impulsive buying trends in pakistan
DESCRIPTION
TRANSCRIPT
![Page 1: Impulsive Buying Trends in Pakistan](https://reader033.vdocuments.net/reader033/viewer/2022061222/54c119d54a79590d658b458d/html5/thumbnails/1.jpg)
Powerpoint TemplatesPage 1
Impulsive Buying
Rehan Barkat – 8369Raheel Rauf – 8447Jazib Ali – 8192Maaz Ismail – 7192M. Khurrum Qureshi - 8232
![Page 2: Impulsive Buying Trends in Pakistan](https://reader033.vdocuments.net/reader033/viewer/2022061222/54c119d54a79590d658b458d/html5/thumbnails/2.jpg)
Powerpoint TemplatesPage 2
What is Impulsive Buying?
• Spur of the moment, unplanned decision to buy, made justbefore a purchase.• Such purchases ranges from small (chocolate, clothing, magazines) to substantially large (jewelry, vehicle, work of art) purchases.
![Page 3: Impulsive Buying Trends in Pakistan](https://reader033.vdocuments.net/reader033/viewer/2022061222/54c119d54a79590d658b458d/html5/thumbnails/3.jpg)
Powerpoint TemplatesPage 3
Factors, Effecting Impulsive Buying
• Characteristics of a consumer
• In-store purchase environment
• Situation factors
• Characteristics of goods
![Page 4: Impulsive Buying Trends in Pakistan](https://reader033.vdocuments.net/reader033/viewer/2022061222/54c119d54a79590d658b458d/html5/thumbnails/4.jpg)
Powerpoint TemplatesPage 4
Factors, Effecting Impulsive Buying
Characteristics of a consumer:
• Age• Sex• Culture• Mood • Tendency to Materialism• Enjoy Buying• Tendency to buy impulsively
![Page 5: Impulsive Buying Trends in Pakistan](https://reader033.vdocuments.net/reader033/viewer/2022061222/54c119d54a79590d658b458d/html5/thumbnails/5.jpg)
Powerpoint TemplatesPage 5
Factors, Effecting Impulsive Buying
Peculiarities of Purchase Environment:
•Store Layout•Staff•Store Atmosphere•Store Type
![Page 6: Impulsive Buying Trends in Pakistan](https://reader033.vdocuments.net/reader033/viewer/2022061222/54c119d54a79590d658b458d/html5/thumbnails/6.jpg)
Powerpoint TemplatesPage 6
Factors, Effecting Impulsive Buying
Situation factors:
• Time
• Examination of Goods
• Means
• Influence Groups
Characteristics of goods:
• Category of goods• Price• Symbolic Meaning of goods
![Page 7: Impulsive Buying Trends in Pakistan](https://reader033.vdocuments.net/reader033/viewer/2022061222/54c119d54a79590d658b458d/html5/thumbnails/7.jpg)
Powerpoint TemplatesPage 7
Research Objective
• To analyze Consumer Buying trends which prompt impulsive buying.
• To identify the ambiance difference of stores changing consumer buying trend.
• To study whether purchase intentions are influenced by factors such as the gender of the shopper, presence of a shopping list, the number of products purchased and the size of the grocery bill.
![Page 8: Impulsive Buying Trends in Pakistan](https://reader033.vdocuments.net/reader033/viewer/2022061222/54c119d54a79590d658b458d/html5/thumbnails/8.jpg)
Powerpoint TemplatesPage 8
Hypothesis
• Main stimuli having influence on impulsive purchasing is attractive goods, discounts and attractive promotion.
![Page 9: Impulsive Buying Trends in Pakistan](https://reader033.vdocuments.net/reader033/viewer/2022061222/54c119d54a79590d658b458d/html5/thumbnails/9.jpg)
Powerpoint TemplatesPage 9
Research Design
A quantitative design was used for this study. It generally involves the collection of primary data from large numbers of individuals with the intention of projecting the results to a wider population. It includes experiments, surveys and content analysis. Since the aim of the study was to generalize on the impulsivity of consumer based on the representative sample, a quantitative method was deemed suitable.
![Page 10: Impulsive Buying Trends in Pakistan](https://reader033.vdocuments.net/reader033/viewer/2022061222/54c119d54a79590d658b458d/html5/thumbnails/10.jpg)
Powerpoint TemplatesPage 10
Research Method
Research participants :
Sample size : 200 people
Target respondent : Urban population
City : Karachi
Gender : Male/Female
Occupation : Students, Housewives and Working Class
Age : 16 – 45 years
![Page 11: Impulsive Buying Trends in Pakistan](https://reader033.vdocuments.net/reader033/viewer/2022061222/54c119d54a79590d658b458d/html5/thumbnails/11.jpg)
Powerpoint TemplatesPage 11
Research Method
Research participants :
![Page 12: Impulsive Buying Trends in Pakistan](https://reader033.vdocuments.net/reader033/viewer/2022061222/54c119d54a79590d658b458d/html5/thumbnails/12.jpg)
Powerpoint TemplatesPage 12
Research Method
Measuring instruments :
A questionnaire divided into 2 sections was used to collect data from respondents. To standardize responses, a close ended questionnaire was used. Using this close ended questionnaire also ensured easy analysis of data. The first part of the questionnaire contained questions which were aimed at assessing material characteristics of impulsive buying in consumers. The second section Contained questions to measure the likelihood of impulsive buying in retail supermarkets as a result of the various factors.
![Page 13: Impulsive Buying Trends in Pakistan](https://reader033.vdocuments.net/reader033/viewer/2022061222/54c119d54a79590d658b458d/html5/thumbnails/13.jpg)
Powerpoint TemplatesPage 13
Analysis
![Page 14: Impulsive Buying Trends in Pakistan](https://reader033.vdocuments.net/reader033/viewer/2022061222/54c119d54a79590d658b458d/html5/thumbnails/14.jpg)
Powerpoint TemplatesPage 14
Analysis
![Page 15: Impulsive Buying Trends in Pakistan](https://reader033.vdocuments.net/reader033/viewer/2022061222/54c119d54a79590d658b458d/html5/thumbnails/15.jpg)
Powerpoint TemplatesPage 15
Analysis
![Page 16: Impulsive Buying Trends in Pakistan](https://reader033.vdocuments.net/reader033/viewer/2022061222/54c119d54a79590d658b458d/html5/thumbnails/16.jpg)
Powerpoint TemplatesPage 16
Analysis
![Page 17: Impulsive Buying Trends in Pakistan](https://reader033.vdocuments.net/reader033/viewer/2022061222/54c119d54a79590d658b458d/html5/thumbnails/17.jpg)
Powerpoint TemplatesPage 17
Analysis
![Page 18: Impulsive Buying Trends in Pakistan](https://reader033.vdocuments.net/reader033/viewer/2022061222/54c119d54a79590d658b458d/html5/thumbnails/18.jpg)
Powerpoint TemplatesPage 18
Analysis
![Page 19: Impulsive Buying Trends in Pakistan](https://reader033.vdocuments.net/reader033/viewer/2022061222/54c119d54a79590d658b458d/html5/thumbnails/19.jpg)
Powerpoint TemplatesPage 19
Analysis
![Page 20: Impulsive Buying Trends in Pakistan](https://reader033.vdocuments.net/reader033/viewer/2022061222/54c119d54a79590d658b458d/html5/thumbnails/20.jpg)
Powerpoint TemplatesPage 20
Analysis
![Page 21: Impulsive Buying Trends in Pakistan](https://reader033.vdocuments.net/reader033/viewer/2022061222/54c119d54a79590d658b458d/html5/thumbnails/21.jpg)
Powerpoint TemplatesPage 21
Analysis
![Page 22: Impulsive Buying Trends in Pakistan](https://reader033.vdocuments.net/reader033/viewer/2022061222/54c119d54a79590d658b458d/html5/thumbnails/22.jpg)
Powerpoint TemplatesPage 22
Analysis
![Page 23: Impulsive Buying Trends in Pakistan](https://reader033.vdocuments.net/reader033/viewer/2022061222/54c119d54a79590d658b458d/html5/thumbnails/23.jpg)
Powerpoint TemplatesPage 23
Analysis
![Page 24: Impulsive Buying Trends in Pakistan](https://reader033.vdocuments.net/reader033/viewer/2022061222/54c119d54a79590d658b458d/html5/thumbnails/24.jpg)
Powerpoint TemplatesPage 24
Analysis
![Page 25: Impulsive Buying Trends in Pakistan](https://reader033.vdocuments.net/reader033/viewer/2022061222/54c119d54a79590d658b458d/html5/thumbnails/25.jpg)
Powerpoint TemplatesPage 25
Analysis
![Page 26: Impulsive Buying Trends in Pakistan](https://reader033.vdocuments.net/reader033/viewer/2022061222/54c119d54a79590d658b458d/html5/thumbnails/26.jpg)
Powerpoint TemplatesPage 26
Analysis
![Page 27: Impulsive Buying Trends in Pakistan](https://reader033.vdocuments.net/reader033/viewer/2022061222/54c119d54a79590d658b458d/html5/thumbnails/27.jpg)
Powerpoint TemplatesPage 27
Analysis
![Page 28: Impulsive Buying Trends in Pakistan](https://reader033.vdocuments.net/reader033/viewer/2022061222/54c119d54a79590d658b458d/html5/thumbnails/28.jpg)
Powerpoint TemplatesPage 28
Analysis
![Page 29: Impulsive Buying Trends in Pakistan](https://reader033.vdocuments.net/reader033/viewer/2022061222/54c119d54a79590d658b458d/html5/thumbnails/29.jpg)
Powerpoint TemplatesPage 29
Analysis
![Page 30: Impulsive Buying Trends in Pakistan](https://reader033.vdocuments.net/reader033/viewer/2022061222/54c119d54a79590d658b458d/html5/thumbnails/30.jpg)
Powerpoint TemplatesPage 30
Analysis
![Page 31: Impulsive Buying Trends in Pakistan](https://reader033.vdocuments.net/reader033/viewer/2022061222/54c119d54a79590d658b458d/html5/thumbnails/31.jpg)
Powerpoint TemplatesPage 31
Analysis
![Page 32: Impulsive Buying Trends in Pakistan](https://reader033.vdocuments.net/reader033/viewer/2022061222/54c119d54a79590d658b458d/html5/thumbnails/32.jpg)
Powerpoint TemplatesPage 32
Analysis
![Page 33: Impulsive Buying Trends in Pakistan](https://reader033.vdocuments.net/reader033/viewer/2022061222/54c119d54a79590d658b458d/html5/thumbnails/33.jpg)
Powerpoint TemplatesPage 33
Analysis
![Page 34: Impulsive Buying Trends in Pakistan](https://reader033.vdocuments.net/reader033/viewer/2022061222/54c119d54a79590d658b458d/html5/thumbnails/34.jpg)
Powerpoint TemplatesPage 34
Analysis
![Page 35: Impulsive Buying Trends in Pakistan](https://reader033.vdocuments.net/reader033/viewer/2022061222/54c119d54a79590d658b458d/html5/thumbnails/35.jpg)
Powerpoint TemplatesPage 35
Analysis
![Page 36: Impulsive Buying Trends in Pakistan](https://reader033.vdocuments.net/reader033/viewer/2022061222/54c119d54a79590d658b458d/html5/thumbnails/36.jpg)
Powerpoint TemplatesPage 36
Analysis
![Page 37: Impulsive Buying Trends in Pakistan](https://reader033.vdocuments.net/reader033/viewer/2022061222/54c119d54a79590d658b458d/html5/thumbnails/37.jpg)
Powerpoint TemplatesPage 37
Analysis
![Page 38: Impulsive Buying Trends in Pakistan](https://reader033.vdocuments.net/reader033/viewer/2022061222/54c119d54a79590d658b458d/html5/thumbnails/38.jpg)
Powerpoint TemplatesPage 38
Analysis
![Page 39: Impulsive Buying Trends in Pakistan](https://reader033.vdocuments.net/reader033/viewer/2022061222/54c119d54a79590d658b458d/html5/thumbnails/39.jpg)
Powerpoint TemplatesPage 39
Analysis
![Page 40: Impulsive Buying Trends in Pakistan](https://reader033.vdocuments.net/reader033/viewer/2022061222/54c119d54a79590d658b458d/html5/thumbnails/40.jpg)
Powerpoint TemplatesPage 40
Analysis
![Page 41: Impulsive Buying Trends in Pakistan](https://reader033.vdocuments.net/reader033/viewer/2022061222/54c119d54a79590d658b458d/html5/thumbnails/41.jpg)
Powerpoint TemplatesPage 41
Recomendations
Stimuli having influence on impulsive purchasing. Trying to ascertain what stimuli effect impulsive purchasing in the process of the research appeared that the main stimuli determining consumers’ behavior to impulsive purchasing were pleasing goods, goods with discount and attractive advertising. The research results showed that consumer’s behavior of impulsive purchasing is often: over 70 percent of respondents have ever bought impulsively; especially it can be said about food, clothing. Consumers are stimulated most of all to buy impulsively attractive goods and marketing stimuli such as discounts and sales.