Impulse Entertainment2010-2011

Company Description• C Corporation

• Founded on November 1, 2007

• Past: Teen Night Club

• Current: “Go Green Campaign”

• Awesome DJs (DJs are sub-contracted)

• Spectacular Staging Equipment

• Lighting Equipment (Includes LED Lighting)

• Cutting Edge BOSE -Sound Equipment

Marketing Plan - Products

Bakersfield Trade Fair Special $ 500Intermediate Package $ 1,000Dance Package $ 2,500Special Effects Package $ 3,500Time to Party Package $ 4,500Ultimate Party Package $ 6,000Spectacular Impulse Package $12,000Customizable Products:Staging: $ 40 per sq. ft.DJ: $ 75+ per hourSound (speakers): $ 200 per

dayLED Lighting: $ 175 per

day(Varies based on

wattage)

Marketing Plan - PricingPrice Range: $500- 12,000

Physical Placement

• 7800 Meany Avenue, Bakersfield, CA.• Additional Warehouse.

Marketing Plan

Marketing PlanMarket Placement

• Freestyle and Jesus Shack are real world competition.

• Impulse Entertainment a virtual company placed in the “Real World” production market.

43%

36%

21%

Real World Placement Chart

FreestyleImpulseJesus Shack

Marketing Plan

Promotion:

Facebook and Twitter

Chamber of Commerce

Bakersfield Business Conference

Direct Marketing

Constant Contact Email

Online Website

• Half of our Virtual Enterprise loan paid

• Additional box trucks for more events

• Trucks fitted with natural gas engines in partnership with virtual company Natural Gas Conversion

Balance Sheet

Goal for the Year:

• $2 million in sales

Gross Profit Margin

• 52% 2010-2011

Income Statement

Intermediate Package

Dance Package

Special Effects Package

Time To Party Package

Ultimate Party Package

Spectacular Impulse Package

2010-2011 2011-2012 2012-2013

-$500,000.00

$0.00

$500,000.00

$1,000,000.00

$1,500,000.00

$2,000,000.00

$2,500,000.00

$3,000,000.00

Revenue

Cost of Goods Sold

Gross Revenue

Monthly Expenses

Net In-comeAfter Tax Income

Actual and Three Year Projection

Actual

Current Outstanding cash balance of $619,342.00

Cyclical income:• Fall and Spring are our busy months

Novem

ber

Decem

ber

Janu

ary

Febr

uary

Mar

ch

April

$0.00$100,000.00$200,000.00$300,000.00$400,000.00$500,000.00$600,000.00$700,000.00$800,000.00$900,000.00

$1,000,000.00

Cost of Goods Sold

Income

Cash Flow