in 2009, boys & girls clubs of indianapolis worked to integrate the be great theme into its...
TRANSCRIPT
• In 2009, Boys & Girls Clubs of Indianapolis worked to integrate the BE GREAT theme into its marketing and fundraising efforts. – Integrated into advertisements, brochures,
direct mail, display boards, business cards, billboards, website, and viral videos.
• The BE GREAT campaign provided consistency in all of our messaging.
• BE GREAT has inspired our members, staff, Board Members, and donors to share what they want to BE.
• BE GREAT has inspired the community to BE INVOLVED!
• BE GREAT has inspired donors to BE THE ONE!
Quick Facts
Business Cards
Club Decorations/Inspirations
Brochure
Fact Sheet
Direct Mail
Direct Mail
Direct Mail
Display for Fairs
Print Advertisement
Billboard
TV Advertisements/PSAs
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TV Advertisements/PSAs
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Viral Video
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Website
