“IMTENAN is your all natural healthy lifestyle

destination”

•Healthy Natural products store  

•Imtenan is your natural healthy lifestyle

destination.

•Imtenan provides you with•100% high quality natural

products serving & satisfying all your health

needs

Open Flag stores and update store look and locations

2010 / 2011 Actions

Flag storeModel L

Local shop Model M

Mall Booth Model S

invoice/ dayNumber Of Customers Daily ً يوميا الفواتير عدد متوسط

2009نسبه

االتطوير 2010نسبه التطور 2011

نسبه التطور

203 45% 293 44% 427 46%

Year Branch No. Average daily sales

Growth%

2009 13 23,5082010 15 32,854 40%2011 19 47,815 46%

Sales/ Year (le)

2009 2010 20110

2,000,0004,000,0006,000,0008,000,000

10,000,00012,000,00014,000,00016,000,00018,000,000

8,565,982

12,332,459

16,126,056

Sales

Sales

Sales/ Year (le)

Year Sales Sales growth%

2009 8,567,991

2010 12,334,469 33%

2011 16,128,067 23%

Update Product Range

2010 / 2011 Actions

Average products daily/ Category

CATEGORY average products sold daily

2009 2010 Growth % 2011 Growth %

Bee Products 335 432 29% 543 26%

Natural supplements 272 320 18% 515 61%

Herbal medicine 128 267 110% 479 79%

Healthy food 339 645 90% 477 -26%

Natural body care 25 63 150% 282 346%

TOTAL 1099 1727 57% 2295 33%

Yearly sales ( le) / Category

CATEGORY 2,009 2,010 Growth 2,011 Growth

Bee Products 4,854,722 7,189,321 48% 8,986,303 25%

Natural supplements 2,562,628 3,110,446 21% 4,443,531 43%

Herbal medicine 338,883 638,644 88% 1,013,248 59%

Healthy food 641,459 1,026,608 60% 1,125,439 10%

Natural body care 168,291 367,440 118% 557,535 52%

TOTAL 8,565,982 12,332,459 44% 16,126,056 31%

Product portfolio 2009 – 2011

Categories 2009 2010 2011 Growth % 2 yearsHoney 79 86 85Herbs 97 117 81

Health foods 54 72 78Cosmetics 46 75 96 109%

Food supplement 47

51 7866%

total product no.

323 401418

Start organized communication efforts

2010 / 2011 Actions

Retail agenda

Branding

Build capabilities for growth

2010 / 2011 Actions

Own our production facility

Factory cont.

Production capabilities growth / category 2009 - 2012

start of 2012 2009% in

sales Processing and packing linesoutsource outsource 55.0% honey processing line in house outsource 10.0% honey based supplements processing line

in house in 2 month outsource 7.0% herbal tea line

in house outsource 5.0% herbal extraction line in house in 6

month outsource 3.0% oil pressing and packing line outsource outsource 3.0% natural soap line

sorting and packing lines in house in house 4.0% Dry food sorting and packing line in house in house 10.0% powdered supplements packing line in house in house 3.0% loose herb packing line

42.0% 17.0% % of products produced in house

Invest In People

Year Employees number

Grow in number of employees

Salaries budget

Growth in salaries

budget%

2009 90 1,074,577

2010 110 22% 1,318,995 23%

2011 159 45% 2,114,875 60%

2012 target

growth 60%