rubber to hit the road

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Time for the rubber to hit the road

How often?

Next week

Accessibility checklist

MonthlyWeb analytics

Bi-monthly

User testing

When its time to

change or if you have

big doubts

User feedback

Accessibility test

Provisos

You have time and

budget for tweaks

Your developer hastime allocated to make

tweaks (if applicable)

Your organisation is

ready to take action on

any tweaks needed

Accessibility principles

are accepted

First steps?

Get Google Analytics

or similar (if you dont

already have it)

Read about

accessibility principles

and challenges

Be realistic, but plan to

do something eachmonth

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My TLC resources

http://commonknowledge.net.nz/free-resources/connecting-up-tlc-webinar/

http://delicious.com/sablyth/webanalytics

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improving your website with some tlc webinar, 16 august 2012

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