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Fund Brand 50, Europe’s definitive brand survey is now available for order. Based on a proprietary survey of more than 1,000 of the leading fund selectors in Europe’s ten key markets, FB50 provides asset managers with measurable and actionable feedback on the development and impact of their brands. Are you interested in feedback from your clients and prospects? If so, FB50 will be published in the final week of March. Place your order today. in this year’s report, we reveal . . . IN ASSOCIATION WITH Europe’s authoritative measure of third party asset management brands – now in its 5th year! Who are the top European cross-border brands and the factors behind their success? Why brand and innovation increased in importance in the fund selection process in 2015? Who are the movers and shakers in Europe’s top 50 brands? How are boutique asset managers building their brands with European distributors? Who are the leading brands across local markets and distribution channels?

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Page 1: IN ASSOCIATION WITH - fundbuyerfocus.comfundbuyerfocus.com/wp-content/plugins/fb50/pdf/fb50-2016.pdf · markets, FB50 provides asset managers with measurable and actionable feedback

Fund Brand 50, Europe’s definitive brand

survey is now available for order. Based on

a proprietary survey of more than 1,000 of

the leading fund selectors in Europe’s ten key

markets, FB50 provides asset managers with

measurable and actionable feedback on the

development and impact of their brands.

Are you interested in

feedback from your

clients and prospects?

If so, FB50 will be published in

the final week of March. Place

your order today.

in this year’s report, we reveal . . .

IN ASSOCIATION WITH

Europe’s authoritative measure of third party asset management brands –

now in its 5th year!

Who are the top European cross-border brands and the factors behind their success?

Why brand and innovation increased in importance in the fund selection process in 2015?

Who are the movers and shakers in Europe’s top 50 brands?

How are boutique asset managers building their brands with European distributors?

Who are the leading brands across local markets and distribution channels?

Page 2: IN ASSOCIATION WITH - fundbuyerfocus.comfundbuyerfocus.com/wp-content/plugins/fb50/pdf/fb50-2016.pdf · markets, FB50 provides asset managers with measurable and actionable feedback

0rder form

Complete and return to:

Fund Buyer Focus Ltd.

Unit 6, St. Saviours Wharf

25 Mill Street

London, SE1 2BE

UK

Or scan and email to:

[email protected]

Or visit:

fundbuyerfocus.com/fb50

Single hard copy: £1,800 (€2,520/US$2,700)

Electronic copy & consultancy bundle*:

£2,400 (€3,360/US$3,600) (+ VAT if relevant)

*Includes a PDF version of the report and a global licence to redistribute to colleagues working within your company or corporate entity. The price also includes attendance by one of our brand research experts to discuss the findings of this report at a single meeting or working group, or via conference call. Note that meetings in some locations may incur additional travel costs.

Title

Date

Surname

Company

Town / City

Phone

Address

Position

Postcode

Fax

Email

Forename / Initials

Signature

CBRANDS AT A GLANCE

Rank Group Name Position change

BlackRock

JPMorgan Asset Management

Fidelity Worldwide Investment

Franklin Templeton Investments

M&G Investments

Schroders Investment Management

Deutsche Asset & Wealth Management

Invesco

Pictet Asset Management

Aberdeen Asset Management

Carmignac Gestion

PIMCO

Amundi Asset Management

Allianz Global Investors

Robeco Investment Management

UBS Global Asset Management

Swiss & Global Asset Management

- -The top five brandsNo change at the top.

All five of last year's

top-ranked groups

remained firmly in posi

tion. BlackRock maintained

its position as the top

European brand for the

fourth year running.

Rank Group Name

iShares

BNY Mellon Investment Management

Standard Life Investments

Nordea Investment Management

Financière de l'Echiquier

Credit Suisse Asset Management

ETHENEA Independent Investors S.A.

Comgest SA

SKAGEN Fondene

Jupiter Asset Management

Alken Asset Management LLP

Natixis Global Asset Management

BNP Paribas Investment Partners

Vanguard Asset Management

Legg Mason Global Asset Management

Lazard Asset Management

T O P 5 0 B R A N D S5

0ur report will help you to

THE TOP FUND BRANDS

• Optimise your brand with Europe’s

key intermediaries

• Accelerate your brand building and

recognition with fund selectors

• Benchmark your brand perception

against your competitors – in detail

• Identify the strengths and

weaknesses of your brand with

Europe’s most influential fund buyers