imr weekly vehicle maintenance monitor...20.2% 19.9% 16.0% 22.1% 18.5% 26.4% 19.2% 21.1% 21.1% 31.1%...
TRANSCRIPT
Weekly Vehicle Maintenance MonitorWeek Beginning: July 27th, 2020
Wave 3
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Table of Contents
Overview- Dashboard……………………………………….………………..4- Weekly Highlights……………………..…………..............5
Maintenance- Maintenance Performed Last Week………………..…7
- % of vehicles who had maintenance performed last week- % of households with maintenance performed as DIY- Channel Share- % of households performing repair as first time DIY
- Channel Share – Last Week Maintenance……….....8
- Delayed Maintenance…….………………………………...10- % of vehicles that had maintenance delayed
- % of delayed maintenance intended to be performed as DIY- Channel Share Intention- % of households intending to repair as first time DIY
- Channel Share – Delayed Maintenance……………11
Vehicle Maintainer Attitudes & Perceptions- Vehicle Maintainer Driving Habit Perceptions…..12
- Vehicle maintainer’s impression of driving habits - Trend
- Vehicle maintainer’s impression of driving habits - Rurality- Vehicle maintainer’s impression of driving habits - Region
- Vehicle Maintenance Sentiment…….………….……..13- Vehicle maintenance sentiment - Total
- Vehicle maintenance sentiment – Region- Risk of COVID-19 exposure – Total- Risk of COVID-19 exposure - Region
- Vehicle Maintainer's Pandemic Perceptions……..14- Vehicle maintainer’s pandemic perceptions - Trend
- Vehicle maintainer’s pandemic perceptions - Rurality- Vehicle maintainer’s pandemic perceptions - Region
- Vehicle Maintainer's Economic Perceptions………17- Vehicle maintainer’s economic perceptions - Trend
- Vehicle maintainer’s economic perceptions - Rurality- Vehicle maintainer’s economic perceptions – Region- Vehicle maintainer’s economic perceptions – Generations
Sentiment/Attitude Trends- Sentiment Toward Repair/Maintenance…………..19- COVID Exposure Risk Sentiment…….………….……..22
Appendix- Methodology……………………………………………….…..25- Weekly Vehicle Maintenance Monitor Topics…...26- Parts, Services & Chemicals Tracked…….…………..27
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Dashboard: This Week (July 27, 2020 – August 2, 2020) vs. Last Week
HHLDs PerformingMaintenance
36% 12%
DelayedMaintenance
29%
NewDIYers
19% ----
33.1%
66.9%
DIY
DIFM
Installation Method
2%
18.0%
82.0%
New Car Dealer
Aftermarket
DIFM Channel Share Shifts
50.6%
21.5%
21.7%
Auto PartsRetailers
Mass Merchants
eTailers
DIY Channel Share Shifts (select channels)
2%
Top 2 Box“Likely”
If a vehicle in your hhld needed maintenance\repair today, would you:
Perform the maintenance/repair yourself even if you’ve never done it before
Look for the least expensive option for maintenance/repair
Purchase parts from online only sources (like Amazon, eBay, RockAuto, etc)
Pay more for higher quality, longer lasting automotive parts
Research auto parts brands
Research reviews for vehicle repair shops
Take advantage of a financing option for a major or costly repair(s)*
Choose a repair shop that offers a ‘touchless’ customer experience*
Accept an appointment in the future for your vehicle’s next scheduled maintenance*
2%
Top 2 Box“Worried”
How worried are you about:
Taking my vehicle to a repair shop for service
Shopping in-store at an auto parts retailer (AutoZone, Advance, O’Reillys, etc)
Shopping in-store at a discount\mass-merchant (Walmart, Target, Costco, etc)
Travelling on public transportation
Travelling via Ride Sharing (Uber, Lyft, etc)
100%
0%
50%
17%
Driving More than Last Week
3%
100%
0%
50%
38%
Economy is Doing Better
100%
0%
50%
22%
COVID in U.S. Getting Better
1%
100%
0%
50%
80%
COVID - Worried @ Getting
6%
2%
10%
1%
1%
3%
1%
1%
----
----
----
----
3%
----
6%
*Data available starting W4
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This Week’s Highlights (July 27, 2020 – August 2, 2020)
▪ DIY channel share among auto parts retailers increased roughly 10% from last week. Conversely,households performing maintenance dropped about 12% from last week.
▪ Among vehicles reported in the survey, 36.3% had some sort of maintenance/repair done over thepast week. Among those households, 33.1% performed those repairs as DIYers. Additionally, 18.8%of those DIYers reported being first time DIYers.
▪ Among vehicles reported in the survey, 29.1% had some sort of maintenance/repair delayed overthe past week. Among those households, 27.9% intended to perform those repairs as DIYers.Additionally, 22.1% of those consumers that intended to be DIYers reported being first time DIYers.
▪ 16.8% of consumers reported driving more over the past week which is about a 3% decline from theprevious week (20.1% in W2). However, 23.9% of consumers in urban neighborhoods reporteddriving more over the past week which is 7.1% higher than the national average.EXAMPLE
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Last Week Maintenance
Full Service Market Research for the Automotive Industry
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39.4%
47.8%
36.3%35.8%
48.2%
35.3%
41.0%
51.1%
37.2%34.2%
40.4%
33.3%
43.2%
50.2%
38.1%
7/13/20 (W1) W2 W3
Total West Northeast Midwest South
% of Vehicles with Maintenance\Repairs Performed Last Week
© IMR Inc. WEEKLY VMM, JULY 27 - AUGUST 2, 2020
47.1%
34.5% 33.1%
45.3%
37.9%
28.5%
44.8%
30.5%
34.1%
44.2%
28.7%
33.6%
50.0%
36.6% 34.8%
7/13/20 (W1) W2 W3
Total West Northeast Midwest South
% of Maintenance\Repairs Performed as DIY
© IMR Inc. WEEKLY VMM, JULY 27 - AUGUST 2, 2020
7
Maintenance Performed Last Week
15.6% 18.4% 18.8%
11.1%18.7% 20.9%
15.4%
18.2% 20.7%
14.9%11.3%
15.8%
18.1% 22.5%18.3%
7/13/20 (W1) W2 W3
Total West Northeast Midwest South
% of Respondents as First Time DIYers
© IMR Inc. WEEKLY VMM, JULY 27 - AUGUST 2, 2020
Total%
Millennial%
Gen X%
Boomer%
Silent%
% of Households Performing Repair as DIY for First Time 18.8 31.3 14.0 2.2 8.9
© IMR Inc. WEEKLY VMM, JULY 27 - AUGUST 2, 2020
% of Respondents as First Time DIYers
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Maintenance Performed Last Week – Channel Share
DIY Channel Share Total West Northeast Midwest South
Channel W1%
W2%
W3%
W1%
W2%
W3%
W1%
W2%
W3%
W1%
W2%
W3%
W1%
W2%
W3%
Auto Parts Retailer 50.8 40.5 50.6 53.2 40.0 50.0 59.5 38.2 64.1 53.6 57.5 47.7 47.0 37.6 47.3
Discount Store-Mass Merchandiser
22.8 27.3 21.5 23.4 24.8 21.4 11.9 32.7 25.6 23.2 25.0 22.7 25.3 27.7 19.6
Online Parts Sources 13.8 18.0 16.0 17.0 21.0 14.3 11.9 23.6 10.3 5.4 2.5 9.1 16.3 17.9 21.4
Auto Parts Wholesaler 8.0 11.8 10.5 4.3 12.4 14.3 14.3 5.5 0.0 7.1 10.0 15.9 7.8 13.9 10.7
Other 4.5 2.4 1.3 2.1 1.9 0.0 2.4 0.0 0.0 10.7 5.0 4.5 3.6 2.9 0.9
DIFM Channel Share Total West Northeast Midwest South
Channel W1%
W2%
W3%
W1%
W2%
W3%
W1%
W2%
W3%
W1%
W2%
W3%
W1%
W2%
W3%
New\Used Car Dealer 21.1 18.9 18.0 18.4 19.7 16.4 27.1 20.4 26.4 23.6 16.1 18.6 19.3 13.8 15.3
Auto Parts Retailer 20.2 17.4 23.6 23.2 17.2 24.2 22.0 15.2 29.6 18.8 16.6 15.0 19.3 14.0 24.7
Quick Lube Specialist 13.7 14.3 12.6 11.2 13.6 15.8 8.5 10.9 7.2 14.6 18.1 9.3 15.6 10.8 14.6
Independent Repair Shop 14.7 16.3 15.9 13.6 11.5 18.8 24.6 15.2 12.0 13.2 18.7 15.7 12.8 14.0 15.9
Discount Store-Mass Merchandiser
11.9 14.8 12.3 9.6 10.4 7.9 6.8 12.3 11.2 13.9 11.4 14.3 13.3 15.0 14.3
Tire Dealer 6.5 6.3 6.8 5.6 4.3 6.1 5.1 7.1 4.0 4.2 5.2 11.4 7.9 8.0 6.2
National Repair Chain 4.2 5.3 3.4 4.8 5.7 7.3 0.8 4.7 1.6 2.1 4.1 5.0 5.6 6.2 1.3
Repair Specialist 3.7 3.8 3.8 7.2 7.5 1.2 2.5 4.3 4.0 4.2 2.6 5.7 2.8 6.0 4.2
Collision Repair Shop 1.3 2.3 2.3 3.2 3.9 1.8 0.0 2.4 3.2 0.7 4.1 3.6 1.4 6.0 1.6
Other 2.8 0.6 1.4 3.2 3.9 0.6 2.5 4.3 0.8 4.9 0.5 1.4 2.1 3.7 1.9
© IMR Inc. WEEKLY VMM, JULY 27 - AUGUST 2, 2020
© IMR Inc. WEEKLY VMM, JULY 27 - AUGUST 2, 2020
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Delayed Maintenance
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24.7% 27.5%
29.1%
23.6%26.6% 26.4%
24.6% 26.1% 27.4%
22.7%25.7%
26.9%
26.4%
29.9%
32.6%
7/13/20 (W1) W2 W3
Total West Northeast Midwest South
% of Vehicles Delaying Maintenance
© IMR Inc. WEEKLY VMM, JULY 27 - AUGUST 2, 2020
26.5%29.3% 27.9%
25.6% 25.8% 27.2%26.9%
31.1% 32.6%
17.4%
28.7%25.4%
31.0% 30.5%
27.6%
7/13/20 (W1) W2 W3
Total West Northeast Midwest South
% of Delayed Maintenance Intended to be Performed as DIY
© IMR Inc. WEEKLY VMM, JULY 27 - AUGUST 2, 2020
10
Delayed Maintenance
14.1% 24.6% 22.8%
10.6% 23.0% 24.4%
13.2%23.5% 21.2%
13.5% 19.2%21.2%
16.5% 29.3% 23.5%
7/13/20 (W1) W2 W3
Total West Northeast Midwest South
% of Respondents Intending to Repair as DIY For First Time
© IMR Inc. WEEKLY VMM, JULY 27 - AUGUST 2, 2020
Total%
Millennial%
Gen X%
Boomer%
Silent%
% of Households Performing Repair as DIY for First Time 22.8 33.8 17.9 6.9 17.8
© IMR Inc. WEEKLY VMM, JULY 27 - AUGUST 2, 2020
% of Respondents Intending to repair as DIY For First Time
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Delayed Maintenance – Channel Share Intention
DIY Channel Share Intention
Total West Northeast Midwest South
Channel W1%
W2%
W3%
W1%*
W2%
W3%*
W1%*
W2%*
W3%
W1%*
W2%*
W3%*
W1%
W2%
W3%
Auto Parts Retailer 48.0 42.9 39.2 50.0 36.4 34.5 40.0 52.2 51.7 50.0 57.6 42.9 49.3 37.0 35.0
Discount Store-Mass Merchandiser
21.3 27.1 23.5 16.7 24.2 20.7 30.0 21.7 20.7 20.0 21.2 21.4 20.3 32.1 26.3
Online Parts Sources 18.1 21.8 21.7 16.7 27.3 24.1 20.0 21.7 17.2 15.0 15.2 17.9 18.8 22.2 23.8
Auto Parts Wholesaler 6.3 7.1 13.3 0.0 12.1 20.7 5.0 4.3 3.4 10.0 3.0 17.9 7.2 7.4 12.5
Other 6.3 1.2 2.4 16.7 0.0 0.0 5.0 0.0 6.9 5.0 3.0 0.0 4.3 1.2 2.5
DIFM Channel Share Intention
Total West Northeast Midwest South
Channel W1%
W2%
W3%
W1%
W2%
W3%
W1%
W2%
W3%
W1%
W2%
W3%
W1%
W2%
W3%
New\Used Car Dealer 16.5 15.3 15.7 27.1 19.0 17.8 20.9 12.9 21.1 10.7 18.7 14.6 13.4 13.1 13.7
Auto Parts Retailer 20.1 17.6 18.5 16.5 20.3 15.5 25.6 16.8 25.3 22.3 20.1 19.9 18.3 15.6 16.9
Quick Lube Specialist 11.0 17.0 16.1 11.8 15.7 17.8 11.6 21.8 13.7 7.8 16.4 13.2 12.1 16.5 17.6
Independent Repair Shop 19.1 18.8 19.6 21.2 13.7 24.0 19.8 23.8 16.8 22.3 19.4 17.9 16.5 19.3 19.5
Discount Store-Mass Merchandiser
9.6 12.0 10.9 7.1 6.5 7.0 4.7 6.9 9.5 13.6 14.9 8.6 10.7 14.8 14.0
Tire Dealer 9.8 6.5 8.5 5.9 8.5 8.5 5.8 3.0 2.1 11.7 3.0 14.6 12.1 8.0 7.5
National Repair Chain 4.2 4.9 4.1 1.2 7.2 3.9 3.5 6.9 0.0 5.8 1.5 4.6 4.9 4.5 5.2
Repair Specialist 5.4 3.9 3.1 2.4 5.2 4.7 4.7 1.0 5.3 1.0 3.0 2.0 8.9 4.5 2.3
Collision Repair Shop 1.8 3.6 2.1 2.4 3.9 0.0 0.0 5.0 2.1 1.0 3.0 2.6 2.7 3.4 2.6
Other 2.4 0.4 1.5 4.7 0.0 0.8 3.5 2.0 4.2 3.9 0.0 2.0 0.4 0.3 0.7
*Small Sample Size
© IMR Inc. WEEKLY VMM, JULY 27 - AUGUST 2, 2020
© IMR Inc. WEEKLY VMM, JULY 27 - AUGUST 2, 2020
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Vehicle Maintainer Attitudes & Perceptions
Full Service Market Research for the Automotive Industry
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Vehicle Maintainer Driving Habit Perceptions
12.4%20.1% 16.8%
33.2%30.8% 32.7%
54.5%49.1% 50.4%
7/13/20 (W1) W2 W3
Driving More Driving Less Driving the Same
Compared to one week ago, would you say this week you are:
© IMR Inc. WEEKLY VMM, JULY 27 - AUGUST 2, 2020
Vehicle Maintainer’s Impression of their Driving Habits
Vehicle Maintainer’s Impression of their Driving Habits
Compared to one week ago, would you say this week you are:
Total%
West%
Northeast%
Midwest%
South%
Driving More 16.8 17.8 14.5 12.2 20.0
Driving Less 32.7 32.4 33.2 28.8 34.8
Driving the Same 50.4 49.8 52.3 59.0 45.2
© IMR Inc. WEEKLY VMM, JULY 27 - AUGUST 2, 2020
Vehicle Maintainer’s Impression of their Driving Habits
Compared to one week ago, would you say this week you are:
Total%
Urban%
Suburban%
Rural%
Driving More 16.8 23.9 15.4 9.3
Driving Less 32.7 31.1 33.0 34.7
Driving the Same 50.4 45.0 51.7 56.0
© IMR Inc. WEEKLY VMM, JULY 27 - AUGUST 2, 2020
11.1%
19.6%17.8%
12.1%
18.7%
14.5%12.6%
16.4%
12.2%12.9%
23.3%
20.0%
7/13/20 (W1) W2 W3
West Northeast Midwest South
Vehicle Maintainer’s Impression of their Driving Habits
Compared to one week ago, would you say this week you are (Driving More)
© IMR Inc. WEEKLY VMM, JULY 27 - AUGUST 2, 2020
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13.8%
19.0%
14.8%
18.7%
20.2%
19.9%
16.0%
22.1%
18.5%
26.4%
19.2%
21.1%
21.1%
31.1%
26.8%
32.8%
28.5%
25.2%
16.0%
15.1%
14.8%
13.1%
13.2%
15.4%
33.1%
12.8%
25.1%
9.0%
18.9%
18.4%
Perform the maintenance/repair yourself even if you'venever done it before
Look for the least expensive option formaintenance/repair
Purchase parts from online only sources (like Amazon,eBay, RockAuto, etc)
Pay more for higher quality, longer lasting automotiveparts
Research auto parts brands
Research reviews for vehicle repair shops
Extremely Likely 2 3 4 Extremely Unlikely
© IMR Inc. WEEKLY VMM, JULY 27 - AUGUST 2, 2020
If a vehicle in your household needed maintenance or repair today, would you:
If a vehicle in your household needed maintenance or repair today, would you:
% Top 2 BoxTotal
%West
%Northeast
%Midwest
%South
%
Perform the maintenance/repair yourself even if you've never done it before
29.8 32.4 31.6 23.4 30.9
Look for the least expensive option for maintenance/repair
41.1 40.9 39.4 37.4 44.2
Purchase parts from online only sources (like Amazon, eBay, RockAuto, etc)
33.3 36.9 36.8 20.7 36.5
Pay more for higher quality, longer lasting automotive parts
45.1 43.6 46.1 44.6 45.7
Research auto parts brands 39.4 36.0 43.5 33.8 42.5
Research reviews for vehicle repair shops 41.0 38.7 44.6 33.3 44.7
© IMR Inc. WEEKLY VMM, JULY 27 - AUGUST 2, 2020
Vehicle Maintenance Sentiment
13.0%
15.8%
16.7%
42.0%
38.2%
14.7%
15.1%
20.7%
19.0%
20.6%
29.8%
33.7%
32.3%
18.9%
19.1%
24.8%
21.8%
20.1%
9.5%
11.8%
17.7%
13.6%
10.2%
10.6%
10.3%
Taking my vehicle to a repair shop for service
Shopping in-store at an auto parts retailer (AutoZone,Advance, O'Reillys, etc)
Shopping in-store at a discount\mass-merchant(Walmart, Target, Costco, etc)
Travelling on public transportation
Travelling via Ride Sharing (Uber, Lyft, etc)
Extremely Worried 2 3 4 Not Worried at All
© IMR Inc. WEEKLY VMM, JULY 27 - AUGUST 2, 2020
How worried are you about being exposed to COVID-19:
How worried are you about being exposed to COVID-19:
% Top 2 BoxTotal
%West
%Northeast
%Midwest
%South
%
Taking my vehicle to a repair shop for service 27.7 30.2 23.8 27.9 28.1
Shopping in-store at an auto parts retailer 30.9 32.9 24.9 28.4 34.1
Shopping in-store at a discount\mass-merchant 37.4 40.0 33.7 36.0 38.3
Travelling on public transportation 61.0 61.8 60.1 65.8 58.5
Travelling via Ride Sharing 58.8 57.3 61.7 62.6 56.0
© IMR Inc. WEEKLY VMM, JULY 27 - AUGUST 2, 2020
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Vehicle Maintainer’s Pandemic Perceptions
19.2%23.4% 22.3%
63.0%
52.8% 53.4%
7/13/20 (W1) W2 W3
Getting Better Getting Worse
What's your impression of the Coronavirus situation in the U.S. today:
© IMR Inc. WEEKLY VMM, JULY 27 - AUGUST 2, 2020
Vehicle Maintainer’s Impression of U.S. Coronavirus Situation
Vehicle Maintainer’s Impression of U.S. Coronavirus Situation
What's your impression of the Coronavirus situation in the U.S. today:
Total%
West%
Northeast%
Midwest%
South%
Getting Better 22.3 19.1 26.9 18.5 24.0
Getting Worse 53.4 55.1 49.2 59.5 51.1
Net “Getting Better” -31.1 -36.0 -22.3 -41.0 -27.2
© IMR Inc. WEEKLY VMM, JULY 27 - AUGUST 2, 2020
-43.8%
-29.4% -31.1%
7/13/20 (W1) W2 W3
"Getting Better" (net)
What's your impression of the Coronavirus situation in the U.S. today:
© IMR Inc. WEEKLY VMM, JULY 27 - AUGUST 2, 2020
Vehicle Maintainer’s Impression of U.S. Coronavirus Situation
Vehicle Maintainer’s Impression of U.S. Coronavirus Situation
What's your impression of the Coronavirus situation in the U.S. today:
Total%
Urban%
Suburban%
Rural%
Getting Better 22.3 31.1 18.5 18.1
Getting Worse 53.4 47.8 54.5 59.6
Net “Getting Better” -31.1 -16.7 -36.0 -41.5
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Vehicle Maintainer’s Pandemic Perceptions
35.4% 33.6%
35.8%
42.4% 40.4%43.7%
16.4%20.0%
14.5%
5.7%6.0% 6.0%
7/13/20 (W1) W2 W3
Very worried Somewhat worried Not too worried Not at all worried
How worried are you that you or someone in your family will be exposed to coronavirus (COVID-19)
© IMR Inc. WEEKLY VMM, JULY 27 - AUGUST 2, 2020
Vehicle Maintainer’s Concern about Getting Covid-19
Vehicle Maintainer’s Concern about Getting Covid-19
How worried are you that you or someone in your family will be exposed to coronavirus (COVID-19):
Total%
West%
Northeast%
Midwest%
South%
Very Worried 35.8 37.3 36.3 27.9 39.0
Somewhat Worried 43.6 43.1 43.0 53.2 39.0
Not too Worried 14.5 12.4 15.0 14.4 15.6
Not at all Worried 6.0 7.1 5.7 4.5 6.4
© IMR Inc. WEEKLY VMM, JULY 27 - AUGUST 2, 2020
Vehicle Maintainer’s Concern about Getting Covid-19
How worried are you that you or someone in your family will be exposed to coronavirus (COVID-19):
Total%
Urban%
Suburban%
Rural%
Very Worried 35.8 40.3 34.6 31.6
Somewhat Worried 43.6 40.3 45.1 45.1
Not too Worried 14.5 12.6 14.6 17.6
Not at all Worried 6.0 6.9 5.6 5.7
© IMR Inc. WEEKLY VMM, JULY 27 - AUGUST 2, 2020
Vehicle Maintainer’s Concern about Getting Covid-19
How worried are you that you or someone in your family will be exposed to coronavirus (COVID-19):
Total%
Millennial%
Gen X%
Boomer%
Silent%
Very Worried 35.8 37.0 35.8 38.0 28.9
Somewhat Worried 43.6 46.6 44.5 40.9 37.8
Not too Worried 14.5 10.0 14.0 15.2 31.1
Not at all Worried 6.0 6.4 5.7 5.8 2.2
© IMR Inc. WEEKLY VMM, JULY 27 - AUGUST 2, 2020
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Vehicle Maintainer’s Economic Perceptions
11.1%
15.9%
13.9%
23.8% 22.0%
23.7%
23.9%
26.1%
22.9%
22.4%
20.1%
22.7%
18.8%
15.8%
16.8%
7/13/20 (W1) W2 W3
Very Optimistic Somewhat Optimistic Unsure Somewhat Pessimistic Very Pessimistic
Overall, today, how optimistic are you about the U.S. economy?
© IMR Inc. WEEKLY VMM, JULY 27 - AUGUST 2, 2020
Vehicle Maintainer’s Economic Optimism
Vehicle Maintainer’s Economic Optimism
Overall, today, how optimistic are you about the U.S. economy?
Total%
West%
Northeast%
Midwest%
South%
Very Optimistic 13.9 13.8 14.5 9.5 16.0
Somewhat Optimistic 23.7 21.8 25.4 25.7 23.0
Unsure 22.9 20.0 21.2 23.9 24.7
Somewhat Pessimistic 22.7 21.8 26.4 25.7 19.8
Very Pessimistic 16.8 22.7 12.4 15.3 16.5
© IMR Inc. WEEKLY VMM, JULY 27 - AUGUST 2, 2020
Vehicle Maintainer’s Economic Optimism
Overall, today, how optimistic are you about the U.S. economy?
Total%
Urban%
Suburban%
Rural%
Very Optimistic 13.9 21.7 10.7 9.8
Somewhat Optimistic 23.7 19.2 26.2 24.4
Unsure 22.9 24.5 21.5 23.8
Somewhat Pessimistic 22.7 18.9 24.3 24.4
Very Pessimistic 16.8 15.7 17.2 17.6
© IMR Inc. WEEKLY VMM, JULY 27 - AUGUST 2, 2020
Vehicle Maintainer’s Economic Optimism
Overall, today, how optimistic are you about the U.S. economy?
Total%
Millennial%
Gen X%
Boomer%
Silent%
Very Optimistic 13.9 24.2 10.7 8.3 8.9
Somewhat Optimistic 23.7 24.9 23.0 20.7 22.2
Unsure 22.9 23.8 21.2 18.8 17.8
Somewhat Pessimistic 22.7 16.4 24.8 29.7 31.1
Very Pessimistic 16.8 10.7 20.3 22.5 20.0
© IMR Inc. WEEKLY VMM, JULY 27 - AUGUST 2, 2020
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Sentiment/Attitude Trends
Full Service Market Research for the Automotive Industry
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19
27.7%
30.9%29.80%
15%
20%
25%
30%
35%
40%
7/13/20 (W1) W2 W3
Top 2 Box (Extremely Like + Likely)
© IMR Inc. WEEKLY VMM, JULY 27 - AUGUST 2, 2020
Perform the Maintenance/Repair Yourself even if you’ve Never Done it Before
If a vehicle in your household needed repair/maintenance today would you:
41.5% 41.7% 41.1%
30%
35%
40%
45%
50%
55%
7/13/20 (W1) W2 W3
Top 2 Box (Extremely Like + Likely)
© IMR Inc. WEEKLY VMM, JULY 27 - AUGUST 2, 2020
Look for the Least Expensive Option for Maintenance/Repair
31.6% 32.2%33.3%
15%
20%
25%
30%
35%
40%
7/13/20 (W1) W2 W3
Top 2 Box (Extremely Like + Likely)
© IMR Inc. WEEKLY VMM, JULY 27 - AUGUST 2, 2020
Purchase Parts from Online Only Sources (like Amazon, eBay, RockAuto, etc)
44.7% 45.0% 45.1%
30%
35%
40%
45%
50%
55%
7/13/20 (W1) W2 W3
Top 2 Box (Extremely Like + Likely)
© IMR Inc. WEEKLY VMM, JULY 27 - AUGUST 2, 2020
Pay more for Higher Quality, Longer Lasting Automotive Parts
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40.4%
37.3%39.4%
30%
35%
40%
45%
50%
55%
7/13/20 (W1) W2 W3
Top 2 Box (Extremely Like + Likely)
© IMR Inc. WEEKLY VMM, JULY 27 - AUGUST 2, 2020
Research Auto Parts Brands
If a vehicle in your household needed repair/maintenance today would you:
28.9%30.3%
40.9%
15%
20%
25%
30%
35%
40%
45%
50%
7/13/20 (W1) W2 W3
Top 2 Box (Extremely Like + Likely)
© IMR Inc. WEEKLY VMM, JULY 27 - AUGUST 2, 2020
Research Reviews for Vehicle Repair Shops
15%
20%
25%
30%
35%
40%
8/3/20 (W4) W5 W6
Top 2 Box (Extremely Like + Likely)
© IMR Inc. WEEKLY VMM, JULY 27 - AUGUST 2, 2020
Take Advantage of a Financing Option for a Major or Costly Repair(s)
15%
20%
25%
30%
35%
40%
8/3/20 (W4) W5 W6
Top 2 Box (Extremely Like + Likely)
© IMR Inc. WEEKLY VMM, JULY 27 - AUGUST 2, 2020
Choose a Repair Shop that Offers a ‘Touchless’ Customer Experience
Data Available Starting with W4 Reporting Data Available Starting with W4 Reporting
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15%
20%
25%
30%
35%
40%
8/3/20 (W4) W5 W6
Top 2 Box (Extremely Like + Likely)
© IMR Inc. WEEKLY VMM, JULY 27 - AUGUST 2, 2020
Accept an Appt. in the Future for your Vehicle’s Next Scheduled Maintenance
If a vehicle in your household needed repair/maintenance today would you:
Data Available Starting with W4 Reporting
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28.9%30.3%
27.7%
15%
20%
25%
30%
35%
40%
7/13/20 (W1) W2 W3
Top 2 Box (Very Worried + Somewhat Worried)
© IMR Inc. WEEKLY VMM, JULY 27 - AUGUST 2, 2020
Taking my Vehicle to a Repair Shop for Service
How worried are you that you will be exposed to COVID-19:
32.5%34.3%
30.9%
15%
20%
25%
30%
35%
40%
7/13/20 (W1) W2 W3
Top 2 Box (Very Worried + Somewhat Worried)
© IMR Inc. WEEKLY VMM, JULY 27 - AUGUST 2, 2020
Shopping In-Store at an Auto Parts Retailer
39.9%
36.8%37.4%
30%
32%
34%
36%
38%
40%
42%
44%
7/13/20 (W1) W2 W3
Top 2 Box (Very Worried + Somewhat Worried)
© IMR Inc. WEEKLY VMM, JULY 27 - AUGUST 2, 2020
Shopping In-Store at a Discount\Mass-Merchant
66.2%
59.8%61.0%
50%
55%
60%
65%
70%
75%
7/13/20 (W1) W2 W3
Top 2 Box (Very Worried + Somewhat Worried)
Travelling on Public Transportation
© IMR Inc. WEEKLY VMM, JULY 27 - AUGUST 2, 2020EXAMPLE R
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63.1%
57.6%58.8%
50%
55%
60%
65%
70%
75%
7/13/20 (W1) W2 W3
Top 2 Box (Very Worried + Somewhat Worried)
Travelling via Ride Sharing
© IMR Inc. WEEKLY VMM, JULY 27 - AUGUST 2, 2020
How worried are you that you will be exposed to COVID-19:
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Methodology
Full Service Market Research for the Automotive Industry
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Maintenance PerformedMaintenance Delayed
Channel SharePurchase Intentions
DIY vs DIFM1st Time DIYer
Behavior & AttitudesDriving Behavior
Economic AttitudesCOVID-19 Attitudes
Vehicles Weekly
1.5k - 2.0k 1,000kWeekly Households Surveyed
• Questionnaire requests information on vehicle maintenance for specific automotive parts and services purchased during the prior week, maintenance that has been delayed as well as other relevant automotive maintenance behavior and attitudes.
• Sample is nationally representative by age, income, region, ethnicity, gender, geography and other relevant demographic factors
Weekly Vehicle Maintenance Monitor Methodology
25
Weekly Trends On:
IMR’s Weekly Vehicle Maintenance Monitor is designed to track vehicle maintenance behavior (both performed and delayed) as well as other
important behavior and attitudes to help companies understand how consumers are approaching these topics amid the pandemic and changing
economic landscape.
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Weekly Vehicle Maintenance Monitor Topics
Weekly Maintenance & Repairs Performed
Delayed Maintenance
Pre-Covid Employment/Travel Metrics
Current Employment/Travel Metrics
If Vehicle Needed Repair Today Perceptions
Perceptions About Exposure to COVID-19
General Perceptions
If Vehicle Needed Repair/Maintenance Today Perception:• Perform the maintenance/repair yourself even if
you’ve never done it before• Look for the least expensive option for
maintenance/repair• Purchase parts from online only sources• Pay more for higher quality, longer lasting
automotive parts• Research auto parts brands• Research reviews for vehicle repair shops
Perception About Exposure to COVID-19:• Taking my vehicle to a repair shop for service• Shopping in-store at an auto parts retailer• Shopping in-store at a discount\mass-merchant• Travelling on public transportation• Travelling via Ride Sharing
General Perceptions:• Weekly Driving Sentiment (more/less/same)• Repair Now vs Delay Repair Sentiment• Impression of coronavirus situation in U.S.• Worry about getting coronavirus• Current perception of the economy
Weekly Maintenance/Repairs Performed• What Parts/Services Performed• DIY/DIFM• Where Purchased/Performed
Delayed Maintenance• What Parts/Services Delayed• Time to Market• DIY/DIFM Intention• Likely Channel Intention
1st Time (ever) DIYer
Pre-Covid Employment/Travel Metrics:• Employment Status• Days Worked at Home• Days Worked in Office• Primary Mode of Transportation• Avg Roundtrip Miles Travelled to Work
Current Employment/Travel Metrics:• Employment Status• Days Worked at Home• Days Worked in Office• Primary Mode of Transportation• Avg Roundtrip Miles Travelled to Work
26
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Parts, Services and Chemicals Tracked
Specific Parts
and Services
Air Filter
Antifreeze Added
Battery (Car)
Brake Discs/Rotors
Brake Pads
Cabin Air Filter
Headlamp Bulb(s)
Oil Changed
Tires (New)
Wiper Blades
Other Parts
and Services
Braking System (e.g. calipers, brake hose, brake fluid, other brake parts, etc.)
Chemicals (e.g. wiper fluid, gas treatment, oil treatment, octane booster, leak stoppers, engine cleaners, etc.)
Collision, Paint & Body (e.g. grills, doors, fenders, paint/dent repair, etc.)
Computer & Emissions Control (e.g. oxygen sensors, catalytic converter, engine computer/ECU, etc.)
Electrical (e.g. battery cable, fuses, etc…)
Exhaust (e.g. muffler, tail pipe, catalytic converter, etc…)
Ignition & Engine Parts (e.g. spark plugs, spark plug wires, alternator, starter, fuel pump, belts/hoses, etc.)
Scheduled Maintenance per Owner’s Manual
Steering & Suspension (e.g. Shock absorbers, springs, struts, shocks, steering parts, etc.)
Temperature Control (e.g. compressor, condenser, thermostat, recharge, radiator replacement, etc.)
Tire & Wheel Service or Repair (e.g. tire alignment, tires rotated, bearing replacements, wheel balancing, etc.)
Transmission & Clutch (rebuilt/replaced, transmission fluid flush, clutch adjusted, other transmission/clutch parts, etc)
Windshield, Glass, Mirrors & Lighting (Windshield repair/replace, side mirrors, other lighting parts)27
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FOR MORE INFORMATION1-800-654-1079 | www.AutomotiveResearch.com
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