Improving Your Website’s UX: Your Questions Answered Julie Grundy, Melissa Eggleston, Marjorie Sample

D U R H A M

What is User Experience? User experience is the way a person feels about using a product, system or service. “User experience is a discipline focused on designing the end-to-end experience of a certain product.”

- Rui Barroca, Product Designer

- Courtesy of Rui Barroca, Product Designer

UX Design User Experience Design (UXD or UED or XD) is the process of enhancing user satisfaction by improving the usability, accessibility, and pleasure provided in the interaction between the user and the product.

- https://en.wikipedia.org/wiki/User_experience_design

Why does UX matter?

- Fast Company Design article http://www.fastcodesign.com/1669283/dollars-and-

sense-the-business-case-for-investing-in-ui-design

- Google Research, https://www.thinkwithgoogle.com/intl/en-gb/research-study/what-users-

want-most-from-mobile-sites-today/

- Walker Report, http://www.walkerinfo.com/customers2020/

But if you find UX confusing, you’re in the club!

UX Job Titles Different job titles: •  UX Designer •  Information Architect •  Experience Designer •  Interaction Designer •  UX Strategist •  Creative Director •  UI Designer •  UX Researcher •  Product Designer •  UX Specialist

Great resource: http://www.uxbeginner.com/how-to-navigate-the-ocean-of-ux-job-titles

In the future... who knows?

User Research

UX without user research is not UX. - Nielsen Norman Group

- Courtesy of Chris Kobar

- Courtesy of Chris Kobar

Research is involved in every phase except for “build & deploy.”

Get rid of your gut

- Photo courtesy of Tim Mathews http://healthfitnesstopics.com/nutrition-and-diet-topics/get-rid-of-your-belly-fat-in-just-few-days.html

Project Examples with UX

Using Usability Tests to

Influence Design

A Good Starter Book

Your turn: ask us anything!

D U R H A M