in a brand centric world what is brand? jenny devaughn, adp kathleen smith, clearedjobs.net
TRANSCRIPT
In a Brand Centric World What is Brand?Jenny DeVaughn, ADP
Kathleen Smith, ClearedJobs.net
@JennyDeVaughn@YesItsKathleen#jobg8summitNA
What makes a great brand?
How does brand equity help employers?
Poor candidate experience ignored
Passive and top talent applies for openings
Increased loyalty to company for referrals
More perceived value and benefits
Less resources needed for recruitment marketing
The most valuable part of a brand
ADP ranks #15 on the Fortune 500 Top 100 Employer Brand
List by Wilson HCG for 2014
Brand Fail
Do Job Boards Have Brand?
And of course, we are not the only one in the marketplace…. But we can’t compete with ad spend or technology, so what do we have left?
Customer Service phone and email available for both of our customers from 8am to 6pm.
“Thanks. Clearedjobs.Net is the glue that keeps my company moving forward. Great service.”
Newsletters, blog all fueled by Content Partnerships
Jobseekers vote for the team that provides the “Best Overall Recruiting experience”.
