imrpoved planning slides

7/30/2019 Imrpoved Planning Slides

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ProposalIn This Unit of coursework, I have been told to produce a Film or a Fashion Magazine, which will be aimed for specific audience, which would also be

sold in shops. I am going to be creating a Film Magazine, as I got to choose between film or fashion magazine. My magazine is going to be aimed at

male and female aged 15-25. My Film Magazine is aimed at this audience, as the film I will be promoting is going to be an action movie. I chose this

genre as I watch action movies myself and thought this genre would be interesting and different from everyone else.

The target audience for my magazine, is mainly any gender aged 13-25. As girls and boys are interested in current popular movies (Action, Horror,

Romantic, Comedy). They would be the perfect target audience, as they are up to date with films, and sometimes on regular basis they watch movies.

This age range is the perfect target audience, the most popular activity they do when they are out with friends is to watch a movie, also they socialise on

popular social websites (twitter/facebook) they can immediately find out the latest movie and whether or not its worth watching it.

My magazine will feature a specific genre which is action. The social class for my target audience is social category ABC1 . My readers are in the category

conformists and mainstreamers in the psychographics theory.

I will be researching different magazinesthat are quiet similar to mine. Ive researched many magazines, including Total Film, Empire and Premiere.

These magazines are film based, which some certain features will help me with my own creation of a film magazine. I need to consider about the colour,

titles, price and how the selllines will attract my target audience to read the magazine.

My Magazine will have one main images featured on the front page, which will feature one of my film I thought will be the main sell line. The Masthead

will be on the top, in big bold font, so it can get the audiences attention, with a variety ofselllines on each side of the front cover. My magazine will be a

monthly magazine as other film magazines are issued monthly. The Price of my magazine, will not be too high, and not too low, it will be an average

price.

The target audience I have chosen for my magazine is male and female aged , who are interested in action movie, full of explosions and violent scenes.

Male and female aged 15-25. As both of the gender are interested in popular movies. This is the perfect target audience. On regular basis, they watch

upcoming movies, which means they will visit the cinemas regularly and buy DVDs. Ive chosen this age range, as my target audience as the statistics

show that teenagers and people in their early 20s are the people that mostly go to cinemas.

The social class for my target audience will be aimed at mainly at class ABC1. The target audience will mainly be students or employed. My magazine

wont have too much text for the reader to read which means that the reader will read and understand the issue of the magazin e, as few readers can get

put off with a lot of language in one page.

My Magazine is aimed at audience that into the mainstreamers/ conformists psychographic category because it will feature interviews and reviews ofrecent and popular movie that people will enjoy reading.

My target audience will read my magazine for information on about different action movies and the latest news in the film industry. They would also read

it for ecapism, while reading the magazine they will gain a personal identity and personal relationships between different readers and the makers of the

magazine. They will build a relationship through their common interest.

My magazine will have to appeal to the target audience due to the genre of the magazines. The idea of having a different genre to everyone else is good,

as my work will be unique and individual. I thought of doing a Film Magazine as I'm into films and not fashion, but fashion magazine was another choice I

couldve done for my magazine. The idea of having different genres of movies featuring in my magazine is good as it will appeal not only my target

audience but other audiences who maybe be interested in what is that certain type of movie or would be interested into finding out more.

With not only movies articles and reviews in the magazine, but lists of top movies are also recommended for the target audience, so they dont miss out

on watching the movies which are a trending blockbuster hit.

Target Audience


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KEY CONCEPTS RESEARCHCodes and ConventionsFilm magazines are mainly a monthly issues, mainly dedicated to one specific genre or maybe targeted at certain target audience. With each issue with

having special features of one specific movie which was recently released in cinemas or is going to be release. In each mont hly issue, there will every

features that will build to make an magazine. The Conventions for a magazine are; Masthead (the main title of the magazine), sell lines which would

make the reader want to know what the magazine has in store for the reader, the price and date the date will be monthly (mainly the month, as its a

monthly issue) and the price for how the magazine will be. The Barcode, A Main Image which will draw the attention of the reader, by them looking at

who is on the front cover. The main image will be part of the exclusive or special feature of each issue. There will also be interviews and articles on

different topics and interviews of celebrities. The front cover is the main part of a magazine, as it draws the target audiences attentions, and this makes

them buy the magazine and read what in the magazine, due to the sell lines being eye catchy. Film Magazine usually has an image from the film that is

featured in the magazine. The image is mainly big and stands out of the page, its often a well known actor/actress. The contents page is where the

reader can find out what is featured in the magazine, as well as articles. The adverts which are in the magazine are mostly related to the genre of what the

magazine is. If its a film magazine, then there will be advertisements on films which have been recently released on DVD/Bluray/Triple Play.

Audience

Many people read magazine mainly in their free time. There are different magazine aimed at different audiences. Some are aimed at only one gender,

whereas some magazines are aimed at both genders. Film Magazines are mostly read by male audience, only few females would read film magazines,

however due to the genre of the magazine or what type of film is featured in the magazine, effects on which gender reads the most. For example, If it was

a action movie about superhero(e.g X-Men) on the front cover then male audience would read it, as there eye must have seen the front cover and mayhave decided to read it, whereas if there was a well known actor or romantic movie on the front cover with girly colours th en female audience would be

drawn attention to the magazine due to the movie featured inside it or the people who are mentioned in the magazine. Men would read film, music, sport

and fitness magazine, on the other hand women would read gossip, fitness and fashion magazine and younger audiences, such as teenage and younger

girls would be interested in reading in latest gossip about pop music and TV shows, and teenage and younger boys would be i nterested in comic, cartoon,

car magazines. People read magazines to get advice and tips, or to just find out information in what is happening around the world in the music, fashion,

and film industry. The readers read it for entertainment like music, radio and TV shows.

Representation

Each magazine represents itself, using its Style, Colour Scheme and Images etc. This is mainly called the mode of address. Each magazines

mode of address varies according to the target audience. Magazines are often aimed at male or women readers. The representation of thegender is the key thing when selling magazines. There are a variety of different magazines aimed at different gender at different ages. There

are Film, Fashion, Music, Comic, etc types of magazine. Film Magazines are mainly aimed at both genders, but mostly aimed at people who are

really into films, and want to read articles and reviews of a specific film. A Fashion magazine is generally aimed at young women and teenage

girls. The front cover is mainly girly and bright, to attract the teenage girls due to the colour scheme. You are expected to see models

stereotypical tall, skinny, perfect hair and make up. Female readers buy fashion magazine to get tips on what to wear when going out etc


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InstitutionThere are 2 main sources ofrevenue for magazines they are; the cover price, and the advert. The advertisement is a big

source ofrevenue for magazines, they bring in more money, than the cover price of the magazine. There are many

publishers around the world that publish different magazines. There are over 100 different magazines across the world. In

the UK there are 2 regulators of magazine , The Press Complaints Commission and the Advertising Standards Authority. The

deal with complaints and queries about with article and features in different magazine. There are four main magazine

publishing companies, IPC Media, The National Magazine, Cond Nast, and Bauer Consumer Media.

IPC Media

The National Magazine

Cond Nast

Bauer Consumer Media

This publisher company publisher a variety of different genre magazines, from music magazines to home

furniture magazines. They have the responsibility for publishing Britain's most well known and well selled

magazines. They have a range of woman lifestyle and fashion magazines which is also their reasonability to

publish. E.gMarie Claire, Living etc

Bauer Consumer Media is a worldwide magazine publisher as well as being a media

company, nearly reaching 19 million people in the UK itself. The Bauer Publishing

Group consumes over 300 magazines over 15 different countries around the world.

Bauer launched in the UK with the magazine Bella in 1987. Now, they publish manywell known magazines in the UK , e.g Empire, Heat, and Kerrang!.

Cond Nast is a worldwide publisher, mainly publishing woman

lifestyles magazine, e.g. Vogue UK, Vanity Fair, and Glamour.

Mainly half of the magazines are fashion based for woman.

This publishing group, is the most well-known consumer magazine publisher in the

UK, reaching more than 13 million people every year. The National Magazine

publishes over 10 most well known British magazines e.g Cosmopolitan, Good

Living, and ELLE.
http://www.greatmagazines.co.uk/music/kerrang-magazine.htmlhttp://www.greatmagazines.co.uk/film-and-tv/empire-magazine.htmlhttp://www.vogue.co.uk/magazinehttp://www.glamourmagazine.co.uk/magazine


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The Masthead

The Masthead is a main title of the

magazine in this magazine the

masthead is Total Film. Its in a big

simple white font, which immediatelygets the audiences attention.

The Main Sell Line

The Main Sell Line, is the main title of

the issue, it is usually bigger and

brighter than masthead of the issue. In

this magazine, the main sell line is The

Hunger Games which is not bigger than

the masthead, but is the same colour,

so it stands out from everything and

from the background. White connotatesPureness, Innocent, and Truth. The film

itself has honesty, and innocence,

which is maybe why they have the main

sell line in white.

Other Images

There are many other images in this

issue, which means the front cover is

not fully dedicated to the film The

Hunger Games. The plugs have images

from other movie, like The Avengers

& The Dark Knight Rises and

Prometheus. They are written

underneath the image so that the

reader can be informed what movie it

is. There are other images, which tells

us that in the issue, there information

about other movies and gossip in themovie industry. The background is a

image of a fire, which connotates

danger, action. It also builds a tensed

atmosphere.

Sell Lines

Sells Line are the extra writing on the

front cover of a magazine, they

usually tell the reader whats inside

the magazine they can read, instead

of the main sell line. The sells lines

are frequently in capital letters, so it

can grab the reader attention. In this

magazine the sell lines arecompletely different to the main sell

line The Hunger Games. The Sell

lines have a red banner with

something written on it for example

EXCLUSIVE! Or THE WHOLE STORY!

this shows that the sell lines are very

important as well as the main sell

line.

Barcodes

Barcodes are mostly placed in the

front of the magazine or the back. In

this magazine, the barcode is on the

front. Barcodes are shown in every

issue so the reader can purchase it.

Date/Issue/PriceOn Magazines the price, issue number and

the date are on the front cover of the

magazine, near the barcode, or underneath

the masthead. In this magazine the issue

and date is written underneath the

masthead, it's small but its in a place where

it can be visible for the reader to see. The

Price is not written on the magazine, as the

magazine has been around for a long time,so people will know how much the price is

also, the target audience doesnt really pay

attention to the price, they only care about

the magazine and what's on it.

Main Image

The main image is on the front cover of the magazine. Every

magazine has a image which suits with the main sell like. On

this magazine, the main sell line is The Hunger Games and the

main image, is of a girl, but instantly we know the girl is from

hunger games, as she is the main image alongside the main sell

line. The image on the front cover, is a mid-shot. Her facial

expressions are dull but they show nervousness tensed. She

looks very focused. She is directly looking at the camera, whichmeans the image is looking at the reader, which makes the

reader want to buy the magazine.

Competitions

There are not any competitions in this front cover, but however

there are sell lines, which makes the reader want to know the

latest movie. THE 10 BIGGEST BLOCKBUSTERS YOU NEED TO SEE

is an example, which makes the reader want to read on about it,

and see which movies they need to see as they may have missed

out on it. This involves the audience.

CO


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CONTENTS PAGE ANALYSISDate and Issue Number

The date and the issue number of the

magazine is shown on the front cover

and also on the contents page. The

Issue Number is in a big font as it

would get the readers attentions.

Regulars

There is always a regular section in the contents page.

This is where all the regular features in the magazine.

This makes it easier for the readers that often read the

magazine and may be interested in one specific articlefrom the list.

Features

The Features section has

all the articles the reader

may want to read. This

again navigate the reader

on what they want to

read. With the features

list on the side, there are

images to support the

list, and there is extra

text written at the

bottom for the reader to

get a sneak peak on what

they would read about.The images support the

list, to navigate the

reader much more easier,

and makes the page look

more vibrant instead of

tons of text on a double

contents page making it

look dull, and putting off

the reader to read the

magazine. Subheadings

Subheadings are used to

highlight the key

features in the magazine

as well as telling the

reader which part of themagazine is which.

Text/Colour Scheme

In this page, the text is small, mainly a size

11 and maybe a sans font, mainly being

black and white, grey and blue, they are

all simple colours, as they need to make

the images stand out more to get the

readers attention. The titles and

subheadings are in bold to get the readers

attention as well.

Cover Feature

The Cover Feature is the main feature in

the contents page, it usually stands out

of the page, and its usually a picture,

which is big and get the readers

attention on their first look.

Article PreviewThe Article Preview is

the images on this page,

it usually has a image

and a caption to support

it with the page number,

this is an article feature.

Its a sneak peak for the

reader, which makes

them continue to read

on. The Preview is also

there so that the reader

has the choice to read it

whether or not, by

reading the article

preview on this page.

DOUBLE PAGE SPREAD ANALYSIS


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Main Image

The Main image is big and

outstanding it could be the only

image on the page. The Main Image

is a shot of the main characters in

the movie which is in cinemas.

Which I can tell from the title of the

page. The Image is the centre of theattention on this page. Without the

Image the reader wouldnt know

what they are reading about, and it

would put of the reader to read.

DOUBLE PAGE SPREAD ANALYSIS

21 Jump Street

The subheading is 21 Jump Street as the whole double page spread is based on a

recent released action comedy movie. They have a whole double page spread as they

want readers of the magazine to read the interview/review and if theyve enjoyed

reading it, then there is a possibilities of the reader to maybe go and watch the movie.

Its another way of Promoting upcoming movies. There is mainly a article about the film

or an interview of the an actor/actress or a director or someone who has been part of

the movie.

Pull Quote

There is always a

quote taken from

the article, aquote which

means something

or will make the

reader shocked or

excited. They are

usually big and

bold with quote

marks.

Text

The text is written in columns,

which makes the page muchmore neater, and easier to read.

The font is roughly about size 10-

12, and in a simple font.

Interview/Articles

In the double page spread, there

is mainly a article or interview

for the movie which is supportedwith a big image of a movie.

There is no interview featured in

this because, if there was then

there would be questions in bold

which would stand out of the

page. The answers would

normally be in a simple colour

with a normal, simple font and

colour.

Colour Scheme

The colour scheme in this page, is blue, white, black, and yellow. Its quite simple. The

colours have this reflection on moods and emotions, blue connotates blue calmness

and loyalty, whereas black connotates power, elegance and death. Black is a mysterious

colour it can also be a symbol of grief.
http://www.imdb.com/media/rm2868031744/tt1392170


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MOOD BOARDBy Geeta Gohil
http://www.imdb.com/media/rm2868031744/tt1392170


8/12CONTACT SHEET

During this photoshoot the there are many technical skills that I

have used. In the images, there are many different camera

angels . There is a Midshot, Long Shots, few low angels and few

high angels. There are only 2 or 3 pictures which are close ups.

There is also shallow focus in these images and deep focus.


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MastheadTitle Ideas

Lights, Camera, Action

Boom

Scene

Teen Watch Snap, Click, Watch

Golden

Studio

Backstage

Sizzle

3,2,1

Countdown

OMG!

FONTS

FilmTastic!

Feature!

A-List


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Contents Page L ines1. Exclusive Interview with the one of the Bad Boys, Will Smith, and

the Queen on Rom Coms.

2. Get all the gossip from the set of This Means War.

3. Find out whats in fashion this season with Jennifer Lawrence.

4. The Hunger Games(Youve read the book, youve seen the movie, but now you can exclusively

find out what happened behind the camera, which filming.)

5. Woman In Black The Critics reviews

6. The World Premiere of Safe House(get exclusive interviews from the world premiere of Safe House from LA)

7. Angel Vs Devil

(find out everything about an upcoming movie called Angel Vs Devil

starring Jessica Jinadasa and Zac Efron, with an exclusive interview with the

one and only Jessica Jinadasa

8. What cars are used in action movies?

9. Enter and Win a trip with 2 friends to New York.

(Have the time of your lives for 2 days with a free photoshoot with amakeover by a top make-up artist)

10. The Other side of Hollywood

(What has Hollywood's friend bollywood been up to.)

11. Hit vs. Flop

(find out which films in 2011, were commercially successful and which films

were a big flop)

12. The Top 5 Earning Directors

13. Twilight vs. Harry Potter

(We let you people choose what your favourite is out of Twilight vs.Harry Potter, can the boy who lived beat the love triangle.)

14. Race is back for the 2nd time!(Youve loved Race , which was a commercial success, double the

action this time, exclusive interview with the lead roles of the movie

15. Exclusive picture from the academy awards, and find out

what the fashion police has been up to at the red carpet.

16. NEW

17. Top 10 Movies to Watch this Month

Sell Lines1. New Action

Angel Vs. Devil, which one will Jessica

listen to.

2. Win 4 tickets to a free screening ofTwilight: Breaking Dawn Part 2.

3. Exclusive: Find out what Will Smith said

about his time when filming Bad Boys

1&2.

4. Top 10 Movies to Watch this Month

5. Get the brand new (magazine name) appon your iPod/iPhone/iPad and

Blackberry.

6. Exclusive Pictures from the Academy

Awards.

7. The Kardashians to make a film of

themselves?8. Twilight vs. Harry Potter


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DESIGN SKETCHES


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An Exclusive Interview with the Queen of action movies, Jessica Jinadasa, back in the film industry with another SMASH HIT MOVIE coming out in a

cinema near you in August.

How did you feel to be offered a main lead role by Michael Bay?

How can I describe it? I was speechless that Michael Bay came in person to offer me to play the lead role. I read through the script and the plot of the

movie. I thought to myself this movie is going to be a HIT. Filming the movie would be an Amazing experience for me. This time I was playing a double role,

which was a real challenge. Its a movie full of girl power. I got into my character easily, this fierce devil but also an in nocent, nice, and kind angel. When I

heard I was going to work with Chris Hemsworth, I thought I was dreaming. He impressed many viewers and myself in his hit action movie Thor. I

consider myself lucky. Dreams do come true, just need to have some patience.

Did you get on well with your co-stars Sophie McElroy and Chris Hemsworth?

I got on with Sophie very wellas Ive known her for more than 7 years. Weve been in the same school together, we have very close that I know her lifeand she knows my life upside down, inside out. She is so talented and a great friend. Chris Hemsworth is such a sweet guy, really down to earth when you

get to know him. He is such a prankstar! We are always are having a laugh while filming. Ill never forget those great, funny moments.

How did it feel to win a Oscar for Best Actress for your previous movie Fire Away?

It felt amazing, its my 4th Oscars Award. I was Speechless I was proud of myself. It was amazing, being an Oscar Winner made me feel like there is hope

for everyone. I dreamed and worked hard to reach the stage I am currently at.

Without the support from my family, friends and my wonderful fans, I wouldnt have been here in the first place.

I am honoured already to be nominated alongside, Jennifer Lawrence, Kristen Stewart, and Kate Winslet, but I never knew that I would beat them and win

the Award. The character I played in Fire Away, was similar to the real life me so I could easily link myself to the character.

Where do you see yourself in 5 years time?Hmmm... I see myself getting older, I want be to be forever young! I want to take a break from Hollywood and start being involved in the music industry

hopefully. I think I will be a busy woman, as I've got another movie contract with J.J Abrams. Im going to be shooting the next sequel for Race. How

Exciting!!

If you were involved in the Music Industry, who would you collaborate with?

I love to MAKE music instead of being part of the performing side, I would rather make music for big artists like Rihanna, Chris Brown, Adele and Jessie J.

They are all talented and wonderful artists. I love music in general, it helps me to concentrate in everything. Ive always l oved listening to music at a young

age... did you know I can play the guitar?

How does it feel to be the Queen of the action movies?

Well, in real life Im kind of violent. When I was in high school, I always got into fights, Being in my 5th action movie, di d actually make me feel like the

Queen of Action Movies.I also gained a lot of confidence after doing all those scenes of falling down, running through fire, jumping out of my car, etc.. Itwas painful (at times) but so fun, as I am that kind of girl that would just go for it and dont care I didnt have anyone be ing my stunt double. I did all the

main stunts and to be honest, it was crazy, I never

experienced anything like that. I always wanted to do something dangerous. I always take risks which

I dont regret at all.

Who inspired you in getting you into the Film industry?

I grew up watching my all time favourite actress Emma Watson in Harry Potter. She was amazing in each and every movie. My mum helped me a lot in this

journey of mine. She is the one who encouraged me.

Thank you Jessica for being with us and spending some of your time in answering our questions.

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