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IMS Business Report 2014: Asia-Pacific edition by KevinWatson.net IMS Business Report 2014: Asia-Pacific edition A study of the regional Electronic Music industry by Kevin Watson 1

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Page 1: IMS Business Report 2014: Asia-Pacific edition · Sunburn Goa Djakarta Warehouse Project Ultra Music Festival Zoukout Ultra Music Festival Waterzonic Storm Electronic Music Festival

IMS Business Report 2014: Asia-Pacific edition by KevinWatson.net

IMS Business Report 2014: Asia-Pacific edition A study of the regional Electronic Music industry by Kevin Watson

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Page 2: IMS Business Report 2014: Asia-Pacific edition · Sunburn Goa Djakarta Warehouse Project Ultra Music Festival Zoukout Ultra Music Festival Waterzonic Storm Electronic Music Festival

IMS Business Report 2014: Asia-Pacific edition by KevinWatson.net

Profiles of leading artists, including social media following

The IMS Business Report 2014: Asia-Pacific edition covers five aspects of the industry

Clubs

Festivals

DJs & Live Acts

Record Labels

Region Overall

1 Top ranked clubs in the region, and recent growth in popularity

2 Popularity of festivals and focus on Indian market

3

4

Hint: follow the sections through the report by looking for the starred number at the top of each page 2

5

Asia-Pacific reach of top European record labels

Estimated value of industry in region

Page 3: IMS Business Report 2014: Asia-Pacific edition · Sunburn Goa Djakarta Warehouse Project Ultra Music Festival Zoukout Ultra Music Festival Waterzonic Storm Electronic Music Festival

IMS Business Report 2014: Asia-Pacific edition by KevinWatson.net

A significant number of A-P clubs appear in the DJ Mag Top 100 list – lead by Zouk & Octagon

Source: DJ Mag Top 100 Clubs

1

Asia-Pacific Clubs by DJ Mag Top 100 Clubs Ranking

(2012-2014) Top 10 club for past 5 years

•  Eight clubs in Asia-Pacific make the Top 100 in 2014

•  Vast majority have achieved higher ranking than in 2013

•  Zouk has lead the way, being no lower than 13th since the poll launched 7 years ago

Only launched

in mid 2013

Highest climber in 2013 (86 places)

Clubs

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Page 4: IMS Business Report 2014: Asia-Pacific edition · Sunburn Goa Djakarta Warehouse Project Ultra Music Festival Zoukout Ultra Music Festival Waterzonic Storm Electronic Music Festival

IMS Business Report 2014: Asia-Pacific edition by KevinWatson.net

Some A-P clubs also boast the largest, and fastest-growing, Facebook fan bases in the World

Source: Facebook, Social Bakers, DJ Mag Top 100 Clubs 2014; Note: * Excluding A-P (Zouk, Octagon & Sirena)

Total Likes (k) Monthly Increase in Likes DJ Mag Rank

Facebook (Nov ‘14)

1 Clubs

4

Top

10 A

vera

ge*

2 52 10 - 8 9 7

95 70 61 67 - - -

49

Higher growth

than ‘Top 10’ clubs

More Facebook likes than some ‘Top 10’ clubs

across the world

Rest of World Top 10 (excl. Europe)

Asia-Pacific

Page 5: IMS Business Report 2014: Asia-Pacific edition · Sunburn Goa Djakarta Warehouse Project Ultra Music Festival Zoukout Ultra Music Festival Waterzonic Storm Electronic Music Festival

IMS Business Report 2014: Asia-Pacific edition by KevinWatson.net

Asia-Pacific Electronic Music Festival Attendance by Country (2014/15)

370

There are now many large festivals across the region, including one of the largest in the world

Total (k)

20

42

85

INDICATIVE Note: October 2014 – October 2015 schedule used to calculate totals Source: Electronic-festivals.com, event websites, Wikipedia, industry press

50

20

40

2 Festivals

5

420

Sunburn Goa

Djakarta Warehouse Project

Ultra Music Festival

Zoukout

Ultra Music Festival

Waterzonic

Storm Electronic Music Festival

Stereosonic (various locations)

Largest event (k)

Total = >1m

As big as Tomorrow-

land & Ultra Miami

Page 6: IMS Business Report 2014: Asia-Pacific edition · Sunburn Goa Djakarta Warehouse Project Ultra Music Festival Zoukout Ultra Music Festival Waterzonic Storm Electronic Music Festival

IMS Business Report 2014: Asia-Pacific edition by KevinWatson.net

USA

However, the Indian festival market is still significantly under-penetrated Vs the USA

Source: Percept, event websites, Wikipedia, CIA World Factbook, Resident Advisor, Billboard, industry press, IMS Analysis

Population 15 – 24

Years Old

Dance Music Festival Capacity

(2013)

225m

0.3m

45m

1.4m

India

IND

ICATIVE

If penetration in India reached just half that of the USA, it would be equivalent to 18 new festivals the size of Tomorrowland (3m capacity)

2 Festivals

6

Page 7: IMS Business Report 2014: Asia-Pacific edition · Sunburn Goa Djakarta Warehouse Project Ultra Music Festival Zoukout Ultra Music Festival Waterzonic Storm Electronic Music Festival

IMS Business Report 2014: Asia-Pacific edition by KevinWatson.net

Storm Electronic Music Festival has taken a unique route to attracting a big audience in China

Significant investment in local & foreign talent

Use of regional social media to engage with fans

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2 Festivals

Source: Storm website, social media, Wall Street Journal

0 videos

74,000 plays

6,000 likes

18,000 fans

•  Storm has built fan base of c.50k

•  Chinese sites such as iQiyi & Weibo have been used to share content and engage fans

•  $10m spent by promoter Eric Zho on DJs such as Axwell

•  Also significant investment in musical collaborations with Chinese artists, including Avicii & Wang Leehom (“Lose Myself”)

•  ‘In Search of Rhythm’ DJ competition and TV documentary series to find new Chinese talent

•  Significant funding from Budweiser to support activities, including c.80 pre-parties in 20 different cities

Page 8: IMS Business Report 2014: Asia-Pacific edition · Sunburn Goa Djakarta Warehouse Project Ultra Music Festival Zoukout Ultra Music Festival Waterzonic Storm Electronic Music Festival

IMS Business Report 2014: Asia-Pacific edition by KevinWatson.net

The success achieved by Nervo could be helping other female DJs in Asia-Pacific to gain popularity

Note: * Topdeejays.com Facebook rank for country of origin, November 2014; ** Excluding Krewella Source: Topdeejays.com, Facebook, Soundcloud, Twitter, YouTube, DJ Mag;

3

Country:

DJs & Live Acts

8

Nervo

1 Rank*: 3.2m Facebook fans:

Country: Nakadia

2 Rank*: 57k Facebook fans:

Country: Celeste Siam

1 Rank*: 136k Facebook fans:

Country: Lisa Bluestar

3 Rank*: 44k Facebook fans:

Country: Nicole Chen

2 Rank*: 199k Facebook fans:

Country: Gayle San

3 Rank*: 68k Facebook fans:

Country: Eva T

1 Rank*: 43k Facebook fans:

•  21st in DJ Mag Top 100 poll 2014

•  Only all-female act in Top 100**

•  Highest ranking A-P DJs in poll

•  Large following on other social media platforms, incl.Twitter (741k), Soundcloud (423k) & YouTube (29m plays)

Page 9: IMS Business Report 2014: Asia-Pacific edition · Sunburn Goa Djakarta Warehouse Project Ultra Music Festival Zoukout Ultra Music Festival Waterzonic Storm Electronic Music Festival

IMS Business Report 2014: Asia-Pacific edition by KevinWatson.net

Two of the biggest Dutch Electronic Music labels have significant Facebook fan bases in the region

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4 Record Labels

Source: Social Bakers, Facebook

•  Hardwell, Dannic and Dyro have all toured India in recent months

•  This has helped Revealed to grow share of overall Facebook fan base from India to 8%

•  Armada Nights events have taken place in Indonesia since Jan 2013

•  Armin only tour dates in India also help to support Asia-Pacific fan engagement

Page 10: IMS Business Report 2014: Asia-Pacific edition · Sunburn Goa Djakarta Warehouse Project Ultra Music Festival Zoukout Ultra Music Festival Waterzonic Storm Electronic Music Festival

IMS Business Report 2014: Asia-Pacific edition by KevinWatson.net

Overall, we estimate the Electronic Music industry in Asia-Pacific is worth c.$1 billion p.a.

INDICATIVE

Source: Wikipedia, RIAJ, BPI, The Nielsen Company & Billboard’s 2013 Music Industry Report, Google Research, Forbes, Economist, Official Charts Company / BPI, PWC, EVAR Advisory Services, UK Music, FT, Pioneer, SFX, CIA World Factbook, electronic-festivals.com, industry press, IMS Analysis

Electronic Music Industry Revenue in Asia-Pacific by Sector (2014)

5 Industry Overall

Includes revenue from traditional recorded music sales and from streaming & video services such as Spotify

Music

Includes sales of DJ Software & Hardware, DJ earnings from additional sources, and value of other platforms such as Soundcloud

Other

Income from festivals and clubs

Festivals & Clubs

= $950m

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This represents approx. 15% of global industry

value ($6.2 billion)

Page 11: IMS Business Report 2014: Asia-Pacific edition · Sunburn Goa Djakarta Warehouse Project Ultra Music Festival Zoukout Ultra Music Festival Waterzonic Storm Electronic Music Festival

IMS Business Report 2014: Asia-Pacific edition by KevinWatson.net

InternationalMusicSummit.com

twitter.com/IMSIbiza

Danceonomics.com

KevinWatson.net

twitter.com/KWdotnet

The International Music Summit (IMS) in Asia-Pacific & beyond

The sources used in this report & other industry insight

The author, including contact details for asking questions

Want to find out more? Contact us using the info below

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